The Scoop #1 – Best Practices in Healthcare Social Media

The Scoop #1 – Best Practices in Healthcare Social Media

Social media and family caregivers

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Hospices are beginning to use social media, Facebook in particular, to reach adult caregivers who are increasingly online. These caregivers are the decision makers for hospice services and thus, important to the hospice providers.

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Get Started with Healthcare Hashtag Project

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Excellent post by Angela Dunn on HL7 Standards’ site in which she uses the Healthcare Hashtag Project, which we are the proud founders of, as a resource to help the Healthcare IT community (#HITsm) more easily engage on Twitter.

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HIPAA Dangers Lurk on Facebook; Ongoing Policy Revisions Are Advised

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Only about a third of hospitals have a specific policy governing their employees’ use of social media, such as Facebook and Twitter, according to recent estimates. The number is growing but should be far higher, say privacy and security experts, because so many workers who handle protected health information are using the Internet and opportunities are multiplying for them to violate HIPAA, albeit unintentionally.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

La Jolla Cosmetic Surgery Centre

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La Jolla Cosmetic Surgery Centre is an excellent example of what a medical Facebook page can be. Beautiful, alive, and packed with some special features …

A very active and interactive Wall, a page dedicated to “special offers”, a special page dedicated to applying for financing of the cost of cosmetic procedures, over 250 photos, their Twitter stream, videos, and more.

However, one feature that we especially like is the “Top Fans” page. It uses gamification as a means of encouraging engagement on their Facebook Wall. End result … 1,737 “likes”, and 114 “talking about this” (the practice).

Explore their Facebook presence and imagine your own.

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