The Weekly Scoop #13 – Best Practices in Healthcare Social Media

Social Media Accelerates Senior Care Companies

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While the title of this post intimates that it is geared towards senior living, the message is really for all businesses. A couple of great points-first, today’s market is about speed of information and how social media plays into that and second, “Social media platforms are important, but they’re only as good as the people behind them.” Important themes for all healthcare providers out there!

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Social Media Rejected For Healthcare Communications

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The results show that, while social media has a strong and growing role in healthcare communications among peer communities of patients, it is not the communication vehicle of choice when Americans want to discuss medical issues with their doctors.

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Guiding patients online is a new physician responsibility

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If you woke up one day with an earache, you could call your doctor’s office for help. Or you could do what the majority of patients do today and Google what to do first.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Mindful Self-Express (Melanie Greenberg, PhD)

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Melanie Greenberg, PhD has established a strong web persona that both controls her online presence and provides the public with quality information and resources. She’s now extended that effort to her Facebook Page where beyond the “wall” you’ll also find practice info, discussions, helpful links, and access to her blog.

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