Paging Dr. Facebook… Social Media and Healthcare
@socialmedia2day
Doctor Facebook? Nurse Twitter? Surgical tech YouTube? You bet. Hospitals benefit from using healthcare social media tools – when used strategically. No longer can hospitals expect patients to seek out its website for healthcare advice. They must go to where the patients are – where the conversation is already happening.
Patients Get Social About Their Health
@eMarketer
Attention physicians, hospitals and other health care providers-consumers are using social networks to share health care information. Yet, health care marketers are still reluctant to jump in and join the conversation.
Google+: Physicians can optimize their online footprint
@kevinmd
For physicians, Google+ has the potential for better management of their online presence and can help them to translate off line relationships into online ones.
Healthcare Social Media in Practice
“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry
Rheumatoid Arthritis Warrior
@rawarrior
We normally reserve the Chair of Cheer for healthcare businesses who have demonstrated exemplary use of social media as a means of controlling their online presence. But rules are meant to be broken. Meet Kelly Young, aka @rawarrior . Kelly has Rheumatoid Arthritis, and rather than shying away from her challenges, she’s become a huge force in awareness, support, and inspiration for fellow RA patients and their loved ones. Ms. Young is a force in the blogosphere, Twitter, YouTube, and more. But it’s her Facebook Page that we highlight this week. 10,025 “Likes” as of the writing of this post. Few multi-million dollar health organizations have been able to muster that level of endorsement. Take a look for yourself and you’ll appreciate the potential of a passion to help
About The Scoop
At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.
To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.
We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.
Follow @symplur
Thanks so much for noticing our community and acknowledging it here! I’m truly honored.
It is honestly very tough to compete with pro’s in these platforms. Whether it’s the FB Page or the blog articles, there are many organizations (in rheumatology) with numerous paid employees who compete for the space, time, and attention with my volunteer single-author site. However, I think you’ve hit the nail on the head: we make up for it with passion for helping patients.