The Scoop

In Healthcare Social Media

February 18, 2014

Interactive View of the Doctors 2.0 & You 2013 Conference: 1116 participants, 5010 links, 7500 tweets

“Diving deeper into hashtag analysis regarding healthcare conferences is the subtitle of this post!  So, hold on tight, if you’re interested in adding to your twitter analysis vocabulary. “

Network centrality analysis provided by Symplur

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January 24, 2014

The social life of health information

The online health community and the media lit up this week in a debate over whether it’s tasteful, appropriate or even beneficial to discuss one’s health problems with the world on social media.

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January 15, 2014

Twitter in the Healthcare Industry

From Health Secretary Jeremy Hunt, to NHS organisations, hospitals and individual GPs, twitter offers an effective and efficient means of communication. With only 140 characters to work with, even the heavyweights in healthcare still have time to Tweet. Unlike Facebook, where privacy settings dictate the visibility of the status updates, Twitter works on a more open and accessible system.

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January 14, 2014

Doctors 2.0™ & You The Doctors 2.0 & You Twitter Word Bubble (Communiqué) #doctors20

Further analysis of the top keywords, after eliminating the 350 commonly used words confirms the following.

1) "Patient" and "Doctor", in all their variations (single, plural, abbreviated …) dominated the Twitter conversations at Doctors 2.0 & You, as the resulting word bubble demonstrates. They are followed by both related words  “health”, “healthcare,” “medical”.

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December 16, 2013

Guest Blog: Connecting with Social Media—The Doctor Will Tweet You Now

As an ob-gyn and active user of social media, I enjoy being able to connect online with friends, family, and colleagues. Turns out, I’m in good company: Nearly all physicians in the US are now on social media, and more and more of us are using social for professional purposes.

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December 15, 2013

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media.

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December 6, 2013

Social Media in Medicine: The Doctor’s Duty

At this point, it seems silly to differentiate a doctor as a “digital doctor” since use of technology to supplement and advance one’s practice is fairly ubiquitous in the medical world. Though the use of EMRs and computers and other online tools are common, being social online, either amongst peers or patient communities is less so. ZocDoc, a digital referring home to tens of thousands of physicians, recently released some interesting facts and figures on the doctor’s use of social media.

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September 25, 2013

In guts we trust

In our sector, few European pharmaceutical companies have set about the task of endeavouring to become truly human and social brands, capable of establishing meaningful connections and creating shared experiences with their stakeholders, both known and new.

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September 25, 2013

How Social Media Is Changing The Way We Approach Death

Death has long been taboo in an American culture that values youth, but an open conversation online can increase our enjoyment of life and understanding of its eventual end.

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September 25, 2013

How to exploit twitter for public health monitoring?

This paper describes a system that tries to address these limitations by processing social media for identifying information on public health threats. The primary objective is to study the usefulness of the approach for supporting the monitoring of a population's health status.

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September 25, 2013

Medicine X 2012: The social media story

I originally registered the #medx hashtag with Symplur last year as part of their Healthcare Hashtag project. The project aims to “to make the use of Twitter more accessible for providers and the healthcare community as a whole”. One of the advantages of having registered our conference hashtag with them last year is that it enabled the firm to track and analyze the conversations that occurred during our Medicine X 2012 conference.

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September 24, 2013

Excellent example of a Healthcare Tweet Chat Disclaimer

Symplur is currently tracking about 100 healthcare tweet chats. This is just one of many data points that represents the tremendous growth of these tweets chats and the growth of patients participating in them. With that in mind, a clear understanding of the open nature and the consequences of participating as a patient is of great importance. The #gyncsm community has a wonderful Tweet Chat Disclaimer that serves as a model for us all.

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September 20, 2013

'The Program has Evolved to Respond to the Digital Context' – Interview with Denise Silber on Doctors 2.0 & You

A lovely interview with our friend Denise Silber on this year's Doctors 2.0 & You conference in Paris.

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September 17, 2013

Can I get a retweet please? Health research recruitment and the Twittersphere

Twitter is a cost-effective means of recruitment, enabling engagement with potentially difficult-to-reach populations, providing participants with transparency, anonymity and a more accessible method by which to participate in health research.

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September 16, 2013

A Social Network for Crohn’s Disease

Patients are collaborating for better health — and, just maybe, radically reduced health-care costs.

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September 10, 2013

3 ways to deal with a patient’s online rampage

Each time you log on to your hospital’s Facebook page, you’re never quite sure what you might see.

Facebook is a great way for you to express what your hospital is doing, but it’s also a great way for patients to express how they are doing. And sometimes, it gets weird.

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September 9, 2013

Different healthcare systems influence marketing practices by pharmaceutical companies

In this article, George Sillup and Marta Makowska compare the healthcare systems in the US, UK, Germany and Poland. They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies.

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September 9, 2013

The data-driven future of…

What if that question were extended to research methods? That is, what if researchers could, without sneering or gritting our teeth, use data to make our projects more inviting to respondents and participants?

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September 5, 2013

4 deft ways hospitals use social media

According to Bethanny Parker, editor of and the social media list’s author, there’s no shortage of reasons why healthcare organizations should have a solid, ever-evolving social media strategy in place.

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September 3, 2013

Novartis takes breast cancer campaign to Pinterest

Novartis has expanded its use of Pinterest, launching a new campaign on the social network to raise awareness of advanced breast cancer.

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