Innovation Insight Through Healthcare Social Media

Innovation Insight Through Healthcare Social Media

In this rapidly changing business environment, it has not been unusual to hear of healthcare executives smartly taking a step back from their big hairy audacious goals to revisit their innovation strategy.  Chances are, they are looking for solutions beyond market presence, and cross pollinating industry segments to tap new knowledge – in other words looking for social inputs to expand their innovation vision.  As an innovation is social enthusiast, social media is an excellent vehicle to identify strategic alliances and to generate ideas from both inside and outside company walls.

Whether you are seeking random or more specialized insight, begin by choosing an effective model. The Four Lens of Innovation, by Rowan Gibson is an excellent starting place to harness fresh views:

 

1 Challenging orthodoxies

Questioning deeply held dogmas inside companies and industries about what drives success.

2 Harnessing discontinuities

Focus on identifying changes underway in the external environment that your competitors have either underestimated or ignored.

3 Leveraging competencies and strategic assets

Stop looking at your company as a provider of specific products or services for specific markets, and start viewing it as a reservoir of competencies and assets that can be leveraged in different ways (or different contexts) to create new value.

4 Understand unarticulated needs

Learn to live inside the customer’s skin, empathizing with unarticulated feelings and identifying unmet needs.

 

How Healthcare Social Media Can Leverage Innovation

To conduct a quick market scan for ideas, feedback, and opinions, Twitter is an excellent tool.  As I was writing this post, I asked of the Twitterverse, (specifically, #innochat) how social media networks can leverage innovation and within a few minutes had responses from both @VolcadoDePila and @OReillyKimberly that focused on customer experience and diversity of perspective.  Once you build a trusted following on Twitter, crowdsource a few ideas, or contribute to chats where participation is authentic and relevant.  If you prefer to pose questions to specific industry professionals, use LinkedIn where there is an excellent polling feature.

 

As healthcare executives revisit their innovation strategy, social or new media will play a pivotal role in collaboration, change, and communication across a company matrix and for the end users of services or products.  Utilizing social media to explore innovative business models says a great deal about adaptive capabilities but, more importantly, sets the ground work for sustainability!

About the Author

LeAnna J. Carey, MBA – @thehealthmavenLeAnna J. Carey, MBA is currently the editor of Innovation Excellence – healthcare, founder of TheHealthMaven, LLC and, co-founder of AuraViva, a mobile healthcare company focused on the consumer wellness market. LeAnna J. Carey is a featured consultant at Symplur, learn more about LeAnna on her healthcare social media consultant page. +

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  1. @thehealthmaven
    LeAnna J. Carey – @thehealthmavenJanuary 24th, 2012

    Innovation Insight Through Healthcare Social Media – made #symplur ! http://t.co/LPeSzikE #innovation #hcsm

  2. @thehealthmaven
    LeAnna J. Carey – @thehealthmavenJanuary 24th, 2012

    @VolcadoDePila OReillyKimberly http://t.co/LPeSzikE Thank you for your input on Innovation Insight through SoMe #innovation

  3. @volcadodepila
    Daniel E. Trujillo. – @volcadodepilaJanuary 24th, 2012

    @VolcadoDePila OReillyKimberly http://t.co/LPeSzikE Thank you for your input on Innovation Insight through SoMe #innovation

  4. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 25th, 2012

    "Innovation Insight Through Healthcare Social Media" http://t.co/eTpu1Kio via @thehealthmaven #hcsm #hcsmca

  5. @socioinnovation
    Innovation Sociale – @socioinnovationJanuary 25th, 2012

    RT Jose Baldaia: Innovation Insight Through Social Media http://t.co/ZylVqhLi via @symplur: http://t.co/t8brFQEQ

  6. @blogbrevity
    Angela Dunn – @blogbrevityJanuary 25th, 2012

    "Start by questioning deeply" – my teammate @thehealthmaven on #innovation in healthcare social media @symplur http://t.co/gOvJviEt

  7. @erlanovation
    Innovation Junkies – @erlanovationJanuary 25th, 2012

    "Start by questioning deeply" – my teammate @thehealthmaven on #innovation in healthcare social media @symplur http://t.co/AVibC6Ug

  8. @jabaldaia
    Jose Baldaia – @jabaldaiaJanuary 25th, 2012

    Innovation Insight Through Social Media http://t.co/xzprfGqD via @symplur

  9. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 26th, 2012

    RT @thehealthmaven: Innovation Insight Through Healthcare Social Media – made #symplur ! http://t.co/WIkFYgAb #innovation #hcsm

  10. @hjluks
    Howard Luks – @hjluksJanuary 26th, 2012

    RT @thehealthmaven: Innovation Insight Through Healthcare Social Media – made #symplur ! http://t.co/WIkFYgAb #innovation #hcsm

  11. @sincrono
    Síncrono – @sincronoJanuary 26th, 2012

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  12. @socioinnovation
    Innovation Sociale – @socioinnovationJanuary 26th, 2012

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  13. @tmjeremic
    Milorad Jeremic – @tmjeremicJanuary 26th, 2012

    RT RT @Jabaldaia: Innovation Insight Through Social Media http://t.co/ZylVqhLi via @symplur: http://t.co/lueFDZ4N

  14. @audvin
    Audun Utengen – @audvinJanuary 27th, 2012

    Innovation Insight Through Social Media http://t.co/tytjj6lv #hcsm #innochat

  15. @creativesage
    Cathryn Hrudicka – @creativesageJanuary 27th, 2012

    A timely post by @thehealthmaven RT @audvin: #Innovation Insight Through #SocialMedia http://t.co/isjUK3dq #hcsm #collaboration #innochat

  16. @vilmaluo
    Vilma Luoma-aho – @vilmaluoJanuary 27th, 2012

    Innovation Insight Through Social Media http://t.co/rP9EFBcA via @symplur

  17. @patirkko
    Päivi – @patirkkoJanuary 28th, 2012

    Innovation Insight Through Social Media http://t.co/rP9EFBcA via @symplur

  18. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 31st, 2012

    "… social media is an excellent vehicle to identify strategic alliances" http://t.co/n53mG6Oy via @thehealthmaven #hcsm #hcsmeu

  19. @digmedcom
    MedCom Solutions – @digmedcomJanuary 31st, 2012

    RT @tmlfox: "social media is an excellent vehicle to identify strategic alliances" http://t.co/QSg8RJss via @thehealthmaven #hcsm #hcsmeu

  20. @symplur
    Symplur – @symplurFebruary 3rd, 2012

    Innovation Insight Through Healthcare Social Media – by @thehealthmaven http://t.co/asoHKJA9 #hcsm #hcsmca

  21. @audvin
    Audun Utengen – @audvinFebruary 12th, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/gDseQqzG #hcsm #hcsmeu

  22. @socioinnovation
    Innovation Sociale – @socioinnovationFebruary 12th, 2012

    RT Innovation Insight Through Healthcare Social Media http://t.co/9DGqlJBr #hcsm #hcsmeu: http://t.co/7S7jAWjR

  23. @lsaldanamd
    Luis Saldana – @lsaldanamdFebruary 12th, 2012

    RT Innovation Insight Through Healthcare Social Media http://t.co/9DGqlJBr #hcsm #hcsmeu: http://t.co/7S7jAWjR

  24. @doctorfullerton
    Merrilee Fullerton – @doctorfullertonFebruary 12th, 2012

    RT Innovation Insight Through Healthcare Social Media http://t.co/9DGqlJBr #hcsm #hcsmeu: http://t.co/7S7jAWjR

  25. @__contagious__
    2.0 contagious ideas – @__contagious__February 12th, 2012

    RT Innovation Insight Through Healthcare Social Media http://t.co/gFCCU0Vl #hcsm #hcsmeu: http://t.co/29dT3Bdi

  26. @digmedcom
    MedCom Solutions – @digmedcomFebruary 12th, 2012

    RT Innovation Insight Through Healthcare Social Media http://t.co/lnesdQim #hcsm #hcsmeu: http://t.co/0yI7lcaZ:… http://t.co/LtGoMsd0

  27. @socioinnovation
    Innovation Sociale – @socioinnovationFebruary 12th, 2012

    RT TweetDiscovered: RT @DigMedCom:RT Innovation Insight Through Healthcare Social Media http://t.co/9DGqlJBr #hc… http://t.co/DP0QWJBT

  28. @jbbc
    Marie Ennis-O’Connor – @jbbcFebruary 13th, 2012

    Big fan of @symplur and here's another reason why… a great read from @thehealthmaven Innovation Insight Through #HCSM http://t.co/Jk2ZaDRH

  29. @symplur
    Symplur – @symplurFebruary 13th, 2012

    Big fan of @symplur and here's another reason why… a great read from @thehealthmaven Innovation Insight Through #HCSM http://t.co/Jk2ZaDRH

  30. @jbbc
    Marie Ennis-O’Connor – @jbbcFebruary 14th, 2012

    Big fan of @symplur and here's another reason why..a great read from @thehealthmaven Innovation Insight Through #HCSM http://t.co/kjIWwqLm

  31. @tmlfox
    Thomas M. Lee – @tmlfoxMarch 3rd, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/QCeKplew #hcsm

  32. @europlaz
    Medical Devices – @europlazMarch 16th, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/DJoBCeJl via @symplur

  33. @confluently
    Carla N. Berg – @confluentlyApril 15th, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/rWRZbPQG

  34. @tmlfox
    Thomas M. Lee – @tmlfoxJune 13th, 2012

    Healthcare Executives, take note … "Innovation Insight Through Healthcare Social Media" http://t.co/hvFag70K via @thehealthmaven #hcsm

  35. @planner_media
    Planner Media – @planner_mediaJuly 19th, 2012

    Innovación en el sector #salud a través del #SocialMedia http://t.co/Q4cHh4fW. Útiles planteamientos en @symplur #hcsmeuES #pmsocial

  36. @tmlfox
    Thomas M. Lee – @tmlfoxAugust 18th, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/u59Hqych via @thehealthmaven #hcsm #hcsmeu

  37. @johnnosta
    JOHN J. NOSTA – @johnnostaAugust 18th, 2012

    Innovation Insight Through Healthcare Social Media http://t.co/u59Hqych via @thehealthmaven #hcsm #hcsmeu

  38. @johnnosta
    JOHN J. NOSTA – @johnnostaAugust 18th, 2012

    RT @tmlfox: Innovation Insight Through Healthcare Social Media http://t.co/kl0vpuas via @thehealthmaven #hcsm #hcsmeu