Take control of your healthcare digital footprint

Take control of your healthcare digital footprint

Treating patients, keeping up with the latest research and running a business means squeezing the most out of minutes. Adding social media into the mix seems a contradiction – it might seem like chitter chatter and time-wasting.

There is also the question of mixing private use of social media with work – maybe you’re on Facebook – no way do you want patients to find you, or know anything about your private life, but you would like an easy way to stay up-to-date, and let people know what your professional expertise is.

Or perhaps you keep meaning to ‘do something about that Facebook stuff’ (does anyone get Twitter anyway?), but you reflect that your world is not going to stop turning if you do not use it – it’s not like you are going to run out of patients.

What you would like is to make sure that when people search for you online they find the right information about you. What you want them to know. This is taking control of your professional digital footprint.

 

healthcare digital footprint

If someone google’s your name what do they find? What would you like them to find?  There are simple steps you can take to make sure that search engines list your professional profile first on the search results.

 

Start with LinkedIn.  Have you noticed that if you google someone and they have a LinkedIn profile this is the first thing that comes up? If you then want to go further this forms the first step of an overall strategy for you and your business.

 

Setting up a healthcare digital footprint strategy has several different components

 

1 Professional website visibility

Getting the right information out

 

2 Social online visibility

Gaining the maximum benefit from social media sites on your topics

 

3 Listing on Professional sites

Exposure on sites that are relevant to your area

 

4 Listing on Social sites

Exposure and building up a community on key social sites

 

The adoption of healthcare social media

We’re just at the beginning of social media adoption by health professionals, so if you feel that you are out of the loop you are not alone – the average corporate social business program is only three years old.

So if you have half an hour a week, this is enough to get you started with your professional identity online. And its quite simple, once you know how.  Honest.



An example of social medicine in action from a patient and health professional point of view. It shows some of the different sites that can be used by professionals and also how patients looking for health information use them.

About the Author

Heidi Allen – @dreamingspiresHeidi Allen worked as a medical publisher in England and Australia, before moving into the pixelated world of blogging and the dynamic web. Heidi develops strategies for organisations and individuals looking to use social media tools professionally in healthcare. Heidi Allen is a featured consultant at Symplur, learn more about Heidi on her healthcare social media consultant page. +

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  1. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 25th, 2012

    "Take control of your healthcare digital footprint" http://t.co/GuYdzFge via @dreamingspires #hcsm #hcsmeu

  2. @blogbrevity
    Angela Dunn – @blogbrevityJanuary 26th, 2012

    My @symplur teammate from Down Under @dreamingspires: "We're just at the beginning of SoMe adoption by health…" http://t.co/lnH9v3tB

  3. @shaneskillen
    Shane Skillen – @shaneskillenJanuary 26th, 2012

    Take control of your healthcare digital footprint: Treating patients, keeping up with the latest research and ru… http://t.co/E2eJRRao

  4. @audvin
    Audun Utengen – @audvinJanuary 26th, 2012

    Take control of your healthcare digital footprint http://t.co/gE6HuJb2 #MDchat #hcsmanz

  5. @hjluks
    Howard Luks – @hjluksJanuary 26th, 2012

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  6. @farristimimi
    Farris Timimi – @farristimimiJanuary 26th, 2012

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  7. @mtmdphd
    Mike Thompson, MDPhD – @mtmdphdJanuary 27th, 2012

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  8. @audvin
    Audun Utengen – @audvinJanuary 29th, 2012

    Take control of your healthcare digital footprint http://t.co/kVX4d9rO #hcsmanz #MDchat

  9. @ej_butler
    Ed Butler – @ej_butlerJanuary 30th, 2012

    .@dreamingspires offers some advice on how to take control of your healthcare digital footprint http://t.co/dWxNFTNR /via @symplur #hcsmanz

  10. @andrewspong
    Andrew Spong – @andrewspongJanuary 30th, 2012

    .@dreamingspires offers some advice on how to take control of your healthcare digital footprint http://t.co/dWxNFTNR /via @symplur #hcsmanz

  11. @tmlfox
    Thomas M. Lee – @tmlfoxJanuary 30th, 2012

    .@dreamingspires offers some advice on how to take control of your healthcare digital footprint http://t.co/dWxNFTNR /via @symplur #hcsmanz

  12. @dreamingspires
    Heidi Allen – @dreamingspiresJanuary 30th, 2012

    RT @ej_butler: how to take control of your healthcare digital footprint http://t.co/weNUBqb0 /via @symplur #hcsmanz”

  13. @austtelehealth
    Australia Telehealth – @austtelehealthJanuary 30th, 2012

    Take control of your healthcare professional digital footprint. How do people find out what you want them to know? http://t.co/wKUr0QAr

  14. @croakeyblog
    Melissa Sweet – @croakeyblogJanuary 31st, 2012

    RT @ej_butler: how to take control of your healthcare digital footprint http://t.co/weNUBqb0 /via @symplur #hcsmanz”

  15. @medtronicanz
    MedtronicAustralasia – @medtronicanzJanuary 31st, 2012

    RT@dreamingspires @ej_butler: how to take control of your healthcare digital footprint http://t.co/6hC6ZDN0 /via @symplur #hcsmanz

  16. @symplur
    Symplur – @symplurFebruary 4th, 2012

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  17. @bpollard
    Brett Pollard – @bpollardFebruary 4th, 2012

    RT @symplur: Take control of your healthcare digital footprint – by @dreamingspires http://t.co/VLbCK3jW #hcsm #hcsmanz

  18. @audvin
    Audun Utengen – @audvinFebruary 11th, 2012

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  19. @jbbc
    Marie Ennis-O’Connor – @jbbcFebruary 16th, 2012

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  20. @tmlfox
    Thomas M. Lee – @tmlfoxFebruary 26th, 2012

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  21. @johnworth01
    John Worth – @johnworth01March 4th, 2012

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  22. @pamnelmes007
    Pam Nelmes – @pamnelmes007March 4th, 2012

    RT @johnworth01: Take control of your healthcare digital footprint http://t.co/3Qzliiqp via @symplur #SWLIP

  23. @agencynurse
    AgencyNurse #NURSEUK – @agencynurseMarch 7th, 2012

    RT @johnworth01: Take control of your healthcare digital footprint http://t.co/3Qzliiqp via @symplur #SWLIP

  24. @tmlfox
    Thomas M. Lee – @tmlfoxJune 12th, 2012

    Wise words … "Take control of your healthcare digital footprint" http://t.co/nqUisInN via @dreamingspires #hcsm #hcsmeu #hcsmanz

  25. @audvin
    Audun Utengen – @audvinJune 12th, 2012

    Wise words … "Take control of your healthcare digital footprint" http://t.co/nqUisInN via @dreamingspires #hcsm #hcsmeu #hcsmanz

  26. @tmlfox
    Thomas M. Lee – @tmlfoxAugust 18th, 2012

    Take control of your healthcare digital footprint http://t.co/8izSK6SG via @dreamingspires #hcsm #hcsmeu #hcsmanz

  27. @jimmyw8
    James Walker – @jimmyw8August 18th, 2012

    Take control of your healthcare digital footprint http://t.co/8izSK6SG via @dreamingspires #hcsm #hcsmeu #hcsmanz