The Weekly Scoop #23 – Best Practices in Healthcare Social Media

Healthcare and Social Media… the ROI is Real

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This high profile orthopedic surgeon has been at the forefront of healthcare social media and controlling his online presence for a number of years now. In this article he explains how he has presented content in a “transparent, meaningful, evidence based manner”, and departs upon his readers what the ROI has been for doing so.

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HealthCare Universal Language

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“The Joy of Stats” on Global Health by Hans Rosling has almost 4 million views. I am a huge fan of beautiful data visualization. It offers the possibility to transcend language and communicate on a universal level. That is the goal of #hcsmglobal–to advance the global conversation for healthcare and improve quality of life for everyone in developing as well as developed countries.

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Maimonides Nurses Share their Stories

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We saw this YouTube while following Dr. Jack Choueka on Twitter (aka @bonedoc927) from the Brooklyn Orthopedic Institute. What a great way to let nurses know about the positive attributes of working at Maimonides Medical Center in Brooklyn, New York! This is a great example how healthcare social media can also assist in recruiting nurses, and other staff, in ways that traditional media is incapable of doing.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Douglas County Dental Clinic

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Come visit Douglas County Dental Clinic’s Facebook page. They have many excellent and up to date wall postings, photos of the clinic and its staff, and have even leveraged geo location technology with Facebook Places in which they offer a free fluoride treatment for a check-in!

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