The Weekly Scoop #3 – Best Practices in Healthcare Social Media

Social Media Shown To Sustain Participation

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According to a University of Michigan Medical School study, social media tools, such as online forums, can be effective in maintaining participation in online programs.

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Pharmaceutical Marketing and the New Social Media

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“As medical messages on social media become increasingly available to patients, clinicians will need to better understand the impact of these media, especially in terms of product promotion.

Since the FDA hearing last November, an industry-funded, Internet-based social network called #FDASM has been maintaining an active Twitter feed and has been actively soliciting empirical research to justify recommendations for FDA-sanctioned Web 2.0 promotional activity. “

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Survey: Patients Face Difficulty Finding Online Information

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71% of the patients polled in this survey would like more information about physicians to be available online, a clear indication that physicians need to have such a presence.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Social Media Fuels Hospital Communication During Crisis

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“… as flood waters rose, Innovis launched a special online blog (http://innovishealth.wordpress.com) to keep the public up-to-date on service access and communicate with families throughout the region. In addition, Twitter is being used to provide real-time announcements to cell phones and computers (www.twitter.com; keyword innovishealth). Within its first 24 hours, the blog, alone, recorded over a thousand views informing readers that Blackhawk helicopters were in-service, admitting privileges were being granted to regional physicians and United Blood Service had moved critical supply storage to the safety of Innovis Health’s medical center.”

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