The Scoop #6 – Best Practices in Healthcare Social Media

Facebook, Social Media and Patient Engagement

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More and more physicians are using Facebook to reach out to their patients and encourage health education online.  This isn’t surprising since Facebook experienced 39% growth in the last year, and much of that being among an older demographic that accesses health services at a higher frequency.

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How a doctor uses Google to market and recruit patients

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Message to physicians: If you are not leveraging the many online tools to manage your reputation on the Internet and attract new business to your practice, now is the time to get onboard. Your website it no longer enough.

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How Often Should a Physician Blog?

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Dr. Vartabedian (aka @Doctor_V) addresses this often asked question posed by new physician bloggers or want-to-be-bloggers. And he does so by encouraging the physician to first consider their purpose. Ask yourself the question, “What is it that I wish to get out of my presence on the web?” That point is too often overlooked.

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