The Weekly Scoop #41 – Best Practices in Healthcare Social Media

Managing your online presence

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The message to physicians? What patients find when they ‘Google’ you affects your practice’s success.  Check out this author’s take on the power of online branding, healthcare social media, and blogging on your medical practice website.

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Who are the heaviest users of social media for healthcare

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“Caregivers are much more likely than other internet users to consult reviews of doctors or hospitals.”

The growing influence of online health information is the focus of this post.

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Doctors 2.0™ & You: Keynote – Bertalan Mesko

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Dr. Bertalan Mesko, aka @berci on Twitter, is a pioneer and thought leader in the global healthcare social media sphere. Here he gives a remarkable presentation at the recent “Doctors 2.0” conference in Paris, France. Listen to his take on the many opportunities for accessing research, communicating with colleagues, and and sharing with the public via healthcare social media. It’s a testament to both his grasp of the future and the power of YouTube in medicine.

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