The Weekly Scoop #35 – Best Practices in Healthcare Social Media

Paging Dr. Facebook… Social Media and Healthcare

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Doctor Facebook? Nurse Twitter? Surgical tech YouTube? You bet. Hospitals benefit from using healthcare social media tools – when used strategically. No longer can hospitals expect patients to seek out its website for healthcare advice. They must go to where the patients are – where the conversation is already happening.

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Patients Get Social About Their Health

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Attention physicians, hospitals and other health care providers-consumers are using social networks to share health care information. Yet, health care marketers are still reluctant to jump in and join the conversation.

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Google+: Physicians can optimize their online footprint

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For physicians, Google+ has the potential for better management of their online presence and can help them to translate off line relationships into online ones.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Rheumatoid Arthritis Warrior

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We normally reserve the Chair of Cheer for healthcare businesses who have demonstrated exemplary use of social media as a means of controlling their online presence. But rules are meant to be broken. Meet Kelly Young, aka @rawarrior . Kelly has Rheumatoid Arthritis, and rather than shying away from her challenges, she’s become a huge force in awareness, support, and inspiration for fellow RA patients and their loved ones. Ms. Young is a force in the blogosphere, Twitter, YouTube, and more. But it’s her Facebook Page that we highlight this week. 10,025 “Likes” as of the writing of this post. Few multi-million dollar health organizations have been able to muster that level of endorsement. Take a look for yourself and you’ll appreciate the potential of a passion to help

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