Blogging Ideas for Physicians: Your Commentary on Medical News
Blogging Ideas: Medical News Your commentary on medical news is a great source of blogging ideas and some of the most useful information you can share with patients. Your physician or hospital blog is the perfect vehicle to address what your patients may be seeing or reading about in the news. By providing your commentary on your healthcare blog, you provide …
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Disease Hashtags on Twitter … the Healthcare Hashtag Project: Phase 2
The number of healthcare conversations taking place on Twitter is truly staggering. And, as many of you are aware, we’ve made an attempt to organize these conversations via the Healthcare Hashtag Project. Our initial launch of this ever growing list of health related hashtags for Twitter was focused on the “business of healthcare”. But we announced early on that it …
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Speaking personally: where to give voice to healthcare interests on the social web
We are all aware of the importance of discoverability on the Internet. We understand that blog posts which cannot be found, regardless of their quality, will not be read. We therefore take pains to optimise our content for search engines by electing to use natural language search terms as post titles, and judiciously tagging posts and images with keywords. However, …
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Innovation Insight Through Healthcare Social Media
In this rapidly changing business environment, it has not been unusual to hear of healthcare executives smartly taking a step back from their big hairy audacious goals to revisit their innovation strategy. Chances are, they are looking for solutions beyond market presence, and cross pollinating industry segments to tap new knowledge – in other words looking for social inputs to …
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Take control of your healthcare digital footprint
Treating patients, keeping up with the latest research and running a business means squeezing the most out of minutes. Adding social media into the mix seems a contradiction – it might seem like chitter chatter and time-wasting. There is also the question of mixing private use of social media with work – maybe you’re on Facebook – no way do …
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Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online
Few things are as captivating as a good story. A blog is a vehicle to share stories. Sharing a relevant story is the 21st century way of engaging desired consumers, patients and stakeholders. Individuals in a practice or healthcare organization can build trust online through stories that share their knowledge and personal experience. Sharing your story also makes you “real.” Think of …
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Inbound vs. Outbound Healthcare Marketing Strategies
An informative piece circulated on Twitter recently caught my attention. The post by Jeff Bullas, Social Media Marketing: 10 Inspiring Infographics shares some good examples of the power and influence social media has on the behaviors and buying patterns of consumers. Jeff also discusses the conversation related to the shift from outbound marketing efforts, or what I like to call …
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We’re going to connect the dots and simplify the process
This is the time, this is place — The Healthcare industry is finally realizing the potential advantages of a digital presence in the broader sense of their marketing or other strategic initiatives — but, actionable, best practice guidance is needed! I am (@hjluks) a practicing Orthopedic Surgeon in NY and current Board Member at the Mayo Clinic Center for Social …
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The Healthcare Hashtag Project Celebrates a Birthday
It was 1:20 AM, one year ago today … October 26, 2010. Audun Utengen and I were communicating via IM as we were placing some final touches on a little side project that we had been feverishly working on. It seemed about as ready as it ever would, so we hit the publish button and shared the project openly for …
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Healthcare Social Media Analytics
Data is great, and boy do we have lots of data from the millions of Twitter conversations we have in our healthcare social media database. However, data isn’t very useful or say user-friendly until after you’ve curated and analyzed it. The Healthcare Hashtag Project is now taking some small first steps into the realm of analytics. What are Healthcare …
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