The Weekly Scoop #19 – Best Practices in Healthcare Social Media

Social Media’s Role in the Doctor-Patient Relationship

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Studies show that overall, social media can be an effective tool for the healthcare industry, physicians included. And even though some of the tactics being used are in their early stages, they do seem to hold promise if properly applied. Here are just a few examples:

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The Future of Social Network-Based Trials

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Physicians, clinicians, pharmacy companies & patient advocacy groups are beginning to examine the use of social networks for online trials. “Many patient advocacy groups, clinicians, and researchers are experimenting with innovative ways to capture data on the off-label drugs, vitamins and other treatments that patients often take, particularly those with life-threatening diseases.”

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Reverse Social Media Strategy for Assisted Living Execs

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An interesting post that advocates the use of social media by nursing home, assisted living and residential care executives as a tool for market research.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Edward Zuckerberg, D.D.S.,F.A.G.D.

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Dr. Edward Zuckerberg is not only a Dentist, but he’s also the father of Facebook founder Mark Zuckerberg … and you guessed right, Dr. Z, aka “PainlessDrZ”, has a great Facebook page for his dental practice. A custom welcome page, active “wall”, special offers, use of facebook places, and more. Take a look at how he’s leveraged the use of facebook in a way that helps both his business and his patients.

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