The Weekly Scoop in Healthcare Social Media #31

Oakwood Hospital Employee Fired for Facebook Posting

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“The reason they gave me was that I violated HIPAA regulations by disseminating protected health information about a patient on a public forum, being Facebook, and that it also included disparaging and disrespectful remarks,”

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Who What When Where Why How

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Who, what, when, where, why, and how …

“With online media, you get to show me. You tell your story by showing me who you are, what you do, where you do what you do, why you do what you do and just how you do it.”

Btw. Phil has a social media seminar with a great lineup coming up soon!

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“Cyberchondriacs” on the Rise?

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New research from Harris Interactive shows that with every passing year, more and more people are using the Internet to look for health information and that the overwhelming majority of these Cyberchondriacs are finding what they want online.

“Those who go online for healthcare information continues to increase.”

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If Ivy Bean can master Twitter, so can we

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Ivy Bean, a nursing home resident and active Twitter user, passed away last week-she was 104 years old. Her tweets were informative, funny and revealed life in a nursing home from a patient perspective. If a 104 year old can embrace today’s technology, why can’t we?

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

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We are so impressed with this medical group’s technological vision and patient centric actions that we felt the need to feature their own iPhone app even though this is not news this week. However, there is apparently an Android version out this week!

Caduceus was the first private medical group in the country to have created an iPhone app when it was launched April earlier this year – with great success!

“The Caduceus app can be used to access the company’s “online concierge,” in which patients can request an appointment slot, pay a bill, fill a prescription and get a basic question answered by a doctor, usually within an hour. The app has specific features like driving directions, phone links to different offices, info about staff (that’s physician’s assistant Xandi Craig pictured) and a health “tip of the day.” Anyone can download the app, even if they’re not a patient.”

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