The Weekly Scoop #37 – Best Practices in Healthcare Social Media

Social Media Invaded Healthcare – Update

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Hospitals and academic medical centers are diving into the social media mix with more than 300 YouTube channels and 500 Twitter accounts. Hospitals are moving from experimentation to strategic use of social media . . .

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How social media has changed my medical practice

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Increasing new patient traffic – “I am here to see you today because I found you on Facebook”

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Health in a Digital Age

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Heidi Allen, aka @dreamingspires , has captured the essence of the shift from the old to the new in this well done presentation about healthcare’s transition to the digital age, to the death of static webpages, and to the birth of social media in medicine. Healthcare meets Web 2.0!

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Social Media Adoption by Physicians. It’s A Little Like Quitting Smoking

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Linda Pourmassina, M.D. is an Internal Medicine physician in Seattle, WA who is becoming increasingly prominent in healthcare social media both on Twitter and via her truly excellent blog titled “Pulsus”. In this recent blog post of hers she discusses social media adoption by physicians, and likens that process by many doctors as being like the traditional steps involved in smoking cessation.

Her analogy rings true in many ways. And may well serve as a positive guide toward engagement by her peers.

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