The Weekly Scoop #39 – Best Practices in Healthcare Social Media

Pew: Half of US Adults Now Use Social Networks

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Attention physicians and other healthcare providers: baby boomer participation in social networks is at 32% which represents a 20% increase from last year. Seniors are increasingly embracing the Internet and finding it as a good source for information on healthcare.

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Common sense key in age of online physician reviews

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We feel that controlling your online presence via a dynamic website and active engagement are keys to reputation management.

In this article, Dr. Norman Levine offers some additional useful advice for any physician who has experienced, right or wrong, a less than flattering review on one of the many physician rating sites.

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Ignoring Facebook as a potential practice tool

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Actually, more doctors than just Dermatologists should take note of Facebook for their business. Listen to the observations and experience of these physicians who are prominent in healthcare social media. Their insights and advice may well give you the the inspiration needed for your practice to take advantage of this platform.

Like the article says, “Facebook no longer is the wave of the future – it’s the cutting edge of the now.”

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