Blog – connecting the dots in healthcare social media

W2O Expands Symplur Data and Analytics Platform to Deepen Connections with Physicians

Targeted approach helps users convert healthcare data and insights into action Join inaugural Symplur Moves webinar on Tuesday, Nov. 10 at 12:30 p.m. Eastern time San Francisco, October 29, 2020 – W2O today announced two … Continued

Healthcare Twitter Polls: Unscientific? Or, Powerful Tool for Knowledge Transfer?

Since Twitter Polls launched in 2015, they’ve been hailed by marketing and social media strategists as an almost frictionless tool for brands to use to humanize themselves, listen to and … Continued

Rescuing Scientific Posters From the Twitter Black Hole

Thousands of research posters and abstracts are presented at medical and scientific meetings every year, but few are ever mentioned on social media — and when they are, it is … Continued

W2O Acquires Symplur to Innovate, Scale and Increase Accessibility to Its Proprietary Healthcare Data and Insights Platform

Symplur is joining the W2O family. We look forward to working together, providing the best tech-enabled solutions that combine data-rich intelligence with pioneering technology to guide strategy and action for clients across the health ecosystem.

Tweetorials — From Early Beginnings to Huge Growth and Beyond

Tweetorials are definitely a thing. In September of this year, they crossed over from the screens of Twitter to the pages of the New England Journal of Medicine (NEJM), and … Continued

COPD, “Our Biggest Challenge” — Grace Anne Dorney Koppel and Ted Koppel, Social Media, and Innovation

Initial insights from the Stanford Medicine X COPD Challenge reiterate the power of social media to galvanize communities around healthcare predicaments. Last month, Grace Anne Dorney Koppel and her husband—icon … Continued

Symplur joining Stanford Medicine X’s Educational Grand Challenge on COPD

Starting today, Symplur will collaborate with Stanford Medicine X, Grace Anne Dorney Koppel and Ted Koppel on the 2019 Medicine X | CHANGE Educational Grand Challenge on COPD. Symplur is providing an exclusive COPD … Continued

Doctors Up, Patient Advocates Down: Diverging ASCO Twitter Engagement

Doctors up, patient advocates down: diverging Twitter engagement at ASCO from 2015 to 2019.

Begging to Work for Free — Patient Advocates Speak Up

A tweetchat leads to an unprecedented, public discussion about the multi-faceted costs of patient advocacy and the concept of begging to work for free.

Radiation Oncology Tag Ontology: Collaborative Design Integrating Hashtags Across Cancer Care

In the five years since the patient-centered Cancer Tag Ontology (CTO) came into being, conversations about cancer on Twitter continue to grow. The Oncology Tag Ontology (OTO) was posted on … Continued

New: Demo Symplur Signals Dashboard for Free

You’re now free to take a sneak peek at how Symplur Signals visualizes thousands of different healthcare conversations. Simply log in here with your free Symplur Account (or create a … Continued

Who should be included in health care conferences?

Patients, when represented as event stakeholders, generate richer conversation and wider dissemination of information on the social web, a new Medicine X study shows. It was June 2016, and Audun … Continued

Pharma Engagements with Patients and Doctors at ASCO

The stakeholder group in healthcare that has been the most reluctant to adopt and to engage on social media is arguably pharma. Cultural and regulatory concerns have long delayed their … Continued

New Tool: Healthcare Hashtag Finder

Have you ever needed a super simple and fast way to find the right health hashtag for an article you want to share? We just built the solution. And it’s … Continued

A Day at the White House – Taking Patient Partnerships Further

A couple of months ago Symplur was invited to the White House for a workshop dedicated to engaging participants as partners in research. Since that awesome day we’ve been working with … Continued

Social Media Pharma Company of the Year

Measuring influence – how we used the Healthcare Social Graph® Score to determine PM Society’s Digital Awards winner The PM Society’s 2016 Digital Awards took place last month in London, and we … Continued

Introducing the Cardiology Hashtag Ontology

The aim of the Cardiology Hashtag Ontology is to coalesce and codify common themes used in the cardiovascular social media community. With such a burgeoning social media presence in cardiovascular diseases, … Continued

Twitter: The Future of Clinical Trial Recruitment

The views expressed in this post are mine and mine alone and do not necessarily reflect those of any of my current or past employers. I recently wrote about how … Continued

Introducing the Pathology Hashtag Ontology

The past two years have seen an explosion in the amount of pathology content being tweeted and in the number of pathologists active on Twitter. Pathology is perhaps even more … Continued

Tweeting for the Greater Good – How #SPSM Makes a Difference

A study recently published in JAMA Internal Medicine stated that Charlie Sheen’s HIV-positive disclosure “corresponded with the greatest number of HIV-related Google searches ever recorded in the United States.” For … Continued

The Urology Tag Ontology Project

Urologists have been on the forefront of harnessing Social Media for professional use. Urological Organizations and Journals have used Social Media to lower barriers for information dissemination [1,2] [3] [4]. … Continued