#HITmc Transcript

Healthcare social media transcript of the #HITmc hashtag. (). See #HITmc Influencers.

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HIT Marketing and PR @hitmarketingpr
Let's take 5 min to introduce ourselves. What do you do? Where are you from? And share the photo of your favorite summer memory. #HITMC
HIT Marketing and PR @hitmarketingpr
Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/8HbVfq8daM
Aria Marketing @ariamarketing
RT @HITMarketingPR: Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/8Hb…
EMR, EHR and HIT @ehrandhit
Let's take 5 min to introduce ourselves. What do you do? Where are you from? And share the photo of your favorite summer memory. #HITMC
John Lynn @techguy
RT @HITMarketingPR: Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/8Hb…
EMR, EHR and HIT @ehrandhit
Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/KOxGlndSGn
Colin Hung @colin_hung
@burtrosen @Brian_Eastwood It's a shame virtual sandwiches are not that filling :( #HITMC https://t.co/KsGkSP0sOf
Monica Stout @mi_turnaround
RT @HITMarketingPR: Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/8Hb…
Christina Noel @christina_noel
Excited to join today's #HITMC tweet chat with @Colin_Hung on Healthcare Tradeshow #Marketing and #PR! 😀@PaulBerthiaume @Liz_Carroll24
Lea Chatham @leachatham
Morning #HITMC. Glad to be able to join today for chat with @Colin_Hung
Shelby Lewis @slewistweets
I'm in this! Marketing Specialist at @Medisolv. Fav summer memory? My first trip to Chicago. https://t.co/EfpBlArjtG
Ashleigh Eisinger @aneisinger
Hey All! Ashleigh in Nashville here. I do events and social media for Availity #hitmc https://t.co/sSog1qHAiq
Justin Everette @justineverette
Justin, VP of Marketing at Solutionreach in Lehi, UT. Here's a photo of my boys when we hiked a peak this summer. #HITMC https://t.co/of2rn66Whf
Colin Hung @colin_hung
Hello #HITMC Colin here in Toronto. Back online after a couple weeks of vacation. Looking fw to hosting our chat today! https://t.co/DzXALL3CtO
HIT Conference Guy @hitconfguy
Hey all #HITmc participants & lurkers, part-time healthcare marketing guy here @HITConfGuy – supported by my servant @ShimCode :) #hcmktg
Shelby Lewis @slewistweets
I'm in this! Marketing Specialist at @Medisolv. Fav summer memory? My first trip to Chicago. #HITMC https://t.co/EfpBlArjtG
Gary Rubin @gary_rubin
Hi, Gary from CMD is here. Happy to be joinin in today. #hitmc
Colin Hung @colin_hung
@justineverette Hello Justin. Thanks for joining #HITMC today!
Sara von Remus @saratheremus
Ready to learn something new about #HITMC with @Colin_Hung!
Tina Shakour @tinashakour
Morning! Happy to be here. #hitmc https://t.co/jBXA83cedT
Monica Stout @mi_turnaround
Hi friends! Marketer Monica in Michigan (so many M's!). My favorite memory is TBD b/c I'm about to vacation in Maine later this week! #HITMC
Wyatt Avison @wyattavison
Hi! I’m Wyatt Avison from Dodge Communications @DodgeComm – joining from Atlanta! #HITMC
Justin Campbell @tjustincampbell
Justin Campbell, VP Marketing & Strategy, @GalenHealthcare joining from BOS #HITMC
Erin Russ @erindruss
@HITMarketingPR Erin here, senior account manager at @DodgeComm! Based in Alpharetta, GA, just north of #ATL. #HITMC
John Lynn @techguy
Hey everyone! I'm John from Las Vegas. I blog and organize events :-) #HITMC
Colin Hung @colin_hung
@aneisinger Hey Ashleigh. So great to see you. Miss going to Nashville. Great town. #HITMC
Steve Sisko @shimcode
@Colin_Hung @Brian_Eastwood I hear @jimmyjohns is working on a 3D printer that can print out Italian Subs ane BLT's. #HITmc
Colin Hung @colin_hung
@LeaChatham Good morning Lea. Thanks for being online with #HITMC today.
burtrosen @burtrosen
Hi everyone! burt here from @HealthSparq in PDX! Image below is of me talking to @BillMurray at camp, oh wait, that's #meatballs! #HITmc https://t.co/s8dNuktbhM
Erin Russ @erindruss
@aneisinger meme game is strong! #HITMC
Colin Hung @colin_hung
@Christina_Noel @PaulBerthiaume @Liz_Carroll24 Hello Christina! Appreciate your time. Looking fw to your tweets on #HITMC today
Lea Chatham @leachatham
RT @HITMarketingPR: Welcome to today's #HITMC chat on Healthcare Tradeshow Marketing and PR hosted by @colin_hung Details: https://t.co/8Hb…
KNB Communications @knbcomm
Beth - Marketing Manager from @KNBComm in Stamford, CT! Favorite summer memory: a foggy morning #HITMC https://t.co/Tu4JjsVYRh
Ashleigh Eisinger @aneisinger
@Colin_Hung I heard it was in the running for the 2018 conference. Maybe 2019! #HITmc
HIT Marketing and PR @hitmarketingpr
T1. Do you think healthcare conferences still hold value as a marketing investment? @colin_hung #HITMC
EMR, EHR and HIT @ehrandhit
T1. Do you think healthcare conferences still hold value as a marketing investment? @colin_hung #HITMC
Colin Hung @colin_hung
@ShimCode @Brian_Eastwood @jimmyjohns Still waiting for the CHON food printer from old Pohl Sci-Fi novels #HITMC
Brian Mack @bfmack
Hey #HITMC Peeps! @BFMack, #Marcom geek for @GLHC_HIE in Grand Rapids, MI. It's #KickALZAss Fundraising Season for me! https://t.co/lpOsDqn4Db
Ryan Lilly @ryelilly
.@MatterComm director and healthcare guy. Looking forward to talking #Conferences with #HITMC
Colin Hung @colin_hung
@saratheremus Hello Sara! #HITMC
Tina Shakour @tinashakour
Social Media / Marketing. Located in lovely NorCal. Fave summer memory: hitting the beach! #hitmc https://t.co/70PAsir0jh
Colin Hung @colin_hung
@tinashakour Happy to see you Tina! #HITmc
Ashleigh Eisinger @aneisinger
@erindruss This old thing? #hairflip #HITmc Thank you!! :) https://t.co/anwEdisyfB
Justin Campbell @tjustincampbell
T1: #HealthIT conferences allow to meet clients F2F, live demonstrations, and dedicated attention from attendees #HITMC
Solutionreach @solutionreach
Hello #hitmc, Rebecca w/@solutionreach, I do #SocialMedia & you get Vegas for my summer memory. :-) https://t.co/ZMRM491CjA
Colin Hung @colin_hung
@Gary_Rubin Welcome Gary #HITMC
Amy Landry @amyinmaine
Amy, content writer and PR consultant from Portland, Maine. #HITMC #vacationland https://t.co/9sDTMqT1Tj
John Lynn @techguy
This was probably my favorite summer memory so far. #HITMC https://t.co/VVADaq8pGt
burtrosen @burtrosen
@aneisinger @Colin_Hung lets hope so, Nashville's awesome! #HITmc
Colin Hung @colin_hung
@SLewisTweets @Medisolv Love Chicago. Great food. Airport takes patience though #HITMC
Colin Hung @colin_hung
RT @HITMarketingPR: T1. Do you think healthcare conferences still hold value as a marketing investment? @colin_hung #HITMC
Erin Wold @erinewold
Erin here from Chicago #HITMC
Colin Hung @colin_hung
@erindruss @HITMarketingPR @DodgeComm Hello Erin. Great to see you #HITMC
Maggie McGlade, CMP @marrgey
@HITMarketingPR @Colin_Hung A1: Yes, because of education and the unlimited value of networking on the tradeshow floor. #HITMC #HealthIT
John Lynn @techguy
Nice. Which peak? #HITMC https://t.co/0TtzH2X4z0
Tina Shakour @tinashakour
100%. Personal connections are hard to measure but they pay off in the long game. #hitmc https://t.co/GA0Z2dXIiG
Monica Stout @mi_turnaround
T1: Absolutely. 1 place to meet clients/decision makers/partners. The cost to travel to each of those is usually more $ than a show. #HITMC
Colin Hung @colin_hung
@tjustincampbell @GalenHealthcare Hello Justin. So nice to see you on #HITMC today.
Ashleigh Eisinger @aneisinger
A1: Absolutely! Events can be super successful depending on how you define success and how you prepare #hitmc
burtrosen @burtrosen
@tinashakour cute dogs! #dogsofhitmc #HITmc
HIT Conference Guy @hitconfguy
T1: IMO, they have value but I’m not certain about the benefits vs. cost ratio metric for that value. #HITmc #hcmktg
Ryan Lilly @ryelilly
Healthcare conferences have marketing value, but it's not inherent. For the $$$ you must have set goals that align with the show #HITMC
John Lynn @techguy
How come we didn't see any of those dance moves at #HITMC? I'm feeling robbed. Glad you could make it! https://t.co/y1EBJJz23B
Shelby Lewis @slewistweets
I think I'm going to have to step up my gif game for this #HITMC. https://t.co/WhDCTpbWrI
Kathy Sucich @ksucich
Hi #HITMC friends - Kathy from @DI_tweet in Boston here. Will be in and out of the chat today, but will definitely catch up on tweets after!
Justin Everette @justineverette
T1: The opportunity for face time with clients (and capturing some of that in testimonials) is huge. #HITMC
Colin Hung @colin_hung
@MI_turnaround T1 I think many orgs forget about the client-relationship side of tradeshow equation. It's not all about leads leads leads #HITMC
Amelia @rn_solutions
RT @MI_turnaround: Hi friends! Marketer Monica in Michigan (so many M's!). My favorite memory is TBD b/c I'm about to vacation in Maine lat…
Parry Headrick @pheadrick
RT @RyeLilly: .@MatterComm director and healthcare guy. Looking forward to talking #Conferences with #HITMC
Sarah Bennight @sarahbennight
Sarah here from Dallas. Marketing strategist at @StericycleComms #hitmc https://t.co/DPYfbUW95D
Brian Mack @bfmack
T1: From a Marketing & PR perspective, healthcare conferences ABSOLUTELY hold value! GREAT for building relationships w/ media #HITMC
Justin Campbell @tjustincampbell
T1: Most conferences also have educational sessions and panels to facilitate discussion and advancement of #HealthIT #HITMC
Colin Hung @colin_hung
@justineverette T1 Love it! Tradeshows a perfect place to get quotes and testimonials from clients. Esp if you are holding a client event #HITMC
Kirsten Smith @k_smittty
RT @Marrgey: @HITMarketingPR @Colin_Hung A1: Yes, because of education and the unlimited value of networking on the tradeshow floor. #HITMC
Erin Russ @erindruss
@HITMarketingPR @Colin_Hung Face-to-face interaction is the biggest value, along with increased #brandawareness #HITMC
MI7 @mi7corp
@HITMarketingPR @Colin_Hung A1: Yes, it is a great opportunity meet multiple people in short period of time. #HITMC #HealthIT
ShereeseM, MS/MBA @shereesepubhlth
Shereese here in Maryland. #hitmc https://t.co/exBY9StE60
Shelby Lewis @slewistweets
T1: Absolutely. The sales team being able to meet prospects face to face after being denied by phone/email is key for us. #HITMC
Colin Hung @colin_hung
@sarahbennight @StericycleComms Hello Sarah! Always a pleasure to see you. Thanks for joining. Know you are very busy over at @StericycleComms :) #HITMC
Voguerista🌹DWTSNews @voguerista
RT @techguy: Hey everyone! I'm John from Las Vegas. I blog and organize events :-) #HITMC
Monica Stout @mi_turnaround
@Colin_Hung Totally. For us, it's a great time to connect with our current clients and keep fostering our relationships! #HITMC
John Lynn @techguy
@aneisinger @Colin_Hung It was in the running and nearly won, but another venue won out: https://t.co/pVwhrdgRDp #HITMC
burtrosen @burtrosen
T1: great for building existing client relationships too. the events around the show seem to be more valuable than the show itself #HITmc
Ashleigh Eisinger @aneisinger
A1: Also a great way to gain insight into what the next big thing is and meet up with folks F2F #hitmc
KNB Communications @knbcomm
A1. Of course it depends on a lot of factors, but we have several clients who see a great return from conferences. So, yes! #HITMC https://t.co/AE757duDcI
John Lynn @techguy
Depends on the conference and depends on how well you're prepared for the conference. #HITMC https://t.co/CDzaxBXEI3
Jennifer Lannon @healthtechjen
@HITMarketingPR @Colin_Hung Agree with others that the biggest value is getting lots of facetime (with new contacts and old) in a condensed period. #HITMC
Monica Stout @mi_turnaround
RT @BFMack: T1: From a Marketing & PR perspective, healthcare conferences ABSOLUTELY hold value! GREAT for building relationships w/ media…
Amy Landry @amyinmaine
T1: Yes! But conference itself less value for marketing than pre/during/post social media, emails, PR & other content. #HITMC
Erin Russ @erindruss
@RyeLilly T1: Setting goals that align with the show is super important. How do you get your internal folks on board with goals for each show? #HITMC
Colin Hung @colin_hung
@erindruss @HITMarketingPR T1 Agree that f2f is valuable. But do you think execs see it too? Hard to quantify sometimes #HITMC
Tina Shakour @tinashakour
This. #hitmc https://t.co/jUYFtPNtfg
Justin Campbell @tjustincampbell
T1: Attendees use general conferences to find solutions to meet needs; use focused conferences to collaborate with peers and vendors #HITMC
Amelia @rn_solutions
T1 Yes! Savvy vendors can easily do market research er, um meet and greets for the price of Coffee, Drinks or Tapas! ;) #HITMC
Colin Hung @colin_hung
@ShereesePubHlth Hello Sheresse! Always a pleasure to trade tweets with you #HITMC
Kirsten Smith @k_smittty
RT @erindruss: @HITMarketingPR @Colin_Hung Face-to-face interaction is the biggest value, along with increased #brandawareness #HITMC
Aria Marketing @ariamarketing
@HITMarketingPR @Colin_Hung T1: Absolutely. Conferences can serve as lead gen platforms & unique opportunities to interact, face to face, w/ peers & influencers. #HITMC
Ashleigh Eisinger @aneisinger
So important to remember! ONE good relationship can give you TONS more value than a hundred leads. #HITmc https://t.co/4ymwhSeTWA
KNB Communications @knbcomm
A1. This is a very good point. High-quality, relevant people! #HITMC https://t.co/IF2ah1YkQJ
Steve Sisko @shimcode
@KNBComm T1: Are there any industry metrics for measuring value of a conference? Some sort of Conference Dollarts Per $100k Sales or lead? Or? #HITmc
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung T1. Definitely, the power of face-to-face interactions & first impressions can’t be overlooked #HITMC
Paul Berthiaume @paulberthiaume
A1 and A2. We are seeing Attendee-only paying more dividends than Exhibit Hall. #HITMC
Sarah Bennight @sarahbennight
T1: I think it totally depends on what your business goals are, the show, the audience and budget #hitmc
Justin Campbell @tjustincampbell
RT @Colin_Hung: @MI_turnaround T1 I think many orgs forget about the client-relationship side of tradeshow equation. It's not all a…
John Lynn @techguy
@justineverette Never done that one. I'll have to check it out. #HITMC
Liz Carroll @liz_carroll24
@HITMarketingPR @Colin_Hung A1. Definitely. The networking, learning, engaging with the media, etc. Also key leverage your PR efforts to drive buzz at the event. #HITMC
Ashleigh Eisinger @aneisinger
@SLewisTweets #HITmc https://t.co/LGrvrzbu9K
John Lynn @techguy
@tinashakour That's so not true! #HITMC
Colin Hung @colin_hung
@MI7corp @HITMarketingPR T1 Can be so, but it takes a lot of work & creative thinking to drive booth traffic. People don't realize how much pre-work it takes #HITMC
Amy Landry @amyinmaine
@RN_Solutions I want some drinks and tapas! #HITMC https://t.co/QotZTVqEni
Brian Mack @bfmack
T1: Local in-state conferences are good for lead generation, but better for relationship-building #HITMC
janae sharp @coherencemed
Utah is beautiful. Hi!! #HITMC https://t.co/iexdEe0rG5
Justin Campbell @tjustincampbell
RT @AriaMarketing: @HITMarketingPR @Colin_Hung T1: Absolutely. Conferences can serve as lead gen platforms & unique opportunities to i…
Colin Hung @colin_hung
RT @KNBComm: A1. This is a very good point. High-quality, relevant people! #HITMC https://t.co/IF2ah1YkQJ
Monica Stout @mi_turnaround
@techguy @aneisinger @Colin_Hung I stayed there about a year after Katrina. That was an interesting conference! #HITMC
Scandic Health @scandichealth
Hello #HITMC Anne Taylor in Virginia refreshed from my trip to Italy and ready to chat . https://t.co/meFoFrRYth
KNB Communications @knbcomm
A1. Yes! Recently wrote a blog that even in a social media age, f2f networking is so important! #HITMC https://t.co/ol8BHnum60 https://t.co/3ZZPNZJJPu
Lea Chatham @leachatham
It's Lea checking in from MT. Best summer memory may still be to come :) #HITMC
Colin Hung @colin_hung
RT @sarahbennight: T1: I think it totally depends on what your business goals are, the show, the audience and budget #hitmc
Christina Noel @christina_noel
A1: I think #healthIT conferences are always a great opp to network with #HCSM thought leaders! #hitmc
Ashleigh Eisinger @aneisinger
@techguy @Colin_Hung I Know!! NOLA is tough for us #celiac folk but I'm really excited! #HITmc
Lea Chatham @leachatham
RT @HITMarketingPR: T1. Do you think healthcare conferences still hold value as a marketing investment? @colin_hung #HITMC
Erin Russ @erindruss
@Colin_Hung @HITMarketingPR Completely agree--definitely a softer ROI. Lot of times, I hear clients saying they are more likely to be noticed NOT being there. #HITMC
John Lynn @techguy
Unlimited if you're a good networker at a great event. #HITMC https://t.co/1v4GMIa4wi
Lea Chatham @leachatham
RT @tjustincampbell: T1: #HealthIT conferences allow to meet clients F2F, live demonstrations, and dedicated attention from attendees #HIT
janae sharp @coherencemed
T1- some healthcare conferences are echo chambers - they are useful but need a plan #HITMC
Amy Landry @amyinmaine
T1: Yes. It's a good opportunity to meet new people, but also enhance relationships with current clients. #HITMC https://t.co/OXPLxijyhM
John Lynn @techguy
RT @MI_turnaround: T1: Absolutely. 1 place to meet clients/decision makers/partners. The cost to travel to each of those is usually more $…
Liz Carroll @liz_carroll24
Me too! @Christina_Noel @PaulBerthiaume https://t.co/HjlrmO58ps
Linda Stotsky @emranswers
Hi #HITMC One of my favorite summer memories? Keeping up with this guy..... https://t.co/iLXtUmEXHS
KNB Communications @knbcomm
T1 Absolutely. When we offer trade show marketing support for a client, there are months of lead in (plus during - and after). #HITMC https://t.co/2AlAfTMzV0
Ryan Lilly @ryelilly
@erindruss IMHO you have to be honest. From a PR perspective shows aren't what they were a decade ago - just be realistic about it #HITMC
Jon McBride @jamcbride
RT @KNBComm: A1. This is a very good point. High-quality, relevant people! #HITMC https://t.co/IF2ah1YkQJ
Justin Everette @justineverette
@SLewisTweets @Colin_Hung T1: Challenge for us is grabbing that footage without having to send a ton of marketing staff. #HITMC
Lea Chatham @leachatham
A1 As long as you can bring some real value to those you are able to connect with yes. Not enough to just be there anymore #HITMC
John Lynn @techguy
Good point. I think a lot of people underestimate the value of current client relationships as they focus on LEADS!! #HITMC https://t.co/6rVSIIf3FH
Shelby Lewis @slewistweets
@Colin_Hung @MI7corp @HITMarketingPR THIS. It feels like we prepare year-round. Always worth it in the end. #HITMC
Paul Berthiaume @paulberthiaume
A2. We are seeing Attendee-only paying more dividends than Exhibit Hall. #HITMC #HITMC
Scandic Health @scandichealth
Exhibitor or attend and network ??? #HITMC
Amelia @rn_solutions
#HealthIT Relationship building curious? Join the #HITMC conversation. #ContentMarketing #ContentStrategy https://t.co/IPuKrZML4N
Amelia @rn_solutions
RT @tjustincampbell: T1: Most conferences also have educational sessions and panels to facilitate discussion and advancement of #HealthIT #…
Amy Landry @amyinmaine
And large ones like HIMSS are impossible to get your message across unless very targeted. #HITMC https://t.co/KzDXGsu0tf
Sara von Remus @saratheremus
RT @AmyinMaine: T1: Yes. It's a good opportunity to meet new people, but also enhance relationships with current clients. #HITMC https://t.…
Linda Stotsky @emranswers
T1: Do you think healthcare conferences still hold value as a marketing investment? #hitmc
Amy Landry @amyinmaine
RT @RyeLilly: @erindruss IMHO you have to be honest. From a PR perspective shows aren't what they were a decade ago - just be realistic abo…
KNB Communications @knbcomm
T1 Great point! Many industry media are looking for great stories from the show - have one ready for them! #HITMC https://t.co/IhtcQDtTaY
John Lynn @techguy
RT @burtrosen: T1: great for building existing client relationships too. the events around the show seem to be more valuable than the show…
Tina Shakour @tinashakour
@KNBComm I think in some ways it is even more important. People need to disconnect from the internet and connect IRL. :) #hitmc
Brian Mack @bfmack
T2: We've taken a more strategic "tiered" & goal driven approach to events, categorized by Presentation, Exhibition, or Attendance #HITMC
Colin Hung @colin_hung
Interesting comment. I've found the same. Regional confs are really intimate thus great for forging new relationships. #HITMC https://t.co/DysbwmAsrX
Sarah Bennight @sarahbennight
Smaller focused shows and UGs where you know your people are provide huge benefits. But starting to ? large venues ie HIMSS etc #hitmc
Monica Stout @mi_turnaround
@BFMack But I had to go all the way to Vegas to find a similarly employed, liked-minded individual from Grand Rapids! Ha! #HITMC
Justin Everette @justineverette
@erindruss @Colin_Hung @HITMarketingPR Can't tell you how many times we justify our attendance as "well, we kinda HAVE to be there." #HITMC
Jana Langhorne @janatastic1
A1: For me, conferences continue to be great for PR, lead gen & discovering new opps for current/previous customers. #HITMC
MI7 @mi7corp
RT @SLewisTweets: @Colin_Hung @MI7corp @HITMarketingPR THIS. It feels like we prepare year-round. Always worth it in the end. #HITMC
Justin Campbell @tjustincampbell
RT @sarahbennight: Smaller focused shows and UGs where you know your people are provide huge benefits. But starting to ? large venues ie HI…
John Lynn @techguy
Interesting idea. So, the exposure you get is better than the face to face? #HITMC https://t.co/3oKEqIl5Vp
Amelia @rn_solutions
@AmyinMaine @HelloAxiom88 @HelpMeWithHIPAA @Estrellajrios we would love your thoughts. How has HIMSS worked out? #HITMC
Linda Stotsky @emranswers
A1: You have to understand the purpose of trade shows, set realistic expectations. No deals are penned at the booth. #relationships #hitmc
KNB Communications @knbcomm
This is a great point that there are different goals for a small show vs. a big show. #HITMC https://t.co/FeXLoFgCGo
Lea Chatham @leachatham
RT @WyattAvison: @HITMarketingPR @Colin_Hung T1. Definitely, the power of face-to-face interactions & first impressions can’t be overlooked…
Ashleigh Eisinger @aneisinger
@burtrosen @techguy @Colin_Hung I'm 100% for it! We need a #GF tour of #NOLA #HITmc
HIT Marketing and PR @hitmarketingpr
T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested? @colin_hung #HITMC
HIT Conference Guy @hitconfguy
<cough> #HIMSS12, #HIMSS13, #HIMSS14, #HIMSS15, etc. <cough> <cough> #HITMC https://t.co/mHGWRHnFR6
Solutionreach @solutionreach
T1: Agreed. Both for the attendees and for those planning. Being aware of emerging topics & issues to discuss...etc. #hitmc https://t.co/NuO21oJLf2
John Lynn @techguy
RT @erindruss: @Colin_Hung @HITMarketingPR Completely agree--definitely a softer ROI. Lot of times, I hear clients saying they are…
Colin Hung @colin_hung
@sarahbennight T1 It takes time to build up a presence - longer for the big shows. So small may be the way to go at first #HITMC
EMR, EHR and HIT @ehrandhit
T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested? @colin_hung #HITMC
Lea Chatham @leachatham
RT @Liz_Carroll24: @HITMarketingPR @Colin_Hung A1. Definitely. The networking, learning, engaging with the media, etc. Also key levera…
Sarah Bennight @sarahbennight
From a strategy POV, conferences are essential (even if virtual). If UR not taking time to learn in #HealthIT you are irrelevant #hitmc
Lisa Davis Budzinski @lisadbudzinski
RT @Colin_Hung: Join us in 30min as we talk about Healthcare Tradeshow Marketing & PR on #HITMC tweetchat. https://t.co/TLT6MT1kSt…
janae sharp @coherencemed
RT @solutionreach: T1: Agreed. Both for the attendees and for those planning. Being aware of emerging topics & issues to discuss...etc…
Amy Landry @amyinmaine
No kidding. Reporters there are already booked and many publication ownership dictates who they interview. Not all, but many. #HITMC https://t.co/vDftBvqCdK
Brian Eastwood @brian_eastwood
@HITMarketingPR @Colin_Hung A1 We look at it as bringing in more sales revenue than it costs to get us down there. #HITMC
Colin Hung @colin_hung
@justineverette @erindruss @HITMarketingPR T1 It shouldn't have to be this way...BUT sometimes you have to demonstrate that all your competitors are there to justify it #HITMC
John Lynn @techguy
@aneisinger @Colin_Hung We'll find something for you. #HITMC
Don Lee @dflee30
T1: I've found them valuable as an exhibitor & attendee, but much prefer the latter. It was way more productive out of the booth #hitmc
Colin Hung @colin_hung
RT @AmyinMaine: No kidding. Reporters there are already booked and many publication ownership dictates who they interview. Not all,…
Lea Chatham @leachatham
RT @KNBComm: A1. Yes! Recently wrote a blog that even in a social media age, f2f networking is so important! #HITMC
KNB Communications @knbcomm
Good point that it is hard to be heard above the noise, especially for players without prior experience. #HITMC https://t.co/tkt6zLOsro
Amelia @rn_solutions
@techguy @AmyinMaine Is it exposure or more so warming the relationship before the conference? #HITMC
dotHealth @dot_health
@HITMarketingPR @Colin_Hung Where else would u get to karaoke in-person w/ ur colleagues? #HITMC Yes very valuable ROI esp pre-launch to get facetime w/ early partners!
Colin Hung @colin_hung
RT @ehrandhit: T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested? @colin_hung #HITMC
Linda Stotsky @emranswers
@Colin_Hung @sarahbennight You must first build relationships- and trade shows are perfect for that #HITMC
HIT Conference Guy @hitconfguy
T1: Isn’t it typically “Attendee + Exhibits” or “Exhibit Only?” Regardless, for #hcmktg I think Exhibit Hall gives most value #HITmc #hcmktg
Colin Hung @colin_hung
RT @EMRAnswers: @Colin_Hung @sarahbennight You must first build relationships- and trade shows are perfect for that #HITMC
janae sharp @coherencemed
@HITMarketingPR @Colin_Hung Press. Always #HITMC - jk you get mobbed. T2
Aria Marketing @ariamarketing
@HITMarketingPR @Colin_Hung T2:Depends on goal. Attending w/o exhibiting-great for PR purposes(meet press).Sales goals-formal onstage/booth presence is effective #HITMC
Linda Stotsky @emranswers
RT @HITMarketingPR: T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested? @colin_hung #HITMC
HIT Marketing and PR @hitmarketingpr
RT @RyeLilly: @erindruss IMHO you have to be honest. From a PR perspective shows aren't what they were a decade ago - just be realistic abo…
Gary Rubin @gary_rubin
Agree on this completely. We must remember the value of face-to-face interaction. #hitmc https://t.co/94m0K6LoUS
HIT Marketing and PR @hitmarketingpr
RT @KNBComm: T1 Absolutely. When we offer trade show marketing support for a client, there are months of lead in (plus during -…
Brian Mack @bfmack
WORD! There are several of those too! Not necessarily ROI-driven. Rather, we would be conspicuous if we chose NOT to attend. #HITMC https://t.co/WPsQjr94Q5
Amy Landry @amyinmaine
Heard from my clients it's a "have to".A good place to meet people, but not much else. Sure not the case across the board. #HITMC https://t.co/jnD38z8140
burtrosen @burtrosen
T1: confs are great for connecting people. twitterverse is amazing but nothing like talking to someone F2F. made lots of friends TY #HITmc
HIT Marketing and PR @hitmarketingpr
RT @MI_turnaround: T1: Absolutely. 1 place to meet clients/decision makers/partners. The cost to travel to each of those is usually more $…
HIT Marketing and PR @hitmarketingpr
RT @CoherenceMed: T1- some healthcare conferences are echo chambers - they are useful but need a plan #HITMC
Tina Shakour @tinashakour
RT @Gary_Rubin: Agree on this completely. We must remember the value of face-to-face interaction. #hitmc https://t.co/94m0K6LoUS
HIT Marketing and PR @hitmarketingpr
RT @techguy: Unlimited if you're a good networker at a great event. #HITMC https://t.co/1v4GMIa4wi
Ashleigh Eisinger @aneisinger
A2: Depends on the show and the goal. Some of the HUGE, more costly shows can be done better/more economically going as an attendee #hitmc
Maggie McGlade, CMP @marrgey
@RyeLilly @erindruss Ryan - Why do you think things have changed? We totally agree - Where else should we be seen from a PR perspective? #HITMC
Colin Hung @colin_hung
T2 Interesting. Do you find that press more receptive when you approach with non-exhibitor badge? #HITMC
Amelia @rn_solutions
@KNBComm Depends on if you have access to the conference newsletter- email list. There is a LOT you can do to warm relationships, -pre con. #HITMC
Steve Sisko @shimcode
Don't you mean this for #HITMC Topic 2? T2? https://t.co/2JQXMTPCgy
Liz Carroll @liz_carroll24
@HITMarketingPR @Colin_Hung A2. Attendee only -- adds more value with speaking/thought leadership opportunities that come from those events. #hitmc
burtrosen @burtrosen
@aneisinger @techguy @Colin_Hung and might as well make it #DF and #SugarFree for me as well! will make for interesting cocktails #HITmc
John Lynn @techguy
RT @aneisinger: So important to remember! ONE good relationship can give you TONS more value than a hundred leads. #HITmc https://t.co/4ymw…
Maggie McGlade, CMP @marrgey
It is hard to get our ROI from attending, so we exhibit but is it worth it in the end? We are still determining that after each show. https://t.co/BeqBh53mYg
Linda Stotsky @emranswers
@HITMarketingPR @Colin_Hung T2: Exhibit hall, unless you've waited for the last booth available in the newbie section- then attendee #hitmc
kent @kent_pal2
If you chat on the theme " #hitmc " Free chat channel https://t.co/1rdXfRtC5D
KNB Communications @knbcomm
Our 2 cents - not sure if it is better, but your digital reach is much farther, plus can be more targeted. The trick is balance. #HITMC https://t.co/gNaImnQIbY
Shelby Lewis @slewistweets
@HITMarketingPR @Colin_Hung A2: Me entering the exhibit hall for first time at HIMSS. #HITMC https://t.co/SpAlXa1pl6
Solutionreach @solutionreach
RT @LeaChatham: A1 As long as you can bring some real value to those you are able to connect with yes. Not enough to just be there anymore…
Colin Hung @colin_hung
@aneisinger T2 Agree with you. I prefer to attend a conf 1st to see if it's worth being an exhibitor. Really helps you understand the conf #HITMC
Brian Mack @bfmack
@MI_turnaround SERIOUSLY! THAT is HILARIOUS! #HITMC https://t.co/i0LPnW1GYV
janae sharp @coherencemed
@dot_health @HITMarketingPR @Colin_Hung Shout out to my girl @stacygoebel for owning karaoke #HITmc https://t.co/3hcp83IDSQ
Lea Chatham @leachatham
RT @Colin_Hung: @justineverette T1 Love it! Tradeshows a perfect place to get quotes and testimonials from clients. Esp if you are…
Sarah Bennight @sarahbennight
Yes, but again if you can make connections and have the time. Smaller shows help me more with this. #HITMC https://t.co/1s91yWWeaF
John Lynn @techguy
Explain what you mean. That it's better to just attend than exhibit? #HITMC https://t.co/7ULVBtBFgh
Justin Campbell @tjustincampbell
T2: Depends on the goal. Awareness at large general conference - exhibit; Networking & meeting scheduling at topic specific - attend. #HITMC
Monica Stout @mi_turnaround
Back tracking to intros. I know #HITMC was in April, but Las Vegas felt like summer to me, so that's my best summer memory to date!
Erin Russ @erindruss
@AriaMarketing @HITMarketingPR @Colin_Hung T2: Agree. You have to weigh your goals with your budget and the potential ROI of the particular show. #HITMC
John Lynn @techguy
RT @sarahbennight: T1: I think it totally depends on what your business goals are, the show, the audience and budget #hitmc
Maggie McGlade, CMP @marrgey
How friendly are you and do you have a previous connection?! #HITMC https://t.co/JR0guN8tlL
Steve Sisko @shimcode
T1: It seems to me that attending a multi-day conference like #HIMSS17, #AHIPInstitute, #MGMA17 is a $5-8k investment PER ATTENDEE. #HITmc
Amelia @rn_solutions
RT @Colin_Hung: T2 Interesting. Do you find that press more receptive when you approach with non-exhibitor badge? #HITMC
Lea Chatham @leachatham
RT @tinashakour: @KNBComm I think in some ways it is even more important. People need to disconnect from the internet and connect IRL. :) #…
Justin Everette @justineverette
T2: I think it depends on who's working the show. Some are more comfortable in a booth; others less inhibited to work the floor. #HITMC
Linda Stotsky @emranswers
RT @KNBComm: Our 2 cents - not sure if it is better, but your digital reach is much farther, plus can be more targeted. The tric…
Colin Hung @colin_hung
@SLewisTweets @HITMarketingPR T2 It's a bit overwhelming yet amazing at the same time. I was the same when I first stepped through that door :) #HITMC
Amy Landry @amyinmaine
@RN_Solutions @techguy Yes. Gives you a reason to market yourselves a lot vs. out of the blue. Hard to find the buyers at HIMSS face to face. #HITMC
Ashleigh Eisinger @aneisinger
@techguy @Colin_Hung I have no doubts, John. Also, I know that #crawfish are #GF so I'll be okay #HITmc https://t.co/Wf7OXUDFSO
Monica Stout @mi_turnaround
T2: Depends on what you’re trying to accomplish! #HITMC
Linda Stotsky @emranswers
RT @RN_Solutions: @KNBComm Depends on if you have access to the conference newsletter- email list. There is a LOT you can do to warm…
Lea Chatham @leachatham
RT @HITMarketingPR: T2. Exhibit Hall? or Attendee only? Which offers the better return for each dollar invested? @colin_hung #HITMC
John Lynn @techguy
@scandichealth Where in Italy? #ItalyAddict #HITMC
Erin Russ @erindruss
RT @tjustincampbell: T2: Depends on the goal. Awareness at large general conference - exhibit; Networking & meeting scheduling at topic spe…
burtrosen @burtrosen
@Marrgey @RyeLilly @erindruss im beginning to think that #PR and #press are not worth the effort in #healthcare. we are seeing way more organic success from #SoMe #HITmc
Linda Stotsky @emranswers
RT @MI_turnaround: T2: Depends on what you’re trying to accomplish! #HITMC
Ashleigh Eisinger @aneisinger
@dflee30 Being an attendee only definitely gives you more freedom. Also, you can actually get into sessions! Crazy idea :D #HITmc
Ryan Lilly @ryelilly
@Marrgey @erindruss Shows still have value, but if you are looking for media attention, you might consider hosting your own #ThoughtLeadership event #HITMC
Monica Stout @mi_turnaround
T2: Exhibits get you in front of lots of people quickly. Attendee-only conf can focus on learning/networking/deeper connections. #HITMC
Colin Hung @colin_hung
@MI_turnaround T2 Agree. For example, if goal = partnerships then being an attendee to walk the show floor is effective & economic #HITMC
Sarah Bennight @sarahbennight
Attendee, so I can see what the HealthIT world has been up to, meet with others, participate in chats and interesting sessions #hitmc
Don Lee @dflee30
T2: If you're established I would guess there's a lot of value in "presence" on the floor. (1/2) #hitmc
KNB Communications @knbcomm
Fantastic point here - all actions taken at a show should map to a goal. It is easy to be pulled in too many directions. #HITMC https://t.co/wmmYI9AeKH
John Lynn @techguy
@justineverette @SLewisTweets @Colin_Hung A local professional video team can often capture it for you and it's quite cheap. #HITMC
Ashleigh Eisinger @aneisinger
@burtrosen @techguy @Colin_Hung And I don't drink 😂😂😂 this will certainly be an experiment #HITmc
janae sharp @coherencemed
RT @dflee30: T2: If you're established I would guess there's a lot of value in "presence" on the floor. (1/2) #hitmc
Amelia @rn_solutions
T2 Not all conferences are equal. Having a conference vetting process is super helpful. What makes sense for this years objectives? #HITMC https://t.co/Adh1kSsDms
Colin Hung @colin_hung
@aneisinger @dflee30 T2 Actually learn something new at a conference? What a concept! JK Agree though, attendee = more freedom to just soak it in #HITMC
burtrosen @burtrosen
@sarahbennight yes, and meetups around the shows are way better than the shows themselves. #HITmc
Amy Landry @amyinmaine
RT @burtrosen: @Marrgey @RyeLilly @erindruss im beginning to think that #PR and #press are not worth the effort in #healthcare. we…
Brian Mack @bfmack
@Colin_Hung T2: I don't know if I have noticed a difference... We don't exhibit at HIMSS for instance, but I ALWAYS seek out the various media #HITMC
Don Lee @dflee30
T2: If startup, then I don't recommend sitting there and waiting for people to find you. Setup meetings. Chase people down. 2/2 #hitmc
John Lynn @techguy
@tinashakour @KNBComm I like to use the internet to facilitate more meaningful real life connections. #HITMC
Monica Stout @mi_turnaround
@Colin_Hung Whereas if you're trying to bolster some brand recognition, having an exhibit is important. #HITMC
Shelby Lewis @slewistweets
RT @MI_turnaround: T2: Exhibits get you in front of lots of people quickly. Attendee-only conf can focus on learning/networking/deeper conn…
Maggie McGlade, CMP @marrgey
@RyeLilly @erindruss Interesting, sounds expensive!! $$ #HITMC
Colin Hung @colin_hung
@sarahbennight T2 Plus not have people run away when they see the exhibitor badge coming at them in a session :) #HITMC
Paul Berthiaume @paulberthiaume
People aren't stopping by "big booth" -- kind of de passe for customers of a large vendor We're better off just taking them to dinner #HITMC https://t.co/W6QB9FRgHT
Sarah Bennight @sarahbennight
@techguy @justineverette @SLewisTweets @Colin_Hung Great tip @techguy ...I'm actually working on this one now :) #HITMC
Solutionreach @solutionreach
RT @techguy: @tinashakour @KNBComm I like to use the internet to facilitate more meaningful real life connections. #HITMC
Linda Stotsky @emranswers
The time invested before a conference makes all the difference AT a conference- do your homework 2 C ROI - ( it's not email blasts!) #hitmc
Colin Hung @colin_hung
@dflee30 T2 I think it's a necessity esp if you have a lot of clients attending a conf. It'd set off alarm bells if you didn't have a booth #HITMC
Steve Sisko @shimcode
@ehrandhit @Colin_Hung T2: Is this question from viewpoint of a vendor or the conference attendee? #HITMC
Don Lee @dflee30
@Colin_Hung @sarahbennight Right! People more likely to talk with you if you're "one of them". #hitmc
Sarah Bennight @sarahbennight
@Colin_Hung Yes!!!!! #HITMC #noboothuniform
Ashleigh Eisinger @aneisinger
@CoherenceMed @techguy @Colin_Hung You don't eat the legs, girl. Unless you get a mini lobster! This is one I got in Houston years back: I miss him #hitmc https://t.co/7w4BkqhqYh
KNB Communications @knbcomm
Yes! Previous connections / relationships are key. Whether its aligning yourself with a pro or building those yourself in advance. #HITMC https://t.co/OLDF9TWhF5
John Lynn @techguy
There's definitely a bit of a herd mentality. #HITMC https://t.co/rT1QxoNRSO
Amelia @rn_solutions
Does your team have Attendee goals? #healthIT #HealthITChicks #HITMC https://t.co/Axq4acYQ5p
Amy Landry @amyinmaine
T2: We had someone from one of my clients with an attendee badge and she got way more ATTN than me when approaching other exhibitors. #HITMC
Colin Hung @colin_hung
@ShimCode @ehrandhit T2 It was from the point of view of a vendor. Is it better to go as an exhibitor or just as an attendee? #HITMC
kent @kent_pal2
Let's chat with the theme of #hitmc Chat channel [free] https://t.co/1rdXfRtC5D
Sarah Bennight @sarahbennight
@dflee30 @Colin_Hung Well it frees up my time to really talk about meaningful things, not just snap a badge and write a few notes. #hitmc
janae sharp @coherencemed
@aneisinger @techguy @Colin_Hung I just- can't. - I can't really do lobster either. #hitmc
Tina Shakour @tinashakour
@techguy @KNBComm Yes! The two go hand in hand - if done correctly. #hitmc It was so much fun to meet you IRL in Vegas!
Michelle McCoy @nxtlvlbranding
RT @EMRAnswers: The time invested before a conference makes all the difference AT a conference- do your homework 2 C ROI - ( it's not email…
John Lynn @techguy
We're all about bringing the #HITMC community together in unique and memorable ways. https://t.co/JNPHw5ympY
Colin Hung @colin_hung
RT @AmyinMaine: T2: We had someone from one of my clients with an attendee badge and she got way more ATTN than me when approaching other e…
Ashleigh Eisinger @aneisinger
ALL THE YES here. ALL OF IT! Even if you're not a startup, SET MEETINGS BEFORE THE SHOW! Plan ahead! #HITmc https://t.co/4qHBbJccFG
Jess Clifton @jslentzclifton
Jess dialing in late for this month's #HITMC chat! Hello from Northern Michigan, all!
dotHealth @dot_health
What other #hcldr are multi-tasking now while participating in the #HITMC chat & listening to @chrissyfarr + @bobjherman on @BizRadio111?
Colin Hung @colin_hung
RT @sarahbennight: @dflee30 @Colin_Hung Well it frees up my time to really talk about meaningful things, not just snap a badge and write a…
Christina Farr @chrissyfarr
RT @dot_health: What other #hcldr are multi-tasking now while participating in the #HITMC chat & listening to @chrissyfarr + @bobjherman on…
Justin Everette @justineverette
@solutionreach That sprinkler system appears to be broken. ;) #HITMC
Steve Sisko @shimcode
@Colin_Hung @dflee30 IDK, as a client, some of these over the top vendor booths & car giveaways would give me pause. Someone’s paying for all that. #HITMC
KNB Communications @knbcomm
Great point, @MI_turnaround - agreed. Exhibiting also helps build a brand image / reputation! #HITMC https://t.co/jl4CSjm2v0
Wyatt Avison @wyattavison
T2 - For huge shows, attendee only offers opp to observe important industry trends w/out the unnecessary investment of exhibiting #HITMC
Sarah Bennight @sarahbennight
@Colin_Hung @dflee30 Yes, but then booth staff is critical. Should be highly knowledgeable of industry, issues, and what you offer #hitmc
Tina Shakour @tinashakour
@RN_Solutions Yes. We expect blogs, social media activity, and a "de-brief" of what new things were learned! #hitmc
Colin Hung @colin_hung
@dflee30 @sarahbennight T2 It's a sad truth that exhibitor badges are a turn-off for many attendees. They have their guard up when they see it. #HITMC
John Lynn @techguy
@AmyinMaine @RN_Solutions Great insight. No doubt the work you put in before and after the conference is just as important as the work at the conference. #HITMC
Amy Landry @amyinmaine
T2: I want to go as press someday. How do I make that happen? Bet they get all the attention. #wannabeblogger #HITMC
Linda Stotsky @emranswers
As with anything worthwhile, its important to align objectives. I find most HC vendors think HIMSS is a place to pen deals- wrong! #HITMC
Ashleigh Eisinger @aneisinger
@CoherenceMed @techguy @Colin_Hung It's okay -- I will gladly take that burden ! You can have all my beignets! 💜💜 #hitmc
Ryan Lilly @ryelilly
@CoherenceMed @Marrgey @erindruss Could be as simple as a round table with partners, customers, analyst and press in a media hub. Cost effective influencer relations #HITMC
MI7 @mi7corp
RT @KNBComm: A1. This is a very good point. High-quality, relevant people! #HITMC https://t.co/IF2ah1YkQJ
Amelia @rn_solutions
Fail to plan, plan to fail...what makes a good conference? We are talking conference goals! #HITMC #marketingtips #marketingagency https://t.co/HvxVq7AefK
Monica Stout @mi_turnaround
@AmyinMaine We did this once, too. They really want to chat when you're not an exhibitor. I think you're viewed as "the competition." #HITMC
John Lynn @techguy
@NxtLvlBranding @aneisinger @Colin_Hung It will be educational and fun. #HITMC Registration should open next week!
Colin Hung @colin_hung
@tinashakour @aneisinger @dflee30 T2 Great point. If goal = competitive intel or market research then attendee is the way to go #HITMC
HIT Marketing and PR @hitmarketingpr
T3. What tactics have you used to increase the value of attending/exhibiting at healthcare conferences? @colin_hung #HITMC
EMR, EHR and HIT @ehrandhit
T3. What tactics have you used to increase the value of attending/exhibiting at healthcare conferences? @colin_hung #HITMC
KNB Communications @knbcomm
T2 Great point here, knowledge of industry trends are a great marketing tool in themselves. #HITMC https://t.co/GDP13gLMkF
Justin Campbell @tjustincampbell
T3: Reach out to attendees in advance to schedule meetings or generate conversation starters; Use #HIMSSAnalytics Logic to segment #HITMC
HIT Conference Guy @hitconfguy
T3: Need to start participation long before the conference starts – and continue afterwards. Few people do that, IMO. #HITmc
Don Lee @dflee30
@ShimCode @Colin_Hung That's the first thing I thought my first time on HIMSS floor... "well there's some of that $3.5 Trillion we spend on HC each year" #HITMC
Paul Berthiaume @paulberthiaume
That would be awesome! See how "the other half" lives! #HITMC https://t.co/duMOFXLWtK
John Lynn @techguy
Very interesting "Big Booth" perspective that I hadn't considered. Easy to get overwhelmed by the big booth #HITMC https://t.co/4HNbrY4L4x
Justin Campbell @tjustincampbell
T3: Launch landing page to schedule a meeting/demo and promote via outbound email campaign #HITMC
KNB Communications @knbcomm
True! How do we as a community feel about influencer marketing at shows as a way around this? #HITMC https://t.co/5wO382qjVq
Maggie McGlade, CMP @marrgey
@tinashakour @RN_Solutions Interesting, you can get your sales people to sit down and give you that info?! How?! #HITMC
Colin Hung @colin_hung
RT @ehrandhit: T3. What tactics have you used to increase the value of attending/exhibiting at healthcare conferences? @colin_hung #HITMC
Ryan Lilly @ryelilly
Exhibit if you have the $ and a reason - get customer perspective on reason - otherwise a lot can be accomplished by just attending #HITMC
HIT Conference Guy @hitconfguy
T3: Here’s a few questions I came up with for organizers of #healthcare conferences to increase value https://t.co/ZHPo7p5CTb #HITmc #hcmktg
Sarah Bennight @sarahbennight
@Colin_Hung @dflee30 Maybe shows should/could recognize this and do something so only a badge scan can determine exhibitor or attendee? #HITMC
KNB Communications @knbcomm
THIS! #HITMC https://t.co/jdcqkEYpRA
Jess Clifton @jslentzclifton
T2 Exhibit Hall if you're looking for B2B partners. Attendee = great value for digging into sessions, setting up press opps #HITMC https://t.co/3FHJ96GD8V
Colin Hung @colin_hung
@tjustincampbell T3 That's interesting. Tried it a long time ago with low return. What was your secret to making it work Justin? #HITMC
Jennifer Lannon @healthtechjen
@HITMarketingPR @Colin_Hung Two words: great swag. #hitmc
MI7 @mi7corp
A3 Schedule meetings in advance w/ key people. Use Groupme or other group apps to communicate w/ team and other contacts during show. #hitmc
Ashleigh Eisinger @aneisinger
@RN_Solutions Absolutely! Setting meetings with existing clients/partners, seminars, and hunting down that dude you've been calling for weeks! #HITmc
Justin Campbell @tjustincampbell
T3: Offer deep-dive session on piece of thought leadership - complimentary copy of not yet released whitepaper or ebook #HITMC
Amelia @rn_solutions
@techguy @AmyinMaine Make a list pre-con of who to start to engage with, sign up for their newsletters, hit reply for a quick chat. Cold Intros are 2006 #HITMC https://t.co/hr7tBDo1I0
Brian Mack @bfmack
T3: IMHO there's no replacement for intentionality. Pre-schedule as much as possible. Get biz cards and jot notes, FOLLOW-UP after! #HITMC
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung T3 - Get involved and establish relationships with conference staff and management! #HITMC
Shelby Lewis @slewistweets
RT @dflee30: @ShimCode @Colin_Hung That's the first thing I thought my first time on HIMSS floor... "well there's some of that $…
Justin Campbell @tjustincampbell
RT @HITConfGuy: Some questions for #healthcare conference organizers & #marketing people to consider. #hcmktg #HITmc #HITsm https://t.co/R…
Brian Eastwood @brian_eastwood
RT @HITConfGuy: T3: Here’s a few questions I came up with for organizers of #healthcare conferences to increase value https://t.co/ZHPo7p5C…
kent @kent_pal2
If you talk about " #hitmc " Anonymous chat channel (free) https://t.co/1rdXfRtC5D
HIT Marketing and PR @hitmarketingpr
RT @Colin_Hung: @SLewisTweets @HITMarketingPR T2 It's a bit overwhelming yet amazing at the same time. I was the same when I first…
Paul Berthiaume @paulberthiaume
Both! can't see doing one w/o the other #HITMC https://t.co/Yo3VtwidOQ
Sarah Bennight @sarahbennight
@Colin_Hung @dflee30 Because honestly, I have a lot more to offer, even as an exhibitor than a few brochures. Let me just step out of my booth for a mo....#hitmc
Colin Hung @colin_hung
@KNBComm T2 I think that's the alternative/way to combat it. Establish yourself & your org as someone who adds value. #HITMC
Linda Stotsky @emranswers
RT @ehrandhit: T3. What tactics have you used to increase the value of attending/exhibiting at healthcare conferences? @colin_hung #HITMC
Ryan Lilly @ryelilly
RT @dflee30: @ShimCode @Colin_Hung That's the first thing I thought my first time on HIMSS floor... "well there's some of that $…
HIT Conference Guy @hitconfguy
T3: The ‘pre-conference’ events have become pretty popular in recent years. Leverage location is a good idea - make most of travel $ #HITMC
WhartonBusinessRadio @bizradio111
RT @dot_health: What other #hcldr are multi-tasking now while participating in the #HITMC chat & listening to @chrissyfarr + @bobjherman on…
John Lynn @techguy
What objectives should a company use to vet a conference? #HITMC https://t.co/5WfOjmbIfH
Tina Shakour @tinashakour
@Marrgey @RN_Solutions It's more the product and / or marketing people who will do this, not as much sales. :) #hitmc
Justin Campbell @tjustincampbell
@Colin_Hung T3 Tie a give-away to the landing page. Personalize the email to come from subject-matter experts. Make SMEs available for discussion #HITMC
Lea Chatham @leachatham
RT @Colin_Hung: @sarahbennight T1 It takes time to build up a presence - longer for the big shows. So small may be the way to go at first #…
Colin Hung @colin_hung
@CoherenceMed @Marrgey @tinashakour @RN_Solutions Yes. Food incentives & token monetary "bounties" help to encourage sales to focus on conf goals #HITMC
Brian Eastwood @brian_eastwood
RT @tjustincampbell: T3: Offer deep-dive session on piece of thought leadership - complimentary copy of not yet released whitepaper or eboo…
Jess Clifton @jslentzclifton
T3 Social meet-ups, events around shows definitely help. Great opp to meet w/ prospects/clients in the region, even if not attending #HITMC https://t.co/VkiNag9YD1
Shelby Lewis @slewistweets
@HITMarketingPR @Colin_Hung A3: We've started pre-planning better. Reaching out prior and incentivizing. Always important to grab the attention of the consumer. #HITMC
Justin Everette @justineverette
T3: I've had success gathering attendee info pre-show via email and offering a free analysis they can pick up in the booth. #HITMC
Rebecca Cooper @the_rcooper
Agree with the recognition factor—keep getting those touches, familiarity breeds confidence and receptivity #HITMC https://t.co/cwbzpUAFkI
Jana Langhorne @janatastic1
T3: plan, plan, plan, and book as many onsite/booth meetings as possible prior to the show. Shows are too busy to not. #HITMC
Justin Campbell @tjustincampbell
RT @HITConfGuy: T3: The ‘pre-conference’ events have become pretty popular in recent years. Leverage location is a good idea - make most of…
Maggie McGlade, CMP @marrgey
@HITMarketingPR @Colin_Hung In Booth Demos, Speaker Presentations, Pre-Social Media Promo, Pre-Show Mailings, Specific Collateral in booth to increase ROI value #HITMC
Brian Mack @bfmack
@WyattAvison @HITMarketingPR @Colin_Hung This really is a GREAT thought! #HITMC
Ashleigh Eisinger @aneisinger
@HITMarketingPR @Colin_Hung A3: setting meetings beforehand, scoping PR/social ops, And seeing where we can get our name/people into a desired space #HITmc
Aria Marketing @ariamarketing
@HITMarketingPR @Colin_Hung T3: Executing an integrated marketing plan (media relations, social media AND targeted promotions) is best to stand apart! #HITMC
Liz Carroll @liz_carroll24
@HITMarketingPR @Colin_Hung Showcase the value of PR/visibility you get from the media. How many interviews secured, coverage from event, etc #hitmc
Amelia @rn_solutions
@Colin_Hung @tjustincampbell Getting personal emails, making a look a like and running FB Ads there is not that hard. Did you use Ads with this Justin? #HITMC
Jessica Wolter @jwolter61489
Jess @Mattercomm chiming in late! T2: Def depends on client goals. Exhibiting works best if they have something new to show/discuss #HITMC
Don Lee @dflee30
T3: Identify people you'd like to meet ahead of time and set meetings. Make sure you explain why it's worth their time. Be specific. #hitmc
Colin Hung @colin_hung
@WyattAvison @HITMarketingPR T3 That's a fantastic point. I can't tell you how much I learned talking to conf organizers - Ex: helps for booth picking next year #HITMC
Monica Stout @mi_turnaround
T3: Set as many mtgs as possible BEFORE the show based on mtg type/importance ... driven by our priorities. #HITMC
burtrosen @burtrosen
doesn't your prod or svc determine value of confs? we are high ticket with small market so confs for us build existing relationships #HITmc
John Lynn @techguy
Particularly true if you're looking for investment, find partnerships, or trying to sell the company. #HITMC https://t.co/7tUs6SACE8
Ashleigh Eisinger @aneisinger
@jslentzclifton i do love a good social meet up #HITmc
Shelby Lewis @slewistweets
@MI7corp A3: Definitely. Pre-scheduled meetings are a way to make your booth look consistently busy and attractive to the floor walkers. #HITMC
Monica Stout @mi_turnaround
@janatastic1 So much this! It's so important to do the work before the show to have a successful show! #HITMC
burtrosen @burtrosen
@techguy we actually had a scorecard and scored all the shows to determine which to attend #HITmc
Colin Hung @colin_hung
@WyattAvison @HITMarketingPR T3 Also talking to conf organizers establishes relationship. Even better if you can help. Pay it forward #HITMC
Ashleigh Eisinger @aneisinger
#PREACH #HITmc https://t.co/LXdkwOKHOm
Justin Campbell @tjustincampbell
@RN_Solutions @Colin_Hung T3: We didn't use ads to promote given low CTR, but we did promote via #SM & blog #HITMC
John Lynn @techguy
It's always amazing to compare the difference between a conference where you know people and one where you're new to the community. #HITMC https://t.co/jl4nuJlxeW
Jennifer Lannon @healthtechjen
@Colin_Hung @WyattAvison @HITMarketingPR Esp with the #HITMC organizers! ;) @techguy
Erin Russ @erindruss
@tjustincampbell @Colin_Hung T3: YES! Industry-focused contests/giveaways can set you up for a meaningful SME convo with a warm prospect #HITMC
Brian Mack @bfmack
@sarahbennight @Colin_Hung @dflee30 I have to say, it has been REALLY liberating and PRODUCTIVE to NOT be tied to a booth at the last couple of conferences I attended! #HITMC
KNB Communications @knbcomm
True! Perhaps both? Having a respected influencer also touting the value of your brand's contributions may be a way to establish that #HITMC https://t.co/udpHRRvBpY
Don Lee @dflee30
@sarahbennight @Colin_Hung That's a great point. Why do they make them wear the scarlet letter? Just assume we're all there to learn. #HITMC
Jess Clifton @jslentzclifton
Pre-planning crucial! Dropping the ball on post-show follow-ups seems to be a bit of a trend too... #PostShowCrickets #HITMC https://t.co/LFuaOV4IEg
Colin Hung @colin_hung
@SLewisTweets @MI7corp T3 So important. The Pre-show work is key to making conf valuable. Sometimes tough to get ppl to do the work though #HITMC
Sarah Bennight @sarahbennight
Right audience, cost and budget, opportunities to connect, opportunities to learn, opportunities to boost mktg (testimonials,etc) #hitmc https://t.co/2hSMj5uQ4g
ShereeseM, MS/MBA @shereesepubhlth
RT @HITConfGuy: T3: The ‘pre-conference’ events have become pretty popular in recent years. Leverage location is a good idea - make most of…
Justin Everette @justineverette
@SLewisTweets @MI7corp It's crazy how traffic attracts more traffic. #HITMC
John Lynn @techguy
@jslentzclifton Glad you could make it Jess! #HITMC
Sarah Bennight @sarahbennight
@burtrosen @techguy Would so love to see this! :) GREAT IDEA! #HITMC
Amy Landry @amyinmaine
T3: Giveaways (more faces & reasons to talk about yourself) and just having a plan with pre/during/post show content to push. #HITMC
Wyatt Avison @wyattavison
T# - This can't be overstated! Strategic pre-show outreach and prompt follow-ups are essential #HITSM https://t.co/khjqsFGtFQ
Sarah Bennight @sarahbennight
@burtrosen @techguy Also.....#HITMC session.....this would be a good one @techguy
Amelia @rn_solutions
T3 "Fortune is in the follow up". Make sure the follow up plan is well understood by BOTH the marketing and the sales folks. #HITMC https://t.co/sUshNhMYoy
Monica Stout @mi_turnaround
@SLewisTweets @MI7corp Have a semi-defined pre-schedule also helps "protect" leadership's time during the show, too. #HITMC
Brian Mack @bfmack
@burtrosen @techguy Burt would you share? We DID go through a process, but it was more qualitative than quantitative. I would LOVE that! #HITMC
KNB Communications @knbcomm
On a personal note, I have to say the #HealthIT community was incredibly accepting of me (and fun) so no one feels new too long #HITMC https://t.co/MrpXL2tXlG
Linda Stotsky @emranswers
@KNBComm Also- connect within your communities- HUGE! There are always ways to attend a #meetup. Probably the best investment of all- PEOPLE #HITMC
Michelle McCoy @nxtlvlbranding
We stopped printing fliers to give out @ our booths. If ppl really want our company information they will look on the website anyways #HITMC https://t.co/CDBNKnzZLx
Colin Hung @colin_hung
@burtrosen T3 Prod/srvc you offer definitely a big factor in which shows make sense, but once there, you have to maximize value of exhibiting #HITMC
Rebecca Cooper @the_rcooper
Yes, this! #HITMC https://t.co/0tJqg6QSpX
John Lynn @techguy
I'd start blogging about health and fitness and then you'll have lots of chances ;-) The #Press badge is a double edged sword though. #HITMC https://t.co/xvpRoPM3ua
Ashleigh Eisinger @aneisinger
This is a great idea! #HITmc https://t.co/8ochIRXyUW
Colin Hung @colin_hung
RT @BFMack: @sarahbennight @Colin_Hung @dflee30 I have to say, it has been REALLY liberating and PRODUCTIVE to NOT be tied to a…
Jessica Wolter @jwolter61489
T3: It's become more about building relationships with press for clients vs. expecting them to write. Great if they do, of course! #hitmc
KNB Communications @knbcomm
Snowball rolling down a hill! #HITMC https://t.co/G0DZmThv0Z
Monica Stout @mi_turnaround
@BFMack @sarahbennight @Colin_Hung @dflee30 See you guys at HIMSS. I'll be #behindthebooth *waves* #HITMC
kent @kent_pal2
Talk of " #hitmc " on free chat Chat channel https://t.co/1rdXfRtC5D
Sarah Bennight @sarahbennight
@dflee30 @Colin_Hung Scarlet letter. HAHA. I love that analogy. It's real. #HITMC
Justin Campbell @tjustincampbell
T3: Have SMEs present in educational sessions or participate in panels. In-botth presentations becoming popular #HITMC
Ryan Lilly @ryelilly
Interactive creative / digital assets can go a long way toward increasing foot traffic and engagement at a healthcare show #HITMC
John Lynn @techguy
We could trade badges some time :-) #HITMC https://t.co/MnkBh5Ab76
Christina Noel @christina_noel
T3: New ideas for prospects and customers with a fun, social event! #HITMC https://t.co/IgKoTgP26k
burtrosen @burtrosen
@Colin_Hung @WyattAvison @HITMarketingPR i've heard thats the way to get ahead at the #HITmc conference, make sure to ingratiate yourself to the conference organizers!
Colin Hung @colin_hung
@BFMack @sarahbennight @dflee30 Many marketers & salespeople would agree with you. But why can't you duplicate that success/feeling at a booth too? #HITMC
KNB Communications @knbcomm
Yes! Agreed 100% #HITMC https://t.co/t3rLktAqRc
Colin Hung @colin_hung
RT @dflee30: @sarahbennight @Colin_Hung That's a great point. Why do they make them wear the scarlet letter? Just assume we're all there to…
HIT Conference Guy @hitconfguy
RT @tjustincampbell: T3: Have SMEs present in educational sessions or participate in panels. In-botth presentations becoming popular #HITMC
burtrosen @burtrosen
@BFMack @sarahbennight @Colin_Hung @dflee30 you are my hero, we are headed that way too #axethebooth #HITmc
Paul Berthiaume @paulberthiaume
Agreed! Roll Tide, Justin! #HITMC https://t.co/CXNrk7OhSU
Amy Landry @amyinmaine
Yes. I want that for next time. It's soooooo boring. #HITMC https://t.co/ObQd268Zyu
Wyatt Avison @wyattavison
@Colin_Hung @HITMarketingPR It can make all the difference for the following year's booth placement! #HITMC
Brian Mack @bfmack
Couldn't agree MORE! Well said Linda! #HITMC https://t.co/H5VlJfbMXg
John Lynn @techguy
What did you include on the scorecard? #HITMC https://t.co/3FlZmHqJIy
Monica Stout @mi_turnaround
@sarahbennight @dflee30 @Colin_Hung They kind of make me feel like the dogs who have ribbons on their leashes b/c they don't play well with others. #HITMC
Shelby Lewis @slewistweets
RT @justineverette: T3: I've had success gathering attendee info pre-show via email and offering a free analysis they can pick up in the bo…
Colin Hung @colin_hung
@burtrosen @WyattAvison @HITMarketingPR Flattery and sweets totally work on #HITMC organizers ;)
KNB Communications @knbcomm
Absolutely - esp if they are INFOrmational rather than PROMOtional #HITMC https://t.co/nSXYgRQBU7
Colin Hung @colin_hung
RT @EMRAnswers: @KNBComm Also- connect within your communities- HUGE! There are always ways to attend a #meetup. Probably the best…
John Lynn @techguy
@HealthTechJen @Colin_Hung @WyattAvison @HITMarketingPR I hear the #HITMC organizers are push overs.
Sarah Bennight @sarahbennight
@burtrosen @BFMack @Colin_Hung @dflee30 Did this one year and made more connections than ever at HIMSS. Problem was meeting space when needed :/ #HITMC
burtrosen @burtrosen
@sarahbennight @techguy we scored attendees, brand fit, PR, revenue potential, existing client attendance and potential presence. weighted each #HITmc
John Lynn @techguy
RT @sarahbennight: Right audience, cost and budget, opportunities to connect, opportunities to learn, opportunities to boost mktg (tes…
Amy Landry @amyinmaine
@BFMack Awwwww yea. Why are call so many of your friends. #meetup #tweetup #HITMC
HIT Marketing and PR @hitmarketingpr
T4. What is the worst mistake you have seen an exhibitor make at a healthcare conference? @colin_hung #HITMC
Brian Eastwood @brian_eastwood
T3 We host breakfast event close to but not right at HIMSS. Fits w/attendees' schedules, gives us face time, not lost in expo hall. #hitmc
Amelia @rn_solutions
@Marrgey @tinashakour Here is to setting expectations! It amazes me that many companies have funds to send folks off to con w/o asking for a return. $$$ #HITMC https://t.co/B5VjdbKHzM
EMR, EHR and HIT @ehrandhit
T4. What is the worst mistake you have seen an exhibitor make at a healthcare conference? @colin_hung #HITMC
KNB Communications @knbcomm
When people are being sold to a certain way, they get used to it and are able to tune it out. Disruption in approach is key! #HITMC https://t.co/F3rRBAcJs9
Ashleigh Eisinger @aneisinger
@BFMack @burtrosen @techguy For me too, please @burtrosen #HITmc
Colin Hung @colin_hung
@Christina_Noel T3 Great alternative to the booth...or better...in addition to your booth. Do something for your clients & invite a few prospects #HITMC
Lea Chatham @leachatham
RT @AriaMarketing: @HITMarketingPR @Colin_Hung T2:Depends on goal. Attending w/o exhibiting-great for PR purposes(meet press).Sales go…
Rebecca Cooper @the_rcooper
Would reduce the justification for different tiers of sponsor/exhibitor—you often pay for subtlety #HITMC https://t.co/enZQ0ACDZH
Justin Everette @justineverette
@PaulBerthiaume Roll Tide, sir. #HITMC
John Lynn @techguy
That's beautiful and no doubt social helps, but it depends on the culture the conference organizers create imho #HITMC https://t.co/JMee0VE7GU
Justin Campbell @tjustincampbell
@techguy T3: Should be able to calculate cost per badge scan, MQL, SQL once all-in costs are determined and scans are filtered #HITMC
Colin Hung @colin_hung
RT @ehrandhit: T4. What is the worst mistake you have seen an exhibitor make at a healthcare conference? @colin_hung #HITMC
Wyatt Avison @wyattavison
@justineverette Great way to pique interest of prospects and increase booth traffic & engage during the event! #HITMC
Jess Clifton @jslentzclifton
RT @burtrosen: @sarahbennight @techguy we scored attendees, brand fit, PR, revenue potential, existing client attendance and poten…
Amy Landry @amyinmaine
T4: Hire #boothbabes (or anyone) that know nothing about your product. #HITMC
Steve Sisko @shimcode
At #HIMSS17 & #AHIPInstitute I specifically asked "Are these handouts available on your website?" - It was about 50/50 response. #HITMC https://t.co/v3DEcEOdgZ
Justin Campbell @tjustincampbell
T4: Two words - "booth babes"; Revolting that this still occrus. #Disrespectful #HITMC;
Ryan Lilly @ryelilly
@KNBComm Totally, we've all experienced / received enough crap at these things to know what it looks like #HITMC if you think it sucks it likely does
Brian Eastwood @brian_eastwood
@BFMack @sarahbennight @Colin_Hung @dflee30 Never dealt with a booth. Walking to and fro is a pain but you get to meet clients / prospects where they are. #HITMC
Shelby Lewis @slewistweets
@HITMarketingPR @Colin_Hung A4: #HITMC https://t.co/dWTlBZEL3D
KNB Communications @knbcomm
Absolutely! Culture is curated. #HITMC https://t.co/AaTSmhhije
Paul Berthiaume @paulberthiaume
To phrase it kindly, some vendors use women inappropriately and that can (and should!) really backfire #HITMC https://t.co/jcaHY2sQAD
Justin Campbell @tjustincampbell
RT @justineverette: T3: I've had success gathering attendee info pre-show via email and offering a free analysis they can pick up in the bo…
Colin Hung @colin_hung
T4 One big mistake I've made is not having the badge scanners at a large conf. Prices suck, but it's the only way to capture leads #HITMC
John Lynn @techguy
@aneisinger @BFMack @burtrosen I think we just figured out what @burtrosen is submitting to the #HITMC 2018 Call for Speakers.
burtrosen @burtrosen
T4: do what everyone else is doing. so easy to blend into the background. giveaways, boring booth, etc wont help anyone notice you #HITmc
HIT Conference Guy @hitconfguy
T4: Blocking access to vendor booth/table is an amateur mistake. Stand off to the side! Don't get in the way. #HITmc #hcmktg
Aria Marketing @ariamarketing
@HITMarketingPR @Colin_Hung T4: Two words: booth babes. :) #HITMC
kent @kent_pal2
Do you want to chat about " #HITMC "? Please join the chat channel Free / Anonymous https://t.co/1rdXfRtC5D
Rebecca Cooper @the_rcooper
@HealthTechJen @HITMarketingPR @Colin_Hung Curious what's been your most popular swag, @HealthTechJen? #HITMC
Fogo Data Centers @fogodatacenters
Attend looking like a boss....don't forget your #pinksocks - Relationships R everything in #HIT. Connecting w/ folks IRL= Priceless #HITMC. https://t.co/7Lvg5qyz7d
Brian Mack @bfmack
@Brian_Eastwood I've tried to do that a couple of times at HIMSS but found it challenging... The ENTIRE city was on lockdown for NON-Exhibitors! #HITMC
Ashleigh Eisinger @aneisinger
@sarahbennight @burtrosen @BFMack @Colin_Hung @dflee30 we went to HIMSS with just a meeting space and it was great. Doing it again for 2018 #HITmc
Justin Everette @justineverette
T4: The biggest common mistake is when I walk by a booth, make eye contact with staff, and they still don't strike up a conversation. #HITMC
Christina Noel @christina_noel
@Colin_Hung T3: Indeed! And, also an opportunity to involve other partners with a fun gathering. #HITMC
Tina Shakour @tinashakour
A4 - Booth babes. Perfect way to disrespect all of your audience. #hitmc https://t.co/VmGub4U1hm
John Lynn @techguy
That's only if you're calculating per lead. How about the other ROI from being at a conference? #HITMC https://t.co/g2IinKJLsd
Colin Hung @colin_hung
@PaulBerthiaume T4 Totally agree with you on this. It's 2017 why are "booth babes" still a thing at conference? It's a negative mark IMHO #HITMC
HIT Conference Guy @hitconfguy
T4: Too many ‘booth barkers’ who don’t know anything about product/offering and too few, often inaccessible “execs/leaders.” #HITmc
Justin Campbell @tjustincampbell
T4: Closed-off booth/non-open floorplan; Signage full of marketing copy or words; Clearly and concisely convey value promosition #HITMC
Monica Stout @mi_turnaround
T4: Not engaging! You're spending a lot of money on that booth! Smiling helps. #HITMC
burtrosen @burtrosen
@techguy @aneisinger @BFMack how to build a conference scorecard, while valuable, might be kind of boring? i'd have to spice it up somehow! #HITmc
Colin Hung @colin_hung
RT @tinashakour: A4 - Booth babes. Perfect way to disrespect all of your audience. #hitmc https://t.co/VmGub4U1hm
Jess Clifton @jslentzclifton
Unapproachable booth hosts are high on my list of pet peeves. Making sure your people are knowledgeable AND inviting is vital. #HITMC https://t.co/qn51PboBGO
John Lynn @techguy
RT @Colin_Hung: T4 One big mistake I've made is not having the badge scanners at a large conf. Prices suck, but it's the only way to captur…
Amelia @rn_solutions
@WyattAvison @HITMarketingPR @Colin_Hung T3 This is SUCH a gem. Include these conf staff in your pre-conf vetting process. Will they share historics like poor conf attend ?#HITMC
KNB Communications @knbcomm
T4 Lack of visually appealing aids, people sitting quietly in folding chairs (or worse, empty chairs...) #HITMC https://t.co/5FGHfUUGyE
Scandic Health @scandichealth
RT @MI_turnaround: T2: Exhibits get you in front of lots of people quickly. Attendee-only conf can focus on learning/networking/deeper conn…
Amy Landry @amyinmaine
@tinashakour Exactly what I said too. It's so cheap and disgusting. #HITMC https://t.co/U98efZBO7N
Ryan Lilly @ryelilly
@AmyinMaine We've actually worked with clients with exceptional female tech talent and filled whole booths with them just to buck this trend #HITMC
Lea Chatham @leachatham
I think best scenario is do as many things as possible-speak, exhibit, schedule PR, ads, email, write an article - do it all #HITMC
Colin Hung @colin_hung
@justineverette T4 Related to that. Biggest pet peeve is booth people doing calls, talking only to each other while people walk by in the aisles #HITMC
HIT Conference Guy @hitconfguy
T4: The entertainment & tchotchke/handouts can overshadow the product/service offering message. #HITMC #hcmktg
Justin Campbell @tjustincampbell
@techguy In our experience, it's tough to calculate the intangibles like brand awareness. You can certainly track digital asset performance #HITMC
Sarah Bennight @sarahbennight
@SLewisTweets @HITMarketingPR @Colin_Hung Hmmm, didn't realise you took video of me at #HITMC BAHAHAHA!!!!
Erin Russ @erindruss
@HITMarketingPR @Colin_Hung T4: booth babes & buzzwords #HITMC
Maggie McGlade, CMP @marrgey
@aneisinger @sarahbennight @burtrosen @BFMack @Colin_Hung @dflee30 Did you set up a meeting space across the street? Or did you sponsor a meeting space? #HITMC
Brian Eastwood @brian_eastwood
@BFMack We have 100+ ppl and book a few months in advance. Also have places in Orlando and Vegas where we now have relationship. That helps. #HITMC
Ashleigh Eisinger @aneisinger
@burtrosen @techguy @BFMack I feel a 90's theme presentation coming! #hitmc https://t.co/mmbqzDMyiw
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung Sloppy attire! Nothing worse than seeing a beautiful booth filled with neon colored t-shirts #HITMC
KNB Communications @knbcomm
Chiming in here on behalf of #HealthITChicks - agreed! #HITMC https://t.co/VgjeAriKxV
Linda Stotsky @emranswers
@FogoDataCenters @nickisnpdx @HITManZac @billesslinger #ROI is people hands down, every day in #HealthIT. Being present offers an opportunity to connect IRL. #HITMC
Colin Hung @colin_hung
@aneisinger @sarahbennight @burtrosen @BFMack @dflee30 T4 So no booth, just a meeting room instead on the exhibit floor. Interesting. I take it this worked well at #HIMSS17 for you? #HITMC
Don Lee @dflee30
@Colin_Hung @BFMack @sarahbennight The booth can be fun too. I met some great people that way and had good conversations. I just didn't like being stuck there. #HITMC
MI7 @mi7corp
A4: Not preparing the booth workers enough #hitmc
Shelby Lewis @slewistweets
@sarahbennight @HITMarketingPR @Colin_Hung Always watching ... jk. That 4 pm happy hour gives me these vibes. #HITMC
John Lynn @techguy
I have yet to make a breakfast at HIMSS. #WestCoastBlogger #HITMC https://t.co/WlhEzhBCrW
Colin Hung @colin_hung
RT @KNBComm: T4 Lack of visually appealing aids, people sitting quietly in folding chairs (or worse, empty chairs...) #HITMC https://t.co/…
Justin Campbell @tjustincampbell
@techguy We would love to here how others quantify outside of lead gen #HITMC
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung T4 - Sloppy attire! Nothing worse than seeing a beautiful booth filled with neon colored t-shirts #HITMC
Sarah Bennight @sarahbennight
I saw a VP of Business Dev sit in the HIMSS booth on their phone all day. No eye contact. Drove traffic away #hitmc
Jess Clifton @jslentzclifton
T4 Also - Booth signage that doesn't clearly convey what it is you do quickly and concisely #HITMC https://t.co/xx7ToyHY11
Amy Landry @amyinmaine
Yep. I made sure one of us at all times what engaging passers by. #HITMC https://t.co/kWtPkVHyyr
Smart Medicine @smartmedrt
RT @Colin_Hung: @aneisinger @sarahbennight @burtrosen @BFMack @dflee30 T4 So no booth, just a meeting room instead on the exhibit f…
Smart Medicine @smartmedrt
RT @techguy: I have yet to make a breakfast at HIMSS. #WestCoastBlogger #HITMC https://t.co/WlhEzhBCrW
Amelia @rn_solutions
@Brian_Eastwood @AmyinMaine I am seeing a food theme....#HITMC #marketresearch #coffeedates
Justin Everette @justineverette
@erindruss @HITMarketingPR @Colin_Hung Yet another one of my old band names. #HITMC
Brian Eastwood @brian_eastwood
@HITMarketingPR @Colin_Hung T4 Either not enough staff (so there's no one I can talk to) or staff so disinterested I don't want to talk to them. #HITMC
★ Gigi Peterkin ✍ @gigi_peterkin
THIS! https://t.co/ouXJ8jUFcU
KNB Communications @knbcomm
Yes, understood, though this is where digital / analytics comes in handy - tracking things like mentions and SOV :) #HITMC https://t.co/DHKb0DqiwN
Jessica Wolter @jwolter61489
@Brian_Eastwood That will certainly increase transparency for who will show up! :) #HITMC
Maggie McGlade, CMP @marrgey
@HITMarketingPR @Colin_Hung My biggest pet peeve is people eating and drinking in the booth. a BIG NO, NO in my book. #HITMC
Chinmay Singh @cagefreesingh
RT @techguy: This was probably my favorite summer memory so far. #HITMC https://t.co/VVADaq8pGt
Gary Rubin @gary_rubin
Biggest mistake I always see is booth staffers talking amongst themselves. Missing out on so much opportunity to engage. #hitmc
Don Lee @dflee30
@Colin_Hung @aneisinger @sarahbennight @burtrosen @BFMack T4: An aside. I heard vendors say booth in Orlando and no booth in Vegas for HIMSS. The floor setup is just much better in Orlando. #HITMC
burtrosen @burtrosen
@BFMack @techguy here's part of it, pretty simple really #HITmc https://t.co/ZgImt8CSCO
Rebecca Cooper @the_rcooper
Amazed at how disinterested many booth staff seem—leaving booth unattended for long stretches, on phone or computer, back turned, etc #HITMC https://t.co/FNCIsEXjbE
Tina Shakour @tinashakour
A4 - Also: not thinking about your audience and what they want. they may just want fun and entertaining. not screens of boring demos. #hitmc
Justin Campbell @tjustincampbell
@sarahbennight We use "Booth Commandments" to guide our team's conduct at the conference #1: Though shall not sit #2: Though shall not look at phone #HITMC
Colin Hung @colin_hung
@HealthTechJen @the_rcooper @HITMarketingPR T4 Could spend whole chat debating give-aways. But yes, don't just paste your logo all over everything. Make it useful too. #HITMC
burtrosen @burtrosen
@sarahbennight @techguy #HITmc https://t.co/NyENd7f0I0
★ Gigi Peterkin ✍ @gigi_peterkin
hello #hitmc! just checking in and looking around. storyteller, HIT comms, and healthcare marketer from Philly here.
Brian Eastwood @brian_eastwood
@techguy Meanwhile I am falling asleep at 8. #HITMC
Justin Campbell @tjustincampbell
RT @dflee30: @Colin_Hung @aneisinger @sarahbennight @burtrosen @BFMack T4: An aside. I heard vendors say booth in Orlando and no…
Colin Hung @colin_hung
RT @Marrgey: @HITMarketingPR @Colin_Hung My biggest pet peeve is people eating and drinking in the booth. a BIG NO, NO in my book. #HITMC
Colin Hung @colin_hung
RT @Brian_Eastwood: @HITMarketingPR @Colin_Hung T4 Either not enough staff (so there's no one I can talk to) or staff so disinterested…
Ashleigh Eisinger @aneisinger
A4: Being standoffish, talking amongst yourselves only (in a closed group), and just promoting your giveaway #hitmc
Monica Stout @mi_turnaround
@jslentzclifton So, so important. Don't make the people who aren't familiar with you work too hard ... because they won't! They'll walk on by! #HITMC
kent @kent_pal2
Let's chat with the topic of " #HITMC "? Try the chat channel Free and anonymous https://t.co/1rdXfRtC5D
John Lynn @techguy
I like dedicated booth time, but the expectation that even sponsors attend the sessions. If they don't want to, should they sponsor? #HITMC https://t.co/0nnj6lbbf4
Ryan Lilly @ryelilly
Big mistake badmouthing your own company and or competitors during a show, you often don't know who's media or bloggers #HITMC
KNB Communications @knbcomm
The brilliance is in the simplicity - great things to consider #HITMC https://t.co/NGbLadCloe
Brian Eastwood @brian_eastwood
@jwolter61489 Lot of it is clients, and they'll register 4 for breakfast and 2 will show. Not unusual or unexpected, TBH. #HITMC
burtrosen @burtrosen
@Colin_Hung collecting business cards in a fish bowl of cheap swag doesn't close million dollar deals or get you the decision makers you need #HITmc
Colin Hung @colin_hung
T4 Another mistake is font size on booths. People can't read anything less than 2 inches tall from the aisle. Stop with the 12pt font #HITMC
Jess Clifton @jslentzclifton
@tjustincampbell @techguy Press engagement/media coverage does have a place in ROI, though difficult to quantify. Ad equivalency rates help #HITMC
Christina Noel @christina_noel
T4: Having someone on a mic speaking to the walking crowd outside their booth. #HITMC https://t.co/SL4hdZYiAR
Linda Stotsky @emranswers
Me either. Invited, yet never made 1. Hosted one at RSNA at the Billy Goat Tavern in Chi-town, though. Attendance was amazing! Cheezeborger! https://t.co/aWMUbcNZEt
Liz Carroll @liz_carroll24
RT @jslentzclifton: T4 Also - Booth signage that doesn't clearly convey what it is you do quickly and concisely #HITMC https://t.co/xx7ToyH…
Don Lee @dflee30
@justineverette Ha! That's someone who really doesn't want to be there. Companies need to be smarter about who they send. #hitmc
Ashleigh Eisinger @aneisinger
@Marrgey @sarahbennight @burtrosen @BFMack @Colin_Hung @dflee30 Sponsored a meeting space and had reps set meetings before the show. Even if the room was booked it was a great place to meet up #HITMC
burtrosen @burtrosen
@Colin_Hung @WyattAvison @HITMarketingPR mmm ok, sounds like a great challenge! #HITmc
Amy Landry @amyinmaine
Yes. #HIMSS after parties had me like......ZZZZZZ #HITMC https://t.co/OQgQUXo3wh
John Lynn @techguy
I agree, but it's amazing how many are so focused on the story that they actually damage the relationship vs build it. #HITMC https://t.co/gmhhCy509I
Justin Everette @justineverette
@erindruss @HITMarketingPR @Colin_Hung @parksandrecnbc I have a whole pile of these that are either band names or fantasy football teams. #HITMC
Colin Hung @colin_hung
@RyeLilly T4 A great point Ryan. Put-downs of competitors/own company have a way of coming back to bite in this era of social media #HITMC
KNB Communications @knbcomm
T4 NOT engaging on the hashtag for all of the live tweeting! #HITMC https://t.co/5FGHfUUGyE
Ashleigh Eisinger @aneisinger
@Colin_Hung @sarahbennight @burtrosen @BFMack @dflee30 It worked very well! Less cost, less hassle, great engagement from sales, and a good place to meet up to talk! #HITMC
Evan Kirstel @evankirstel
RT @Gary_Rubin: Biggest mistake I always see is booth staffers talking amongst themselves. Missing out on so much opportunity to engage.…
John Lynn @techguy
Nice idea. The key there is to find a way to scale the analysis. #HITMC https://t.co/ZZmRjqdBug
Ryan Lilly @ryelilly
RT @burtrosen: @BFMack @techguy here's part of it, pretty simple really #HITmc https://t.co/ZgImt8CSCO
Brian Eastwood @brian_eastwood
RT @KNBComm: T4 NOT engaging on the hashtag for all of the live tweeting! #HITMC https://t.co/5FGHfUUGyE
★ Gigi Peterkin ✍ @gigi_peterkin
T4 lack of representative diversity in booth materials, focus on candy over substance (literally), focus on promo giveaways #hitmc
Erin Russ @erindruss
@RyeLilly SO TRUE! I can't tell you how many times I've heard this coming from booths that are sitting right next to media/pub booths. #HITMC
Paul Berthiaume @paulberthiaume
RT @Colin_Hung: T4 Another mistake is font size on booths. People can't read anything less than 2 inches tall from the aisle. Stop with the…
Justin Campbell @tjustincampbell
We leverage a pre-conference planner: what game-plan is, what resources are available; what meetings have been scheduled #HITMC https://t.co/OMfBSP7b06
Amelia @rn_solutions
@justineverette T4 Accidental rudeness. That's not a good Brand look. I think Pre-Conf prep is a theme here too. #HITMC #companyculture #healthIT
Colin Hung @colin_hung
@ajsaulsberry Some have tried. Unfortunately there is too much $$$ incentive to have a proprietary badge system. It's money-maker. #HITMC
Kathy Sucich @ksucich
@KNBComm Have you had any luck tracking beyond the mention? You've been mentioned... now what? That's my biggest challenge w/PR analytics. #HITMC
Amelia @rn_solutions
RT @MI_turnaround: T4: Not engaging! You're spending a lot of money on that booth! Smiling helps. #HITMC
Liz Carroll @liz_carroll24
@HITMarketingPR @Colin_Hung A4. A messy booth with trash visibly laying around. Gives off a negative vibe from the start! #HITMC
Shelby Lewis @slewistweets
RT @jslentzclifton: T4 Also - Booth signage that doesn't clearly convey what it is you do quickly and concisely #HITMC https://t.co/xx7ToyH…
Rebecca Cooper @the_rcooper
@Colin_Hung Agreed, surprising how many attendees don't bring/run out of business cards. Also how many shows don't offer scanners #HITMC
HIT Marketing and PR @hitmarketingpr
T5. As an attendee, what, if anything, would attract you to a vendor’s booth? What would turn you away? @colin_hung #HITMC
Sarah Bennight @sarahbennight
@tjustincampbell Yeah when leadership runs like this, you lose the rest of the staff :/ Love the commandments though. #hitmc
Colin Hung @colin_hung
RT @Gigi_Peterkin: T4 lack of representative diversity in booth materials, focus on candy over substance (literally), focus on promo giveaw…
Paul Berthiaume @paulberthiaume
RT @tjustincampbell: We leverage a pre-conference planner: what game-plan is, what resources are available; what meetings have been sche…
EMR, EHR and HIT @ehrandhit
T5. As an attendee, what, if anything, would attract you to a vendor’s booth? What would turn you away? @colin_hung #HITMC
KNB Communications @knbcomm
@CoherenceMed Though sadly not unheard of! #HITMC
John Lynn @techguy
@burtrosen @aneisinger @BFMack I'm confident you'd figure out a way. Practical is rarely boring though. #HITMC
Justin Everette @justineverette
@techguy Right. Because it requires a ton of work to have it prepped for the booth. #HITMC
★ Gigi Peterkin ✍ @gigi_peterkin
T4 not having the right matls for the audience. e.g., some confs, need more multimedia, some more visuals-know your audience #hitmc
Linda Stotsky @emranswers
Me either, @techguy .Not at HIMSS. Hosted one at RSNA @ Billy Goat Tavern in Chi-town, though. Attendance was amazing! Cheezeborger! #HITMC
ShereeseM, MS/MBA @shereesepubhlth
RT @tjustincampbell: We leverage a pre-conference planner: what game-plan is, what resources are available; what meetings have been sche…
Justin Campbell @tjustincampbell
Conference Event Guidelines & Booth Commandments #Consistency #Engagement #Productvitiy #HITMC https://t.co/5P8Z6vdvE5
Lea Chatham @leachatham
RT @KNBComm: Absolutely! Culture is curated. #HITMC https://t.co/AaTSmhhije
Ryan Lilly @ryelilly
RT @tjustincampbell: We leverage a pre-conference planner: what game-plan is, what resources are available; what meetings have been sche…
Colin Hung @colin_hung
@KNBComm T4 Another great point. Use the conf hashtag to PARTICIPATE not just do booth cattle calls. My new pet peeve #HITMC
Colin Hung @colin_hung
RT @ehrandhit: T5. As an attendee, what, if anything, would attract you to a vendor’s booth? What would turn you away? @colin_hung #HITMC
Christina Noel @christina_noel
T4: I couldn't agree more. I also think having interactive signs and displays you can read is very effective. #HITMC https://t.co/6L48Lo1rhf
Brian Eastwood @brian_eastwood
More T4: Unhealthy snacks. Seriously? #hitmc
KNB Communications @knbcomm
Great question - share of voice measures you against competitors and can be useful! #HITMC https://t.co/cUGrMEqu4n
Don Lee @dflee30
T4: It bugs e when they close up the booth too early. An empty booth just gives a bad impression IMO #hitmc
Monica Stout @mi_turnaround
T5: I like to look at the booth design, so I like things that look interesting or new. I’m turned away by aggressive sales tactics. #HITMC
John Lynn @techguy
Maybe we should create some shorter 15 min session options for stuff like this. #HITMC cc: @Colin_Hung https://t.co/xNWaRLIts4
Ryan Lilly @ryelilly
RT @techguy: I agree, but it's amazing how many are so focused on the story that they actually damage the relationship vs build…
HIT Conference Guy @hitconfguy
T3: A few vendors get students from health sciences programs dressed in corp colors to walk around handing out tchotchke & booth info #HITmc
Paul Berthiaume @paulberthiaume
RT @Christina_Noel: T4: I couldn't agree more. I also think having interactive signs and displays you can read is very effective.…
Linda Stotsky @emranswers
Smiling faces.....engaging peeps. And H2O https://t.co/Vk4JYe22Sp
Ashleigh Eisinger @aneisinger
AMEN AMEN! I hate having to ask "so what you you do?" though it is fun to hear the schpiel at times :) #HITmc https://t.co/j0ILRTGwvK
Paul Berthiaume @paulberthiaume
A5. Has anyone ever turned down a foot massager? #HITMC
kent @kent_pal2
Let's talk about " #hitmc " right now - Chat channel (free) https://t.co/1rdXfRtC5D
Monica Stout @mi_turnaround
@burtrosen @BFMack @techguy I would love to see this, too, Burt! #HITMC
Colin Hung @colin_hung
@MI_turnaround T5 Does the "openess" of the booth attract you or is it more the overall design (ie: everything is coordinated & put together) #HITMC
Tina Shakour @tinashakour
A5. I want to have a conversation w/ smart, engaging folks. I do not want to be sold. Fun contests / giveaways get initial attention. #hitmc https://t.co/dEdHN5vZHe
Maggie McGlade, CMP @marrgey
@HITMarketingPR @Colin_Hung An interactive game, VIP giveaway, color/visually appealing would attract me to their booth. Over aggressive sales would distract me #HITMC
KNB Communications @knbcomm
@Colin_Hung 100% agreed - engage, be fun. It's about making the right connections, not just being overly self-promotional. #Inbound #HITMC
Sarah Bennight @sarahbennight
@techguy @Colin_Hung 15 min doesn't give a lot of time for questions. Like, which metrics worked. How has this evolved over the years. Maybe panel it? #HITMC
Brian Mack @bfmack
Or combine it with a couple of other brief topics to fill out a standard length slot. #HITMC https://t.co/z1jf65w1Oo
Erin Russ @erindruss
RT @WyattAvison: @HITMarketingPR @Colin_Hung T4 - Sloppy attire! Nothing worse than seeing a beautiful booth filled with neon colored t-shi…
ShereeseM, MS/MBA @shereesepubhlth
@Gigi_Peterkin #hitmc https://t.co/OkxOp5IVVl
Justin Campbell @tjustincampbell
T5: Focused message; Reference cases or success stories available; Existing client presenting/exhibiting with vendor #HITMC
Kathy Sucich @ksucich
@KNBComm We do that too. In the end, though, mgmt always wants to know - what impact did that have on sales? #HITMC
Shelby Lewis @slewistweets
@HITMarketingPR @Colin_Hung A5: Lighting is a big thing for me. Always catches the eye and creates a different atmosphere and space. #HITMC
Brian Eastwood @brian_eastwood
T5 Clear statement of what company does, free from the buzzwords that were trending at least year's show. #hitmc
John Lynn @techguy
I always wonder what the story is when this happens. #HITMC https://t.co/y5ZX44x7Ok
burtrosen @burtrosen
@techguy @Colin_Hung speed dating would be fun. rapid fire presentations with opps for follow up? #HITmc
Steve Sisko @shimcode
T5: A phalanx of vendor staff lined up, all anxiously staring at me as I walk up/by their booth is a major turn off. #HITmc #hcmktg
Sarah Bennight @sarahbennight
@techguy @Colin_Hung OR....better yet. Non conference , let's create a scorecard on the fly. Then everyone can take it home with them. #HITMC
John Lynn @techguy
Healthy snacks? Seriously? #HITMC https://t.co/WxMLiYsfeh
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung T4 - Also dismissing people who walk by your booth! First impressions are everything #HITMC
Justin Everette @justineverette
T4: Have people to WANT to be there. Knowledgeable energy and enthusiasm can overcome a lot of other sins (poor booth design, etc.). #HITMC
Colin Hung @colin_hung
@Marrgey @HITMarketingPR T5 Any particular type of game? Mini-golf? Darts? or something better/different? #HITMC
John Lynn @techguy
RT @Christina_Noel: T4: I couldn't agree more. I also think having interactive signs and displays you can read is very effective.…
Jessica Wolter @jwolter61489
@techguy Very true & it's easy to fall into that pit. We need to be transparent w/ clients & set realistic expectations so convo doesn't flop #HITMC
HIT Conference Guy @hitconfguy
T5: Coffee and water are a simple attraction. :) #HITmc
Lisa Davis Budzinski @lisadbudzinski
@aneisinger I noticed a lot of this while at #HIMSS17 #hitmc
Monica Stout @mi_turnaround
@Colin_Hung I'm interested in both, mostly because I like to see what layouts & designs work and build wishlists for growing our booth. #HITMC
Aria Marketing @ariamarketing
@HITMarketingPR @Colin_Hung T5:Of course unique/engaging booth designs draw traffic but nothing beats free food & coffee,or better yet,in-booth cocktail parties! #HITMC
burtrosen @burtrosen
@sarahbennight @techguy @Colin_Hung its beginning to sound like WAY too much pressure! 😜 #HITmc
Jess Clifton @jslentzclifton
T5 Something EMOTIVE would be so refreshing. Cut to the case re: patient impact, provider relief. #HITMC https://t.co/D4QhM4sVYJ
Fogo Data Centers @fogodatacenters
Love it - @billesslinger https://t.co/ZLhmXLqtlY
KNB Communications @knbcomm
A5 Every year, one vendor will NAIL the perfect giveaway item. Be intuitive and creative with offerings #HITMC https://t.co/Yvrekjil4s
Ashley Dauwer @amariedauwer
RT @Liz_Carroll24: @HITMarketingPR @Colin_Hung A1. Definitely. The networking, learning, engaging with the media, etc. Also key levera…
Shelby Lewis @slewistweets
@Colin_Hung @MI_turnaround A5: I feel like an open booth is way more inviting. You don't want to feel trapped once you walk in. #HITMC
Justin Campbell @tjustincampbell
RT @burtrosen: @BFMack @techguy here's part of it, pretty simple really #HITmc https://t.co/ZgImt8CSCO
Sarah Bennight @sarahbennight
@Colin_Hung @Marrgey @HITMarketingPR Dunk tank. HAHA. Kidding. #HITMC
Colin Hung @colin_hung
@MI_turnaround T5 Love it. I'm the same way. I snap many booth photos. Inspired by other great designs #HITMC
Erin Russ @erindruss
@Colin_Hung @MI_turnaround Overall design. Openness is great, but without the thought behind it (and a way to engage in a large space), it could look empty #HITMC
Brian Mack @bfmack
@jslentzclifton YUP! Spot on, and I'm TOTALLY guilty. There's a time and place for for subtlety. the trade show floor is NOT it! #HITMC
Fogo Data Centers @fogodatacenters
RT @tinashakour: A5. I want to have a conversation w/ smart, engaging folks. I do not want to be sold. Fun contests / giveaways get…
Lea Chatham @leachatham
RT @KNBComm: Yes, understood, though this is where digital / analytics comes in handy - tracking things like mentions and SOV :)…
Colin Hung @colin_hung
RT @erindruss: @Colin_Hung @MI_turnaround Overall design. Openness is great, but without the thought behind it (and a way to engag…
Ryan Lilly @ryelilly
Attendees want to hear from people like them - not sales - get customer advocates in your booth with materials to tell their story #HITMC
Brian Eastwood @brian_eastwood
RT @jslentzclifton: T5 Something EMOTIVE would be so refreshing. Cut to the case re: patient impact, provider relief. #HITMC https://t.co/…
John Lynn @techguy
Worse than that is totally disengaged staff. I can't tell you how many booths I'd like to talk to and they don't acknowledge me. #HITMC https://t.co/RbrXfVA96d
Lisa Davis Budzinski @lisadbudzinski
@aneisinger and I love talking to people! So ignoring me takes hard work 😉 #HITmc
Lea Chatham @leachatham
RT @the_rcooper: Amazed at how disinterested many booth staff seem—leaving booth unattended for long stretches, on phone or computer…
Colin Hung @colin_hung
RT @jslentzclifton: T5 Something EMOTIVE would be so refreshing. Cut to the case re: patient impact, provider relief. #HITMC https://t.co/…
KNB Communications @knbcomm
A5 Turn away - either someone who is not engaged at all, or someone who looks like they are going to take up too much of your time! #HITMC https://t.co/Yvrekjil4s
★ Gigi Peterkin ✍ @gigi_peterkin
T5 good signage, welcoming but not pushy people at the booth - engage me don't sell me. #hitmc
Lea Chatham @leachatham
RT @Colin_Hung: @HealthTechJen @the_rcooper @HITMarketingPR T4 Could spend whole chat debating give-aways. But yes, don't just past…
Fogo Data Centers @fogodatacenters
Thanks, Burt! #HITMC https://t.co/LjlGFDF6Nm
Kirsten Smith @k_smittty
RT @SLewisTweets: @Colin_Hung @MI_turnaround A5: I feel like an open booth is way more inviting. You don't want to feel trapped once you wa…
Brian Eastwood @brian_eastwood
My previous statement about unhealthy snacks does not apply to beverages, FWIW. #HITMC https://t.co/777Ro5gFuy
Monica Stout @mi_turnaround
@SLewisTweets @Colin_Hung Totally true, Shelby! Nobody wants to feel claustrophobic! #HITMC
Steve Sisko @shimcode
T5: It must be something I cannot get off their website or from every other exhibitor. Fresh insight, something I can apply pronto. #HITMC
Sarah Bennight @sarahbennight
T5: Coffee, always, though I feel bad taking it since I'm a vendor. And anything where I'm asked my opinion, surveys, ideas, etc #hitmc
Lea Chatham @leachatham
RT @Gigi_Peterkin: T4 lack of representative diversity in booth materials, focus on candy over substance (literally), focus on promo giveaw…
burtrosen @burtrosen
since we are on trade shows, i have to ask, has anyone ever found value in giving away swag, and if so, what value is there? thanks! #HITmc
Liz Carroll @liz_carroll24
@techguy Good point, I agree @techguy #HITMC
Brian Mack @bfmack
T4: I got cornered by a guy on the floor a couple of weeks ago. He was COMPLETELY plastered & wouldn't take NO for an answer! #HITMC
Colin Hung @colin_hung
@AriaMarketing @HITMarketingPR T5 Agree. I remember the first one I ever saw by @OnBase To this day it's what their booth is known for #HITMC
Sarah Bennight @sarahbennight
@BFMack @jslentzclifton Ehhhh, some times easier said than done. #HITMC
Ashleigh Eisinger @aneisinger
A5: I LOVE a fun concept! if your booth looks like FUN and is interactive, I'm definitely going to check you out #hitmc
Wyatt Avison @wyattavison
@HITMarketingPR @Colin_Hung T5 - A clean design that's open and spacious! Interactive in-booth presentations are also a plus #HITMC
Jess Clifton @jslentzclifton
Have to run, but TY fellow HITMCers for the brief but always-inspiring reprieve from projects! :) h/t @techguy #HITMC
Colin Hung @colin_hung
RT @aneisinger: A5: I LOVE a fun concept! if your booth looks like FUN and is interactive, I'm definitely going to check you out #hitmc
Brian Eastwood @brian_eastwood
@techguy Considering the "quality" of other food options, I would do just about anything for free fruit. #HITMC
Colin Hung @colin_hung
RT @WyattAvison: @HITMarketingPR @Colin_Hung T5 - A clean design that's open and spacious! Interactive in-booth presentations are also a pl…
Shelby Lewis @slewistweets
@MI_turnaround @Colin_Hung Claustrophobic and maybe even attacked by the vendors. No easy escape from horrible conversation. Haha. #HITMC
KNB Communications @knbcomm
So true! Well, we can get there, too - but with different metrics / KPI's being tracked :) #HITMC https://t.co/GTM6Qjuynk
Colin Hung @colin_hung
@jslentzclifton @techguy Thanks for being here Jess! #HITMC
Christina Noel @christina_noel
T5: Smiling faces and an invite to their espresso bar! 😁☕️ #HITMC
Colin Hung @colin_hung
@Christina_Noel T5 Coffee still works as a draw to the booth. But make sure it's quality stuff. #HITMC
John Lynn @techguy
This. #HITMC https://t.co/tWFTuYHyJy
Amy Landry @amyinmaine
T5: Water bubbler to refill my water bottle & healthy snacks. #HITMC
Monica Stout @mi_turnaround
@SLewisTweets @Colin_Hung Isn't that the worst? Being cornered with nowhere to go?! NEED. AN. ESCAPE! ABORT! #HITMC
Steve Sisko @shimcode
@SLewisTweets @HITMarketingPR @Colin_Hung Then you’ll enjoy this post on “Understanding Trade Show Display Lighting” https://t.co/uonToDdZyv #HITMC #hcmktg
kent @kent_pal2
If you chat about #HITMC Chat channel - free https://t.co/1rdXfRtC5D
Brian Eastwood @brian_eastwood
@burtrosen We give away ~100 bags, mostly at our breakfast but also to "friends of Chilmark." Gets some visibility. Could probably do better. #HITMC
Brian Mack @bfmack
T5: As an attendee, I HATE the "linebacker" approach some vendors take. If I'm interested, I'll come to YOU! #HITMC https://t.co/2Z3gqxCyap
Lisa Davis Budzinski @lisadbudzinski
@techguy Exactly✨ Wonder if their companies know just how many "walk away"s they had due to disengagement #HITMC
Colin Hung @colin_hung
@Brian_Eastwood @techguy T5 Totally agree Brian! But it's so not cost effective for vendor. Many require someone to serve fruit (can you believe?) #HITMC
Kirsten Smith @k_smittty
@RyeLilly I completely agree with this! The emotional connection is key to getting a potential customer to listen #HITMC @Marrgey @EnsocareCircle
KNB Communications @knbcomm
@JATetro I personally adore game shows! LOL #HITMC
Brian Eastwood @brian_eastwood
🔽🔽🔽🔽 #HITMC https://t.co/4tBxtivdHj
Ashleigh Eisinger @aneisinger
my girl Leslie at @ThinkCleverley does an AMAZING job with fun booth concept/theme. I had a blast checking her stuff out at HFMA ANI #hitmc
John Lynn @techguy
Or things like polo shirts that are nice for the guys, but unflattering for the ladies. #HITMC https://t.co/t02tHZITwM
Monica Stout @mi_turnaround
@AmyinMaine This sounds like the spa. Heh. #HITMC
Jessica Wolter @jwolter61489
It's been said a few times but I have to agree w/ interactive booths. The more engaging, the better #HITMC
Brian Mack @bfmack
EXCELLENT! #HITMC https://t.co/7hmbZJ7qZJ
Shelby Lewis @slewistweets
@ShimCode @HITMarketingPR @Colin_Hung Hey, I love the lighting at the @medisolv booth. But thanks for the read! #HITMC
Monica Stout @mi_turnaround
RT @BFMack: T5: As an attendee, I HATE the "linebacker" approach some vendors take. If I'm interested, I'll come to YOU! #HITMC https://t.…
Amelia @rn_solutions
@WyattAvison @HITMarketingPR @Colin_Hung Common sense is not so common. I know of someone who does corporate etiquette classes...conference etiquette? #HITMC
Amy Landry @amyinmaine
@burtrosen I haven't. I like pens only. I do like picking up good swag for my daughter though. #HITMC
Justin Everette @justineverette
@lisadbudzinski @techguy I'd love to be able to measure that. #HITMC
Brian Eastwood @brian_eastwood
🔽🔽🔽🔽 #HITMC (In other news, I have discovered emojis.) https://t.co/LeBdq5hczx
Colin Hung @colin_hung
@SLewisTweets @MI_turnaround T5 Closed booths with lots of tables are really a turn-off. Also I find that too much signage is equally un-appealing #HITMC
Christina Noel @christina_noel
It always seems to taste best after a late night at the conference. Quality is key! #HITMC https://t.co/BwljkgofTG
Monica Stout @mi_turnaround
RT @RyeLilly: Attendees want to hear from people like them - not sales - get customer advocates in your booth with materials to tell their…
burtrosen @burtrosen
@Brian_Eastwood thanks. stress balls and give aways just don't seem to ever get us the people we need to sell too or build relationships with #HITmc
KNB Communications @knbcomm
Ha ha you guys! I actually would love healthy snack options. #HITMC https://t.co/sQ8KjJecDd
Sarah Bennight @sarahbennight
@Brian_Eastwood @techguy What do you have against gummy worms??? (asking for a friend) :) #HITMC
Brian Eastwood @brian_eastwood
@Colin_Hung @techguy I now understand why smoothies are so prevalent. #HITMC
Steve Sisko @shimcode
@KNBComm What are some examples of perfect giveaway items at healthcare-related conferences? #HITmc
John Lynn @techguy
Speed sessions. We did this at the 2nd #HITMC a few times. https://t.co/jzZjgDLtYN
Paul Berthiaume @paulberthiaume
RT @lisadbudzinski: @techguy Exactly✨ Wonder if their companies know just how many "walk away"s they had due to disengagement #HITMC
HIT Marketing and PR @hitmarketingpr
A little birdy told me you should keep April 6-8, 2018 free on your calendar to enjoy #HITMC fun w/ Jazz and beads. https://t.co/Fe0uyRWh7h
HIT Marketing and PR @hitmarketingpr
BONUS: What is the best and worst giveaway that you have seen at a healthcare conference? @colin_hung #HITMC
EMR, EHR and HIT @ehrandhit
BONUS: What is the best and worst giveaway that you have seen at a healthcare conference? @colin_hung #HITMC
EMR, EHR and HIT @ehrandhit
A little birdy told me you should keep April 6-8, 2018 free on your calendar to enjoy #HITMC fun w/ Jazz and beads. https://t.co/3SLZJ2ruNm
Fogo Data Centers @fogodatacenters
An un-conference would be Gr8. Virtual. A place to share ideas, and collaborate/ learn about each other in #HIT- who's in? #HITMC #culture
Colin Hung @colin_hung
@jwolter61489 T5 Do you mean interactive displays at the booth. Or more interaction with people at the booth? #HITMC
Brian Eastwood @brian_eastwood
@sarahbennight @techguy They are gross. #HITMC
Paul Berthiaume @paulberthiaume
RT @Christina_Noel: It always seems to taste best after a late night at the conference. Quality is key! #HITMC https://t.co/BwljkgofTG
John Lynn @techguy
Look at you. Have you thought about being a conference organizer? #HITMC https://t.co/8E5CptSRix
Brian Mack @bfmack
@MI_turnaround @SLewisTweets @Colin_Hung Get, Me. OUT OF HEEEEERE!!! #HITMC https://t.co/w3j0tZbDVx
Lisa Davis Budzinski @lisadbudzinski
@RyeLilly This is how I proposed it as a Pt with #chronicillness to every company I spoke with. To give the #PatientPerspective #HITmc
Lea Chatham @leachatham
RT @KNBComm: A5 Every year, one vendor will NAIL the perfect giveaway item. Be intuitive and creative with offerings #HITMC https://t.co/Yv…
Sarah Bennight @sarahbennight
@jslentzclifton @BFMack Plus if you redo messaging to make it more targeted, but then have no budget to print new banners. #marketinglife #HITMC
John Lynn @techguy
@burtrosen @sarahbennight @Colin_Hung How does that make you feel burt? #HITMC cc: @CoherenceMed
Fogo Data Centers @fogodatacenters
RT @techguy: Worse than that is totally disengaged staff. I can't tell you how many booths I'd like to talk to and they don't a…
Brian Eastwood @brian_eastwood
@burtrosen Admittedly we are giving to ppl who already know who we are, which is probably not the best strategy ... #HITMC
Shelby Lewis @slewistweets
@sarahbennight @Brian_Eastwood @techguy Can we be friends? Haha. #HITMC
Monica Stout @mi_turnaround
@Colin_Hung @SLewisTweets It's definitely a balancing act between getting your message across and not wanting to inundate people with your brand. #HITMC
Sarah Bennight @sarahbennight
@Brian_Eastwood @techguy I agree. Just asking....for a friend. #HITMC
Colin Hung @colin_hung
@FogoDataCenters Un-conferences are great for connecting, but not so much for generating awareness/new business. Still love me a un-conf though #HITMC
burtrosen @burtrosen
@AmyinMaine right, isn't conference swag really just guilt gifts to give our kids? #HITmc yes, i'm a swag hater but i admit it!
Colin Hung @colin_hung
RT @ehrandhit: A little birdy told me you should keep April 6-8, 2018 free on your calendar to enjoy #HITMC fun w/ Jazz and beads. https://…
Colin Hung @colin_hung
RT @ehrandhit: BONUS: What is the best and worst giveaway that you have seen at a healthcare conference? @colin_hung #HITMC
Ashleigh Eisinger @aneisinger
@HITConfGuy And a place to charge your phone! #HITmc
Wyatt Avison @wyattavison
@techguy Exactly! Not a good look for attracting booth visitors #HITMC
Steve Sisko @shimcode
@KNBComm T5: Organization I do work for gave away fidget spinners at #AHIPInstitute and they were a BIG hit. I had never heard of them prior. #HITMC
Lea Chatham @leachatham
RT @WyattAvison: @HITMarketingPR @Colin_Hung T5 - A clean design that's open and spacious! Interactive in-booth presentations are also a pl…
Lea Chatham @leachatham
RT @aneisinger: A5: I LOVE a fun concept! if your booth looks like FUN and is interactive, I'm definitely going to check you out #hitmc
Sarah Bennight @sarahbennight
@techguy You know I will do anything to help you dear. I mean, I do have a strategy brain. #justsayin #HITMC
burtrosen @burtrosen
@techguy almost like the unconference concept you did last year #HITmc
Colin Hung @colin_hung
Worst giveaway = branded fake moustaches. Hijacked mens-health awareness for company brand. Item had "icky" feel & was low quality #HITMC
Paul Berthiaume @paulberthiaume
BONUS. I have worn my #HITMC conference shirt to the beach about 7 times already! #HITMC
John Lynn @techguy
I'm sure most have no idea! #HITMC Amy from @StericycleComms was the best booth person I've ever found. She's fearless. https://t.co/dkBS6pzL4N
Lisa Davis Budzinski @lisadbudzinski
RT @HITMarketingPR: A little birdy told me you should keep April 6-8, 2018 free on your calendar to enjoy #HITMC fun w/ Jazz and beads. htt…
Sarah Bennight @sarahbennight
@SLewisTweets @Brian_Eastwood @techguy Yes. I insist! But only if we take gummy worms to Brian at HIMSS :) #HITMC
Brian Eastwood @brian_eastwood
"I talk to the customers so the engineers don't have to. I have people skills!!!!" #HITMC (Also, best movie ever.) https://t.co/zw4BCKPGZB
Steve Sisko @shimcode
@techguy It seems like there are always extremes: Either total disinterest/ignoring you OR they're all over you and want mother's maiden name. #HITMC
Ashleigh Eisinger @aneisinger
@burtrosen @AmyinMaine I also hate swag but it seems to be a necessary evil, at least within the corp #HITmc
Lisa Davis Budzinski @lisadbudzinski
RT @techguy: I'm sure most have no idea! #HITMC Amy from @StericycleComms was the best booth person I've ever found. She's fearl…
KNB Communications @knbcomm
Hmmm maybe we should as @nickisnpdx #pinksocks! :) #HITMC https://t.co/jb7xs7Y7Hn
John Lynn @techguy
@sarahbennight @Brian_Eastwood I'm that friend. I love them! #HITMC
Jessica Wolter @jwolter61489
@Colin_Hung I was thinking interactive displays. We've brainstormed a few ways w/ past clients. Interaction w/ people should be a given, I think! #HITMC
Brian Eastwood @brian_eastwood
Bonus: Always fan of hand sanitizer giveaways, as I never remember to pack it when traveling. Or my travel bottles are from 2009. #HITMC
Colin Hung @colin_hung
@sarahbennight @techguy Sarah --> Strategy --> Super Woman #HITMC
★ Gigi Peterkin ✍ @gigi_peterkin
@lisadbudzinski @RyeLilly if the patients can't be there personally, use video. it's worth it to rent a monitor! videos can be reused elsewhere. make it work #hitmc
Fogo Data Centers @fogodatacenters
@FogoDataCenters is in #NOLA - We will drop by for a little jazz and beads!! Look fwd to it. #HITMC #HealthIT @billesslinger https://t.co/Xbw3PVJ4Pd
burtrosen @burtrosen
@techguy @sarahbennight @Colin_Hung @CoherenceMed you and Janae know how good i am with feelings. I'm all about monetizing feelings, especially others feelings! #HITmc
StericycleComSol @stericyclecomms
@AmyWonders you go girl! https://t.co/0NzjaPPUCe
Brian Eastwood @brian_eastwood
@sarahbennight @SLewisTweets @techguy Though I dislike them, I hate to waste food (no matter how loosely defined), so John can have them. #HITMC
KNB Communications @knbcomm
Great point - being the first on a trend sets a good tone for an innovative company as well! #HITMC https://t.co/8oVilzRaWY
Lisa Davis Budzinski @lisadbudzinski
@techguy @StericycleComms I had a great time helping @wareFLO at his #makerspace #himss17 #HITmc
janae sharp @coherencemed
@burtrosen @techguy @sarahbennight @Colin_Hung Maybe you're in sales #hitmc
Monica Stout @mi_turnaround
BONUS: Who doesn’t want a new car? #HITMC https://t.co/UV9jScWl9T
burtrosen @burtrosen
@Brian_Eastwood its such a waste. No one is buying my transparency tools because they squeeze my stress balls (yes, stress was there on purpose) #HITmc
Shelby Lewis @slewistweets
@sarahbennight @Brian_Eastwood @techguy Deal. We'll load up on the sour and regular. See you there, Brian. #HITMC
Lea Chatham @leachatham
RT @MI_turnaround: @Colin_Hung @SLewisTweets It's definitely a balancing act between getting your message across and not wanting to in…
Sarah Bennight @sarahbennight
@CoherenceMed @burtrosen @techguy @Colin_Hung NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO! Not the dark side! #HITMC
Monica Stout @mi_turnaround
Bonus: Kidding aside, I like swag bags that provide value to attendees – put things in there that are useful. I’ll remember. #HITMC
Colin Hung @colin_hung
@Brian_Eastwood With you! Always pick up at least 1 or 2 while at a conference. Saves me from bringing my own- handy given flight fluid restrictions #HITMC
Michelle McCoy @nxtlvlbranding
If materials aren't available on the website, at least get their contact info and make an email campaign out of handout content! #HITMC https://t.co/wPA6D7w6B9
Rebecca Cooper @the_rcooper
Engagement is key—don't make me feel like part of a script, just have a conversation #HITMC https://t.co/kOozUDRERw
John Lynn @techguy
@Colin_Hung @sarahbennight Should we create a #HITMC leadership panel for conference content and have @sarahbennight head it?
Brian Mack @bfmack
BONUS: @Colin_Hung said it... If you're going to do swag, make sure it matches your brand in image, quality & originality! #NoCrap! #HITMC
Jessica Wolter @jwolter61489
Have to run. Thanks for a great convo HITMCers, @Colin_Hung and @techguy! #HITMC
Kathy Sucich @ksucich
My #HITMC shirt is officially in the gym rotation! (Meaning it is comfy enough to move around in.) https://t.co/x7DH5cpxKb
Smart Medicine @smartmedrt
RT @lisadbudzinski: @techguy @StericycleComms I had a great time helping @wareFLO at his #makerspace #himss17 #HITmc
Colin Hung @colin_hung
@MI_turnaround Again QUALITY makes a difference. I've had a few fall apart after 1 day of use - bad idea. #HITMC
Ashleigh Eisinger @aneisinger
Gotta grab lunch and run. Great chat, everyone! Glad I finally made an #hitmc !!! https://t.co/UfS7SMIwIQ
KNB Communications @knbcomm
We second the motion! #HITMC https://t.co/BOHyt9nfgb
Lisa Davis Budzinski @lisadbudzinski
@Gigi_Peterkin @RyeLilly Yes! 👏👏👏 If you want impact, use us, the Pt expert that has lived 24/7/365 with all things medical & #healthcare #HITmc
burtrosen @burtrosen
@aneisinger @AmyinMaine not sure, i am thinking of testing not doing it. and by testing i mean not doing it #HITmc
John Lynn @techguy
@ShimCode That's a fair assessment. Although the later would have me since my mother's maiden name is my middle name. I'd be into that. #HITMC
Colin Hung @colin_hung
@jwolter61489 @techguy Thanks for joining the conversation today Jessica! #HITMC
Paul Berthiaume @paulberthiaume
RT @MI_turnaround: Bonus: Kidding aside, I like swag bags that provide value to attendees – put things in there that are useful. I’ll remem…
★ Gigi Peterkin ✍ @gigi_peterkin
@the_rcooper YES! know your story and articulate it. and ASK me what attracted me to the booth. conversations are two way and all that #HITMC
janae sharp @coherencemed
Wait who lives in Pittsburg? #HITMC #hcldr
Lisa Davis Budzinski @lisadbudzinski
RT @Brian_Eastwood: Bonus: Always fan of hand sanitizer giveaways, as I never remember to pack it when traveling. Or my travel bottles are…
HIT Marketing and PR @hitmarketingpr
That's all she wrote! Thanks everyone for joining this week's #HITMC chat and @Colin_Hung for hosting. https://t.co/h0k9a4RM5f
Christina Noel @christina_noel
Bonus: Best - penny candy from a candy wall!! 🍬🍭 Worst - Paper handouts. #HITMC https://t.co/P4ESxgz1yK
EMR, EHR and HIT @ehrandhit
That's all she wrote! Thanks everyone for joining this week's #HITMC chat and @Colin_Hung for hosting. https://t.co/AsF0JwWO7N
John Lynn @techguy
@Brian_Eastwood @sarahbennight @SLewisTweets I'll take 2 bags of them. #HITMC :-)
Colin Hung @colin_hung
@techguy @sarahbennight Love it! #HITMC
Brian Mack @bfmack
BONUS: Here's a clue... No one, and I mean NO ONE needs ANOTHER stress ball! #HITMC https://t.co/5y4WnjFCEc
Aria Marketing @ariamarketing
RT @HITMarketingPR: That's all she wrote! Thanks everyone for joining this week's #HITMC chat and @Colin_Hung for hosting. https://t.co/h0…
Colin Hung @colin_hung
RT @Christina_Noel: Bonus: Best - penny candy from a candy wall!! 🍬🍭 Worst - Paper handouts. #HITMC https://t.co/P4ESxgz1yK
Aria Marketing @ariamarketing
Thank you!!! https://t.co/1CGCPI9gGO