Target your social media use to your intended audience
“… physicians trying to establish their own reputations or brand should not only want to find the influencers, but also establish themselves as influencers.”
How to find a doctor online
Wow! Here’s a “how-to” article on finding a doctor via social sites. It’s two years old, but talks about how these sites are here to stay … so the age of the article supports its premise.
“Traditionally, people have found doctors by word of mouth: Find someone you trust, and ask whom they use.”
A directory of the most influential doctors on Twitter
A listing of physicians on Twitter. These doctors are ranked using “Influence” (as judged by their Klout score), tweets, followers and re-tweets. The service touts that it updates hourly-current number of physicians on the list is 1,287.
Healthcare Social Media in Practice
“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry
Orthopedic Foot and Ankle Center
p>Orthopedic Foot and Ankle’s Facebook page is a classic example of how to engage patients. By posting questions or invitations to events they keep their patients involved and active in discussions.
Beautiful use of photos and videos. We especially enjoyed seeing the Notes section used to post great patient feedback!
About The Scoop
At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.
To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.
We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.Follow @symplur