The Weekly Scoop #37 – Best Practices in Healthcare Social Media

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The Weekly Scoop #37 – Best Practices in Healthcare Social Media

On: 09-16-2011 With: 8 Comments

Social Media Invaded Healthcare – Update

@iHealthBeat

Hospitals and academic medical centers are diving into the social media mix with more than 300 YouTube channels and 500 Twitter accounts. Hospitals are moving from experimentation to strategic use of social media . . .

How social media has changed my medical practice

@kevinmd

Increasing new patient traffic – “I am here to see you today because I found you on Facebook”

Health in a Digital Age

@dreamingspires

Heidi Allen, aka @dreamingspires , has captured the essence of the shift from the old to the new in this well done presentation about healthcare’s transition to the digital age, to the death of static webpages, and to the birth of social media in medicine. Healthcare meets Web 2.0!

Social Media Adoption by Physicians. It’s A Little Like Quitting Smoking

@LindaP_MD

Linda Pourmassina, M.D. is an Internal Medicine physician in Seattle, WA who is becoming increasingly prominent in healthcare social media both on Twitter and via her truly excellent blog titled “Pulsus”. In this recent blog post of hers she discusses social media adoption by physicians, and likens that process by many doctors as being like the traditional steps involved in smoking cessation.

Her analogy rings true in many ways. And may well serve as a positive guide toward engagement by her peers.

About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.

Follow @symplur

Categories: Healthcare Social Media Best Practices Tags: facebook, healthcare social media, hospitals