The Weekly Scoop #21 – Best Practices in Healthcare Social Media

Why Does a Physician’s Office Need a Website?

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There’s no doubt that consumers are looking online for information – including healthcare information. With that in mind, here are the reasons why every single physician’s office needs a website.

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7 Ways to Integrate Social Media into Your Practice

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While it’s true many physicians keep up with technology trends, how many medical practices are actually using social media to improve their communications with patients or boost their bottom line? Here are some ways to get started:

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Google Second Only to Doctors as Source of Health Information

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A recent national survey found that Americans rely on Google searches as a source of healthcare information. A reported 22 percent of respondents consider Google searches “influential” in seeking health information … ranking second only to doctors in reported influence, and was named more than twice as often as nurses, pharmacists, advocacy groups and friends or family members.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Brooklyn Orthopedic Institute

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As a well established team of physicians, the Brooklyn Orthopedic Institute has recently chosen to take the next step in the evolution of their online presence. Their recently launched website is packed with useful information for their patients and for the searching public on a multitude of topics relative to the field of orthopedic health. But they didn’t stop there because their site is a dynamic design that fully leverages Web 2.0 technology and seamlessly integrates with their Facebook page and very active Twitter presence.

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