Patients choose hospitals based on social media
This report gives credence (and backs it up with statistics) to the influence that healthcare social media tools such as Facebook, Twitter and YouTube as well as online forums have on patient’s decision making process when it comes to selecting a hospital.
Social media and health care: opportunities and obstacles
Check out this fascinating, interactive table that reveals consumer attitudes and behaviors about social media in healthcare. Responses are broken up by sex, age group, education, income, and health insurance coverage. Based on responses made by more than 1,000 consumers.
A 12-Word Social Media Policy
Dr. Farris Timimi, Medical Director for the Mayo Clinic Center for Social Media, states it quite clearly, “The biggest risk in healthcare social media is not participating in the conversation.” And he goes on to offer some simple to follow rules of engagement.
About The Scoop
At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.
To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.
We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.Follow @symplur