The Weekly Scoop in Healthcare Social Media #30

An Introduction to Media Psychology for Bloggers and Tweeters

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This great indepht article “focuses on the former understanding of media psychology, and not the latter. It is geared towards clinicians who are venturing into social media with the intention of interacting with online audiences”.

“…if you’re a psychotherapist using social media to promote your practice or provide mental health related information, don’t fool yourself: you are acting as a media professional.”

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5 Examples of Social Media in Healthcare Marketing

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“The benefits of integrating social media into healthcare marketing efforts are priceless – from improving patient care to gaining media coverage to attracting new patients and staff.”

Five concrete opportunities to utilize healthcare social media in beneficial ways that will set apart and promote your healthcare business.

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How One Pharma Company Successfully Manages YouTube

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Great best practice example of how to manage a medical/pharma YouYube channel. The article is full of very valuable lessons for anyone who maintain a YouYube channel, including an example Comment Policy and their reasoning behind it.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

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A good example of a senior living company utilizing Facebook as a method for reaching out to the community.

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