The Weekly Scoop #18 – Best Practices in Healthcare Social Media

Innovative marketing for the eldercare industry a growing..

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As the baby boomer generation ages, a record number of individuals will be reaching retirement. This will cause a definite shift in the way that long term care providers (including skilled nursing and assisted living) market the eldercare industry. As the post points out, “…with the rise of the Internet and social media, the majority of people are looking beyond conventional sources for their information.”

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Can doctors learn surgical skills on YouTube and Facebook?

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While it may sound a bit far fetched that physicians & surgeons could learn surgical skills via YouTube and Facebook, this post is indicative of the possibilities of the internet.

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College Health 2.0: Health and Wellness in the Digital Age

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Wondering how a physician practice, hospital, or other healthcare organization will interact with “Generation Y”? This SlideShare presentation by Dr. Jay Bernhardt, Professor and Chairperson of the Department of Health Education and Behavior at the University of Florida, illustrates the premise of “Health 2.0” and how to connect with a new generation of patients.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Military Health

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The U.S. Military’s Health System has a very active Facebook page that provides quality resources, announcements, and more relevant info to members of the armed services and their families. Currently profiling “Brain Injury Awareness Month”, it keeps its content relevant to those who’s health concerns are uniquely magnified by the dangers and stresses of their profession. With nearly 4,300 “likes”, this page is often visited and appreciated.

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