The Weekly Scoop #6 – Best Practices in Healthcare Social Media

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“Earlier this year, the Office of Disease Prevention and Health Promotion published a must-read for any Web professional producing healthcare websites, “Health Literacy Online: A guide to writing and designing easy-to-use health Web sites.” The report is 98-pages, but if you are a healthcare content strategist and Web writer like myself, it’s a fascinating read.”

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Is inbound marketing coming to healthcare?

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The notion is “…that the new era of marketing is about pull, not push. Rather than producers pushing their products onto consumers, consumers have the tools and means to show up at the producer’s door “inbound” and identify their needs and interests.” Those “tools” include the ability, via the internet, to research and select healthcare providers.

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Why the CME community is lacking in its use of social media

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This post examines some of the reasons why the CME (continuing medical education) community has been slow to adopt social media. However, as the author asserts, the community has several reasons to embrace social media and he feels that it is only a matter of time before it does.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Howard J. Luks, MD – Chief of Sports Medicine and Arthroscopy

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Dr. Luks is a well renowned figure in healthcare social media. He’s been at it for many years and was recently recognized for his contribution to the healthcare social media community by being appointed a seat at the Mayo Clinic Center for Social Media Advisory Board.

His website is a “best practice” in every sense. His content is extremely strong, and it is very frequently updated. This website will hopefully raise the bar for likeminded physicians.

Big Disclaimer: Fox ePractice designed this website in order to take his online presence to the next level. We are very, very proud of it!

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