The Weekly Scoop in Healthcare Social Media #32

Effective Social Media For The 55 or Better Crowd

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One year ago, Redstone Highlands Senior Living Communities, a CCRC outside of Pittsburgh, would not have thought about having a Facebook page. However, they noticed that their residents were utilizing Facebook to communicate with one another and they decided to jump into the conversation. Today, this healthcare provider has nearly 200 fans and uses Facebook as a way to reach out to the residents and community.

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Facebook and Hospitals–Do we endeavor to Engage…or Forbid

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From the article: “… what should an institution’s policy be? Ban access on the network … Perhaps naive, but my answer to that is a resounding no.”

It’s unfortunate that there are adults that lack the discretion to appropriately handle the capabilities of the internet but sadly, there will always be that segment of the population. This is a good example of the need for employee education, employer awareness and sound employee policy.

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7 Deadly Sins of Health Care Social Media

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Avoidance, Fear, Sloth, Selfishness, Unethical shenanigans, and Lack of imagination.

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Doctors who are not on Facebook, Twitter and blogs risk …

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Doctors ignore the Internet at their own peril. Dr. Kevin Pho discusses how social media, like Twitter, Facebook, and blogs, have the potential to improve patient-physician communication.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

La Jolla Cosmetic Surgery Centre

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La Jolla Cosmetic is a wonderful example of a medical practice that are successfully leveraging their content in the social media sphere. Too many healthcare providers are sitting on a wealth of knowledge and content without making use of it. Social media is a game where the winners are the content creators.

In addition to great content and very frequent activity, La Jolla Cosmetic is actively engaging users in discussions and providing health information. This leaves the very important impression that the healthcare providers “are there”–they are “listening”.

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