The Scoop #1 – Best Practices in Healthcare Social Media

The Scoop #1 – Best Practices in Healthcare Social Media

Social media and family caregivers

@PalliativeMed_j

Hospices are beginning to use social media, Facebook in particular, to reach adult caregivers who are increasingly online. These caregivers are the decision makers for hospice services and thus, important to the hospice providers.

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    No Twitter Messages

Get Started with Healthcare Hashtag Project

@HealthStandards

Excellent post by Angela Dunn on HL7 Standards’ site in which she uses the Healthcare Hashtag Project, which we are the proud founders of, as a resource to help the Healthcare IT community (#HITsm) more easily engage on Twitter.

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    No Twitter Messages

HIPAA Dangers Lurk on Facebook; Ongoing Policy Revisions Are Advised

@AISHealthPlans

Only about a third of hospitals have a specific policy governing their employees’ use of social media, such as Facebook and Twitter, according to recent estimates. The number is growing but should be far higher, say privacy and security experts, because so many workers who handle protected health information are using the Internet and opportunities are multiplying for them to violate HIPAA, albeit unintentionally.

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    No Twitter Messages

Healthcare Social Media in Practice

“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

La Jolla Cosmetic Surgery Centre

@curiousonly

La Jolla Cosmetic Surgery Centre is an excellent example of what a medical Facebook page can be. Beautiful, alive, and packed with some special features …

A very active and interactive Wall, a page dedicated to “special offers”, a special page dedicated to applying for financing of the cost of cosmetic procedures, over 250 photos, their Twitter stream, videos, and more.

However, one feature that we especially like is the “Top Fans” page. It uses gamification as a means of encouraging engagement on their Facebook Wall. End result … 1,737 “likes”, and 114 “talking about this” (the practice).

Explore their Facebook presence and imagine your own.

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    No Twitter Messages

About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.

Follow @symplur


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