Twitter Basics for Healthcare Businesses

Twitter Basics for Healthcare Businesses

Web 1.0 was where corporations thought the internet was another dandy platform for telling us what they wanted us to know. Web 2.0 was where we showed them that the internet is about us, not them, and that if they want to stay around, they’d better sit back, shut up, and listen. Web 2.0, like Rock and Roll, is here to stay.”

~  Ray Beckerman (@RayBeckerman)

 


 

The Journey

My then 16 year old daughter stared at her newly created Twitter account, carefully contemplating her first tweet.  The look on her face was one of complete bewilderment.  “I’m eating ice cream” she quickly typed, and assertively hit the tweet button.  After a few moments more of staring at her Twitter home page, with its one lonesome tweet now on display and looking like an abandoned thought, she turned to look at me and proclaim with typical teenage passion … “This is stupid!”

Months later, as my healthcare consulting business was becoming more involved in social media, I too created a Twitter account.  Not surprisingly, I was quick to recognize the same perplexing feelings that my daughter had during her ever so brief, one-and-done trial of this ever growing phenomenon known for its 140 character expressions.  So many questions were crisscrossing my mind …

What do I do with this?  How do I make this relevant?  Who on earth is going to care what I have to say (with 140 characters) in this forum?

So, I picked a few high level organizations to follow, did a little reading about hashtags, and resorted to being a wall-flower for the next couple weeks.  Watching, reading, learning.

Finally, I took the leap.  And through trial and error found my stride, found meaning to the process, and most of all … found a whole lot of wonderful and interesting people.  They’re not “peeps” to me, they’re real people with whom I’ve found common interests, from whom I’ve learned, of whom (I hope) I’ve helped.

 

Twittering in Healthcare

Given my profession, I’m naturally inclined to follow Twitter users who are associated with the healthcare industry.  Mostly in the areas of Electronic Health Records (#EHR), Practice Management (#practicemanagement), and HIPAA (#HIPAA) related issues to name a few.  Also, through the medium itself, I found myself drawn in to the whole notion of healthcare social media (#hcsm, #hcsmeu) and how fascinating it all was!  As a matter of fact, you may find benefit reading through a previous blog on this site titled, “Who to follow on Twitter within your medical specialty“.

One of the fine individuals that I chose to follow is a physician who goes by @hrana, who espouses a great mix of medical and tech/gadget enthusiasm, all packaged into what I would call a nice, down to earth guy.  But he had something that I’d never seen before.  A “Twitter Refollow Policy”, for which he gives credit to @raybeckerman for much of its contents.  Being naturally curious, I just had to check this Beckerman character out.

Well … have you ever had one of those moments when you finally decide to look at the instructions (after the fact)?  Only then finding out how easy the task at hand really was?  That’s how I felt about Twitter after having found Mr. Beckerman.

 

The Rules

Ray Beckerman works as an attorney and is noted for his analysis and commentary on the RIAA’s copyright infringement lawsuits against individuals engaged in unauthorized peer-to-peer file sharing of music.  He’s also a prolific presence on Twitter where he discusses human rights, politics, music, and a whole host of other topics.

However, what I’d like to draw your attention to is Mr. Beckerman’s blog called “Ray’s 2.0” in which he discusses the nature and use of the internet, largely based on Twitter, as it has evolved into an interactive space rather than the static, one-way communication that we are accustomed to through other mediums.  And it’s here that three, specific little gems (blogs) emerge.  Each provided to help guide any Twitter user, new or seasoned, toward more enjoyment, more gain, and more credibility.

Mr. Beckerman’s Twitter guidelines are simple …

(some excerpts)

  • Be yourself, not phony.
  • Don’t be all about yourself, take an interest in others.
  • Don’t worry about how to get a lot of followers.  Just follow, and pay attention to people you appreciate.
  • Since sharing and conversation are what Twitter is really all about, for me, the “@” is what it’s all about.
  • A Retweet is saying to someone, “I value you and what you have said, and want to share it with all of my Twitter friends”.

 

These guidelines apply equally to a 16 year old girl who is exploring Twitter for the first time, a middle-aged professional who wants to network and share, or a social media rep for a large, multi-national corporation.  So here they are.  Some brief, enjoyable, and well worthwhile reads for all of you who have been, or are contemplating  entering into “the conversation”.  And yes, it is a conversation … not a megaphone.  So if you’re here for social reasons, great!  And if you’re here for business reasons, that’s fine too … but do be social.

Thank you, Mr. Beckerman.  I appreciate having “met” you.  ~  @tmlfox

About the Author

Thomas M. Lee, B.S., NHA – @tmlfoxConsultant to the Healthcare Industry. 30+ yrs experience in healthcare business operations. Acute care, skilled nursing, physician practice, and outpatient therapy. Partner at Symplur & The Fox Group. Passionate about healthcare social media. +

167 Comments
  1. Ray Beckerman
    Ray Beckerman09-14-2010

    Did you say “Mr. Beckerman”? You can call me Ray. Nice article. And thank you for your kind words.

    • Thomas M. Lee
      Thomas M. Lee09-14-2010

      Believe me, “Ray”, the pleasure is all mine. Glad to see you stop by!

  2. Jess
    Jess09-20-2010

    I couldn’t have said it better myself! Thank you for writing this… I do a little work for MedeFile Records(PHR company) in the Social Media area and I have come to the realization that it’s not just about tweeting any ole thing. It’s about socializing with others not only on Twitter but on facebook.

    • Thomas M. Lee
      Thomas M. Lee09-20-2010

      Thank you for the comment, Jess. Yes! Keeping the “social” in Social Media is what it’s all about. Being yourself, building relationships and sharing things that matter. As for Facebook … the upside there will continue to grow and evolve.

  3. Thomas M. Lee
    Thomas M. Lee09-14-2010

    Believe me, “Ray”, the pleasure is all mine. Glad to see you stop by!

Leave a Comment


  1. @raybeckerman
    RayBeckerman – @raybeckermanSeptember 14th, 2010

    "Twitter basics for your medical practice: how to get started" ~ our @tmlfox http://is.gd/faM3B

  2. @foxepractice
    Fox ePractice – @foxepracticeSeptember 14th, 2010

    Twitter Basics for Healthcare Businesses http://ow.ly/2AiOV #hcsm #hcsmeu #hcmktg #sm

  3. @foxepractice
    Fox ePractice – @foxepracticeSeptember 14th, 2010

    Twitter Basics for Healthcare Businesses http://ow.ly/2AiOV #hcsm #hcsmeu #hcmktg #sm

  4. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 14th, 2010

    Twittering in Healthcare: the journey, the rules … and Mr. Beckerman. http://ow.ly/2E9ya #hcsm #hcsmeu #hcmktg #sm

  5. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 14th, 2010

    Twittering in Healthcare: the journey, the rules … and Mr. Beckerman. http://ow.ly/2E9ya #hcsm #hcsmeu #hcmktg #sm

  6. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 14th, 2010

    @hrana thanks to you I came to know of Ray Beckerman. Hope you don't mind the mention in today's blog … http://ow.ly/2Ecwe

  7. @hrana
    Hisham Rana, MD – @hranaSeptember 14th, 2010

    @tmlfox Re: http://ow.ly/2Ecwe – Glad you found @RayBeckerman via my profile. He's a good guy. Thanks for the mention in the blog post! :)

  8. @hrana
    Hisham Rana, MD – @hranaSeptember 14th, 2010

    @tmlfox Re: http://ow.ly/2Ecwe – Glad you found @RayBeckerman via my profile. He's a good guy. Thanks for the mention in the blog post! :)

  9. @hrana
    Hisham Rana, MD – @hranaSeptember 14th, 2010

    Great guide by @tmlfox about Twitter basics for #health care folks. This and @DrJenGunter's article are my two favorites. http://ow.ly/2Ecwe

  10. @eduardocbraga
    Eduardo Braga – @eduardocbragaSeptember 14th, 2010

    RT @RayBeckerman: "Twitter basics for your medical practice: how to get started" ~ our @tmlfox http://is.gd/faM3B

  11. @raybeckerman
    RayBeckerman – @raybeckermanSeptember 14th, 2010

    RT @hrana @tmlfox Re http://ow.ly/2Ecwe Glad u found @RayBeckerman via my profile.He's a good guy.Thanks for the mention in the blog post!:)

  12. @nutrispeaking
    Michaela Ballmann – @nutrispeakingSeptember 15th, 2010

    Good Twitter basics for healthcare or for anyone! http://ow.ly/2ElqZ

  13. @nutrispeaking
    Michaela Ballmann – @nutrispeakingSeptember 15th, 2010

    Good Twitter basics for healthcare or for anyone! http://ow.ly/2ElqZ

  14. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 15th, 2010

    RT @RayBeckerman: "Twitter basics for your medical practice: how to get started" ~ our @tmlfox http://is.gd/faM3B #hcsm #hcsmeu

  15. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 15th, 2010

    RT @RayBeckerman: "Twitter basics for your medical practice: how to get started" ~ our @tmlfox http://is.gd/faM3B #hcsm #hcsmeu

  16. @abscapital
    ABS Capital Partners – @abscapitalSeptember 15th, 2010

    RT @Payformance: RT @foxepractice Twitter Basics for Healthcare Businesses http://ow.ly/2AiOV #hcsm #hcsmeu #hcmktg #sm

  17. @payformance
    Payformance Corp – @payformanceSeptember 15th, 2010

    RT @foxepractice Twitter Basics for Healthcare Businesses http://ow.ly/2AiOV #hcsm #hcsmeu #hcmktg #sm

  18. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 15th, 2010

    RT @hrana Great guide by @tmlfox re Twitter basics 4 #healthcare folks. This & @DrJenGunter's article are my 2 favs http://ow.ly/2Ecwe #hcsm

  19. @ctffox
    Craig Fukushima – @ctffoxSeptember 15th, 2010

    Twittering in #healthcare…the journey, the rules. http://ow.ly/2Ea8v #hcsm #twitter

  20. @practiceworx
    Practice Worx – @practiceworxSeptember 18th, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors

  21. @practiceworx
    Practice Worx – @practiceworxSeptember 18th, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors

  22. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 19th, 2010

    Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  23. @hjluks
    Howard Luks – @hjluksSeptember 19th, 2010

    @tmlfox nice post ( http://goo.gl/fiSr ) , My thoughts… for Docs thinking of *engaging*… http://goo.gl/wNR1

  24. @doccomltd
    DocCom – @doccomltdSeptember 19th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  25. @doccomltd
    DocCom – @doccomltdSeptember 19th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  26. @alicia189
    Alicia – @alicia189September 19th, 2010

    RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u

  27. @alicia189
    Alicia – @alicia189September 19th, 2010

    RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u

  28. @angel189
    Angel Gonzalez – @angel189September 19th, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors #hcsmeuES

  29. @angel189
    Angel Gonzalez – @angel189September 19th, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors #hcsmeuES

  30. @jlalbi
    José Luis Albi – @jlalbiSeptember 19th, 2010

    Fichado para lkeer RT @angel189: Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors #hcsmeuES

  31. @ehealthgr
    ehealthgr – @ehealthgrSeptember 19th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia #opnhealth

  32. @doccomltd
    DocCom – @doccomltdSeptember 19th, 2010

    RT @angel189: Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors #hcsmeuES

  33. @emranswers
    Linda Lia Stotsky – @emranswersSeptember 20th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  34. @foxepractice
    Fox ePractice – @foxepracticeSeptember 20th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  35. @janbeery
    Jan Beery – @janbeerySeptember 20th, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors

  36. @medefilerecords
    Medefile – @medefilerecordsSeptember 20th, 2010

    RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u

  37. @nancycawleyjean
    NancyCawleyJean – @nancycawleyjeanSeptember 20th, 2010

    Adding to my to-do list! RT @janbeery: Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors

  38. @karenshopmyer
    Karen Shopmyer – @karenshopmyerSeptember 20th, 2010

    Some good points here: Twitter Basics for Healthcare Businesses http://bit.ly/c8zX6u #hcsm #ehealth #hcmktg #doctors

  39. @sanjayguptaz
    sanjay gupta – @sanjayguptazSeptember 23rd, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2GpuX #hcsm #hcsmeu #hcmktg #sm #twitter #socialmedia

  40. @odomlewis
    Odom Lewis – @odomlewisSeptember 23rd, 2010

    Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK

  41. @gvanantwerp
    George Van Antwerp – @gvanantwerpSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK

  42. @gvanantwerp
    George Van Antwerp – @gvanantwerpSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK

  43. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK #hcsm #sm #hcmkng #twitter

  44. @tmlfox
    Thomas M. Lee – @tmlfoxSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK #hcsm #sm #hcmkng #twitter

  45. @critiques4geeks
    Stephanie inNewYork – @critiques4geeksSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK

  46. @critiques4geeks
    Stephanie inNewYork – @critiques4geeksSeptember 23rd, 2010

    RT @odomlewis: Twitter Basics for Healthcare Businesses http://bit.ly/bZ5SVK

  47. @tmlfox
    Thomas M. Lee – @tmlfoxOctober 9th, 2010

    Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socialmedia

  48. @tmlfox
    Thomas M. Lee – @tmlfoxOctober 9th, 2010

    Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socialmedia

  49. @tmlfox
    Thomas M. Lee – @tmlfoxOctober 9th, 2010

    Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socialmedia

  50. @angel189
    Angel Gonzalez – @angel189October 9th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socialmedia #hcsmeuES

  51. @angel189
    Angel Gonzalez – @angel189October 9th, 2010

    RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socialmedia #hcsmeuES

  52. @astagge
    Anja Stagge – @astaggeOctober 9th, 2010

    RT @angel189: RT @tmlfox: Twitter 101 … for Healthcare Businesses http://ow.ly/2QYXo #hcsm #hcsmeu #hcsmca #hcmktg #sm #twitter #socia …

  53. @health_de
    Thorsten Gieseler – @health_deOctober 9th, 2010

    Twitter Basics for Healthcare Businesses http://goo.gl/VpAW via @AStagge #twitter #gesundheitswesen #socialmedia

  54. @angel189
    Angel Gonzalez – @angel189October 9th, 2010

    RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u #hcsmeu #hcsmeuES

  55. @juliomayol
    Julio Mayol – @juliomayolOctober 9th, 2010

    RT @angel189: RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u #hcsmeu #h …

  56. @juliomayol
    Julio Mayol – @juliomayolOctober 9th, 2010

    RT @angel189: RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm #hcmktg #doctors #ehealth http://bit.ly/c8zX6u #hcsmeu #h …

  57. @ritters90
    Ritesh Patel – @ritters90October 9th, 2010

    RT @juliomayol: RT @angel189: RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm http://bit.ly/c8zX6u #hcsmeu #hcsmeuES

  58. @ritters90
    Ritesh Patel – @ritters90October 9th, 2010

    RT @juliomayol: RT @angel189: RT @foxepractice: Twitter Basics for Healthcare Businesses #hcsm http://bit.ly/c8zX6u #hcsmeu #hcsmeuES

  59. @sharingstrength
    Colleen Young – @sharingstrengthOctober 13th, 2010

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  60. @jodyms
    Jody Schoger – @jodymsOctober 13th, 2010

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  61. @kiwfranc
    Françoise Soros – @kiwfrancOctober 13th, 2010

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  62. @kiwfranc
    Françoise Soros – @kiwfrancOctober 13th, 2010

    RT @SharingStrength: Love this article & linked articles @tmlfox http://bit.ly/c0pOnE Twitter basics for health &Power of @. #hcsmca

  63. @tmlfox
    Thomas M. Lee – @tmlfoxOctober 13th, 2010

    Thx :-) RT @SharingStrength: Love this article & linked articles @tmlfox http://bit.ly/c0pOnE Twitter basics for health &Power of @. #hcsmca

  64. @foxepractice
    Audun Utengen – @foxepracticeOctober 28th, 2010

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  65. @ehealthgr
    ehealthgr – @ehealthgrOctober 28th, 2010

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  66. @pj_medigital
    Paul Jacobs – @pj_medigitalOctober 28th, 2010

    RT @ehealthgr: RT @foxepractice: Twitter Basics for Healthcare Businesses http://ow.ly/2AiOV #hcsm #hcsmeu #opnhealth

  67. @medconfgr
    Med Conf – @medconfgrOctober 28th, 2010

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  68. @tmlfox
    Thomas M. Lee – @tmlfoxDecember 2nd, 2010

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  69. @foxepractice
    Audun Utengen – @foxepracticeFebruary 2nd, 2011

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  70. @vj_cr
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  71. @rscottbroussard
    RScottBroussard – @rscottbroussardFebruary 15th, 2011

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  74. @rssirteubal
    Ignacio – @rssirteubalMarch 26th, 2011

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  75. @nicolaziady
    Nicola Ziady – @nicolaziadyApril 4th, 2011

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  76. @tmlfox
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  77. @nicolaziady
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  78. @hivedan
    Hive Strategies – @hivedanApril 4th, 2011

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  79. @hitstrategy
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  80. @nicolaziady
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  85. @mteresaleiva
    M Teresa Leiva – @mteresaleivaApril 13th, 2011

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  86. @nicolaziady
    Nicola Ziady – @nicolaziadyMay 3rd, 2011

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  87. @hivedan
    Hive Strategies – @hivedanMay 4th, 2011

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  88. @horizonbcbsnj
    Horizon BCBSNJ – @horizonbcbsnjMay 5th, 2011

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  89. @nicolaziady
    Nicola Ziady – @nicolaziadyMay 24th, 2011

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  90. @nicolaziady
    Nicola Ziady – @nicolaziadyJune 7th, 2011

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  91. @nicolaziady
    Nicola Ziady – @nicolaziadyJuly 12th, 2011

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  92. @peggylou74
    Peggy Salvatore – @peggylou74July 13th, 2011

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  93. @nicolaziady
    Nicola Ziady – @nicolaziadyJuly 26th, 2011

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  94. @nicolaziady
    Nicola Ziady – @nicolaziadyJuly 26th, 2011

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  95. @im4pbs
    Deb Boyce – @im4pbsJuly 26th, 2011

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  96. @nicolaziady
    Nicola Ziady – @nicolaziadyAugust 9th, 2011

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  97. @nicolaziady
    Nicola Ziady – @nicolaziadyAugust 30th, 2011

    #Twitter Basics for Healthcare Businesses http://t.co/cjYbCV2 via @foxepractice #hcsm #hcmkg

  98. @nicolaziady
    Nicola Ziady – @nicolaziadySeptember 6th, 2011

    #Twitter Basics for Healthcare Businesses http://t.co/cjYbCV2 via @foxepractice #hcsm #hcmkg

  99. @nicolaziady
    Nicola Ziady – @nicolaziadySeptember 27th, 2011

    #Twitter Basics for Healthcare Businesses http://t.co/cjYbCV2 via @foxepractice #hcsm #hcmkg

  100. @nicolaziady
    Nicola Ziady – @nicolaziadyOctober 11th, 2011

    #Twitter Basics for Healthcare Businesses http://t.co/cjYbCV2 via @foxepractice #hcsm #hcmkg