With Google Adwords, you can help potential patients find you

• Location, location, location. 80% of the U.S. populations seek health information online, 66 % of them start at a search engine. Are you visible?
• The best way to help patients find you is to create content that target each search term patients use, but sometimes you need traffic to your website in quick and reliable way.
• When patients search for health information there is nothing protecting them from bad content, help them out by guiding them to your trusted healthcare content.

What is Google AdWords?

Search Engine Marketing (SEM) is the activity of showing text ads next to related organic search results.  Google is the world’s largest provider of this service under the name Google AdWords.

No, we won’t help you if you’re not in healthcare

We are healthcare only. Symplur’s clients include medical device companies, hospitals, medical groups, individual physician practices and dentists.
Symplur is focused. We are unique in what we do, as healthcare professionals we only focus on Google AdWords campaigns for the healthcare industry.

Focus means saying no to a lot of opportunities. But that makes us really good at this one thing. Among our clients you’ll find medical device companies, hospitals, medical groups, individual physician practices and dentists.

Comparing Google AdWords to other healthcare marketing initiatives

• Efficiency. You will spend less to acquire each new patient. See research study results.
• Effectiveness. Once you have attracted potential patients to your webpage, those from Google AdWords have a higher conversion rate than those from other marketing initiatives.
• Accuracy & Financial Control. You can fine tune who you want to target using scheduling, demographics, and location. You may also increase or decrease your campaign budget in real-time. You are finally in complete control.

How does Healthcare Google AdWords work?

• Together we will provide Google a text ad for your healthcare services together with a list of search keywords we want purchase and how much we are willing to pay per month for ad clicks.
• When a potential patient search for a medical condition or treatment in your geographic location, our text ad will show up next to the organic search results.
• How often an ad will show up depends on how much your healthcare practice is willing to allocate to the budget and if there is much competition for these search keywords.
• We only pay for clicks not impressions. Your ad may be displayed a 1000 times while only generating 1 click.  Still, you will only be charged for that 1 click.

What is our Healthcare Google AdWords Service?

• Your Google AdWords account will be managed by a team of healthcare and technical professionals. Don’t trust your online marketing efforts to people not knowing your industry.
• Depending on the size of your budget we will create one or several targeted AdWords campaigns for each of your core healthcare services.
• We will create a list of carefully researched and selected search keywords that correlates with your services, expertise and your location.
• We will optimize the campaign to only target the appropriate patient segments using localization restrictions and demographic parameters.
• Our healthcare professionals will regularely optimize and make changes your campagins, text ad and keywords. We continously do A/B split testing to fine tune the ads and it’s performance.
• The management fee is 20% of the monthly spending for a budget under $2000, and 15% for over $2000. Management fees are post-paid every month.
• We value full transparency. You will receive access to the Google AdWords account we create for you. With this access you will be able to closely watch ad performance in real-time and see all our activity on your account.

* We will pre-load your Google AdWords account with $100 towards your advertising budget. Only available to new Google AdWords accounts.

Please see our Healthcare Google AdWords Service Agreement.