About Symplur

About Symplur

With technology, data analytics, and a deep-seated understanding of the medium itself, we make Healthcare Social Media … “simple”

The Social Web and Healthcare are converging to become one of the most powerful shifts in health and human behavior in the last generation.  Within this evolving space, Healthcare Social Media is being adopted at an ever increasing rate by healthcare professionals, institutions, and by the community of patients whose voices are increasingly heard. In short, the world is flattening. Many of the traditional hierarchies and perceptions are eroding as a consequence of this new media, and new types of communication and communities are emerging in their place.

Symplur brings order and opportunity to what may otherwise be chaotic times

Healthcare Social Media, and the new web in general, is such a dynamic environment that the need for technology solutions, strategic solutions, and having the ability to wrap our arms around the wealth of digital information available can be overwhelming. With such a diverse set of issues that each require specialized talent, technical know-how, and sheer access to data, we saw a profound need to simplify the process for all stakeholders. To this end, Symplur has positioned itself to be …

  • An enabler, via The Healthcare Hashtag Project for the many online communities and individuals who are connected through conversations centered around the thousands of health related topics actively being discussed.
  • A guide, at the epicenter of Healthcare Social Media who has no peer in its ability to dissect this enormous and ever-growing dataset, and to uncover the wealth of information it contains through our proprietary, deep data-mining techniques that have been designed specifically around the unique needs of the healthcare industry via our Symplur Signals product.
  • A strategist, to provide consultative support aimed at meeting the healthcare industry’s effective adoption and integration of this new media with highly focused, purpose driven solutions supported by our state of the art data analytics.

All this with the desire to decrease the barriers to entry, and to enhance the ability of healthcare entities and other interested parties to effectively engage and spread their message.


Symplur is made up of three healthcare industry leaders in their own right …

Howard J Luks, M.D.

A highly sought after orthopedic surgeon specializing in sports medicine, and one of the pioneering and still leading physician voices in healthcare social media.

Audun Utengen, MBA

An avid lover of technology, simplicity and their combined potential for disruption of the healthcare industry; background in international marketing and business.

The Fox Group, LLC

A leading healthcare consulting firm who for over 20 years has worked with physicians, hospitals and many other sectors of the industry throughout the U.S. and abroad.



Together we’re bringing our enthusiasm, hands-on experience, and commitment to excellence to this endeavor.  And we’ve also sought out a supporting team of experts … made up of top talents and thought leaders, globally, and present them to you as well vetted, best options that can help you and your organization to effectively meet your goals in strategically planning your online presence.