The Weekly Scoop #20 – Best Practices in Healthcare Social Media

Simple, Personalized Approach to Social Media is Best

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“People are already talking about you online. So you can either join in on that conversation or not,” says Jeffrey Benabio, M.D., aka @dermdoc, a dermatologist with Kaiser Permanente. To maximize the impact of healthcare social media, he offers some solid advice on narrowing the field, separating professional from personal, and protecting privacy.

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Doctor’s Facebook Profiles Now Rank at Top

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Want a website for your physician practice, but remain unconvinced about the need for a presence on Facebook and Twitter? Google’s real-time search updates may change your mind.

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Medicare Treatment Costs in Metro Detroit

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Today’s patients are searching the Internet for options in their healthcare services. This article discusses a unique website that filters hospitals and physicians for the best choices based on quality indicators and cost. Such sites are sure to bolster the trend of online health searches.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Beautiful Minds Medical

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As a new medical practice, Beautiful Minds Medical is a best practice example of how to take control and create your online presence from the start. With a beautiful dynamic Web 2.0 website with full integration with social media, Beautiful Minds Medical is viewed as a welcoming practice open for dialog. Their Facebook, Twitter and blog are connected, avoiding fragmentation and confusion among their clients.
Big Disclaimer: We’re very proud of providing Beautiful Minds Medical with their online presence services.

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