The Weekly Scoop #18 – Best Practices in Healthcare Social Media

The Weekly Scoop #18 – Best Practices in Healthcare Social Media

Innovative marketing for the eldercare industry a growing..

@mcknightsltcn

As the baby boomer generation ages, a record number of individuals will be reaching retirement. This will cause a definite shift in the way that long term care providers (including skilled nursing and assisted living) market the eldercare industry. As the post points out, “…with the rise of the Internet and social media, the majority of people are looking beyond conventional sources for their information.”

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    No Twitter Messages

Can doctors learn surgical skills on YouTube and Facebook?

@kevinmd

While it may sound a bit far fetched that physicians & surgeons could learn surgical skills via YouTube and Facebook, this post is indicative of the possibilities of the internet.

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    No Twitter Messages

College Health 2.0: Health and Wellness in the Digital Age

@jaybernhardt

Wondering how a physician practice, hospital, or other healthcare organization will interact with “Generation Y”? This SlideShare presentation by Dr. Jay Bernhardt, Professor and Chairperson of the Department of Health Education and Behavior at the University of Florida, illustrates the premise of “Health 2.0″ and how to connect with a new generation of patients.

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    No Twitter Messages

Healthcare Social Media in Practice

“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Military Health

@healthdotmil

The U.S. Military’s Health System has a very active Facebook page that provides quality resources, announcements, and more relevant info to members of the armed services and their families. Currently profiling “Brain Injury Awareness Month”, it keeps its content relevant to those who’s health concerns are uniquely magnified by the dangers and stresses of their profession. With nearly 4,300 “likes”, this page is often visited and appreciated.

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    No Twitter Messages

About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.

Follow @symplur


Leave a Comment


  1. @foxepractice
    Audun Utengen – @foxepracticeMay 3rd, 2011

    This Week in Healthcare Social Media 18 http://bit.ly/lShebB #hcsm #MDchat @mcknightsltcn @jaybernhardt

  2. @cortexhealth
    Cortex Healthcare – @cortexhealthMay 4th, 2011

    The Weekly Scoop #18 – Best Practices in Healthcare Social Media: Innovative marketing for the eldercare industr… http://bit.ly/jMR9iZ

  3. @tmlfox
    Thomas M. Lee – @tmlfoxMay 9th, 2011

    The Weekly Scoop #18 – Best Practices in Healthcare Social Media http://ow.ly/4Q0xg #hcsm #LTC #Health20

  4. @practicalwisdom
    Lisa Fields – @practicalwisdomMay 9th, 2011

    Tom, ThX 4 Pract. Wisdom RT@tmlfox
    The Weekly Scoop #18 – Best Practices in Healthcare Social Media http://ow.ly/4Q0xg #hcsm #LTC #Health20