#SMWogilvyHealth Conference Hashtag
LEVERAGING SOCIAL IN REGULATED INDUSTRY: HOW DO PHARMA COMPANIES STAY ON TOP?
Wed 24th Sep 2014
Open date in Symplur Signals
In general, the pharma industry has been relatively slow to embrace social media. A recent report by IMS Institute found only half of the top 50 pharmaceutical companies actively participate in social media, and many are using it to simply broadcast messages.