Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online

Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online

Few things are as captivating as a good story. 

A blog is a vehicle to share stories. Sharing a relevant story is the 21st century way of engaging desired consumers, patients and stakeholders. Individuals in a practice or healthcare organization can build trust online through stories that share their knowledge and personal experience.

Sharing your story also makes you “real.” Think of your blog as a hub for your online engagement.

69% of businesses attribute their lead generation success to blogging.

Making sure your ideas can be found. Through blogging, you also increase your visibility online. A blog is the best way to provide the fresh content required by today’s search engines and valued by consumers. In 2012, understanding how search plus social works is critical to your online success. In reality, physicians and hospitals not updating content consistently risk that smart competitors will rank higher or may even obscure them in search results. By blogging regularly, you stay relevant, and people can find and engage with you online.

If you decide to commit to a blog, you should be prepared to post at least weekly. Some popular physicians and healthcare bloggers post several times per week. However, what is important is that you stick to a plan that will work for you.

While it is highly recommended that you feature your own voice and point of view on your blog, you may need a little help to keep postings regular and to get fresh ideas.

How can you supplement your healthcare blog content?

Supplementing your own blog content with experts is a great way to keep your blog on track. It takes time to curate and create content. For example, you may commit to creating three posts per month, and would like expertise for a fourth post. There are two ways to supplement your content that also grow your digital footprint organically.

 

1 One strategy is to invite colleagues and other experts in your field to guest post

Guest posting benefits you and your guest blogger. Natural links are created to each other’s websites and social sites around shared medical topics and interests. You should consider returning the favor by guest posting on other healthcare blogs as well. Both strategies will expand your digital reach and thought leadership beyond your own site. Plus, you develop relationships and grow your network!

2 Another strategy is to outsource a monthly or bi-monthly post to a professional blogger

My expertise on Symplur is to help you stay consistent with healthcare blogging and to provide ideas around your medical specialty. I have proven results for idea generation and blogging on current healthcare trends, and have written for the leading healthcare market research organizations. My posts are interesting, engaging and have naturally ranked high in the search engines. My established social network can also help you get started and maximize reach.

Authenticity is a crucial component of the social web. My posts would add to the posts you would already be creating.

Healthcare blog coaching

In addition to writing, I can help you find your own blogging voice and develop an editorial calendar with ideas for posting. I can also simplify the process, so you can easily curate news (Google Alerts, Scoop.it) and learn how to create short video (YouTube) and downloadable audio (SoundCloud) posts that save time.

With coaching, you and your team will learn what makes content interesting for your community. One of the biggest mistakes is posting the same content to all social sites. Just because tools allow you to automate posting does not mean you should. Creating content for Twitter, Facebook, LinkedIn and Google+ requires an understanding of each platform. But that is another post!

Please post comments below with any questions you may have related to healthcare blogging and content strategy, and I will happily address them in future posts.

 

26 Comments
  1. erin_havel
    Erin - @erin_havel07-23-2012

    This is a random question, but you’re clearly knowledgeable and it doesn’t hurt to ask :)
    Do you have any suggestions for me with regards to publicizing my health care book project?

    here’s the link http://www.kickstarter.com/projects/1139799717/the-malformation-of-health-care

  2. carerxpharmd
    Dr G - @carerxpharmd11-14-2012

    Awesome tips, actionable and pricise. Started http://www.CareNovateMag.com, blogzine for caregivers, seniors and sandwich generation families. Appreciate feedback. Our key showcase on it is our Healthcare & Caregiving Innovators Interview Series on Twitter with hashtag #Carerx.
    Thank you again

Leave a Comment


  1. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 25th, 2012

    "Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online" http://t.co/q2gAVF2H via @blogbrevity #hcsmeu #hcsm

  2. @blogbrevity
    Angela Dunn – @blogbrevityJanuary 25th, 2012

    Sharing your "story" makes U "real": Healthcare #Blogging 101 http://t.co/woRj06gf << #hcsm on @symplur #HITsm

  3. @jabaldaia
    Jose Baldaia – @jabaldaiaJanuary 25th, 2012

    RT @blogbrevity: Sharing your "story" makes U "real": Healthcare #Blogging 101 http://t.co/TnE8Td8S << #hcsm on @symplur #HITsm

  4. @healthedltd
    HealthEd Ltd – @healthedltdJanuary 26th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/w0Bq8W2u via @symplur

  5. @blogbrevity
    Angela Dunn – @blogbrevityJanuary 26th, 2012

    Enlist colleagues to lend expertise to your #healthcare blog as guest bloggers >> http://t.co/woRj06gf #hcsm #bdi1 #mdchat

  6. @jbbc
    Marie Ennis-O’Connor – @jbbcJanuary 27th, 2012

    RT @blogbrevity Sharing your "story" makes U "real": Healthcare #Blogging 101 http://t.co/7NEOtXs6 << #hcsm on @symplur #HITsm

  7. @audvin
    Audun Utengen – @audvinJanuary 30th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/1jLTzwXU #hcsm #hcmktg

  8. @riggrl
    Jenn Riggle – @riggrlJanuary 30th, 2012

    Good info.! RT @audvin: Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/21AZS33r #hcsm #hcmktg

  9. @riggrl
    Jenn Riggle – @riggrlJanuary 30th, 2012

    Good info.! RT @audvin: Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/21AZS33r #hcsm #hcmktg

  10. @emergemd
    (e)Merge – @emergemdJanuary 30th, 2012

    Great thoughts! RT @audvin: Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/tp6QH0Tw #hcsm #hcmktg

  11. @jodyms
    Jody Schoger – @jodymsJanuary 31st, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/kUTHyGhQ via @symplur @andrewspong@blogbrevity #hcsm

  12. @deanberg
    Dean Berg – @deanbergJanuary 31st, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/vKuOyCay #hcmktg #hcsm

  13. @symplur
    Symplur – @symplurFebruary 5th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online – by @blogbrevity http://t.co/j83Tlfwh #hcsm #hcsmeu

  14. @h2ohu
    H2Online – @h2ohuFebruary 5th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online – by @blogbrevity http://t.co/AcYuI3EX #hcsm #hcsmeu RT @symplur

  15. @marthamdiez
    Martha Molina – @marthamdiezFebruary 5th, 2012

    “@H2Ohu: Healthcare Blogging 101: How A Blog Can Help You Engage Online – by @blogbrevity http://t.co/PECpiboD #hcsm #hcsmeu RT @symplur”

  16. @psurgerystudios
    PS Studios – @psurgerystudiosFebruary 6th, 2012

    RT eMergeMD Great thoughts! RT @audvin: Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/avKzdAXY #hcsm #hcmktg

  17. @audvin
    Audun Utengen – @audvinFebruary 10th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/qSYyCAtC #hcsm #hcsmeu

  18. @markharmel
    Mark Harmel – @markharmelFebruary 10th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/qSYyCAtC #hcsm #hcsmeu

  19. @digmedcom
    MedCom Solutions – @digmedcomFebruary 10th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online http://t.co/UHGFK7nX #hcsm #hcsmeu: Healthcare Bl… http://t.co/jf310PnI

  20. @tmlfox
    Thomas M. Lee – @tmlfoxFebruary 26th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online http://t.co/LokLfWTs via @blogbrevity #hcsm #hcmktg

  21. @carehubs
    CareHubs – @carehubsFebruary 26th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online http://t.co/LokLfWTs via @blogbrevity #hcsm #hcmktg

  22. @tmlfox
    Thomas M. Lee – @tmlfoxAugust 18th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage And Be Found Online http://t.co/TT7NU4hQ via @blogbrevity #hcsm #hcsmeu #hcsmca

  23. @healthiscool
    healthiscool – @healthiscoolAugust 19th, 2012

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  24. @healthcaremba
    Justin Hipps, MBA – @healthcarembaOctober 18th, 2012

    Healthcare Blogging 101: How A Blog Can Help You Engage Online – http://t.co/zEM1gpvH #HealthIT #hcsm