The Weekly Scoop #49 – Best Practices in Healthcare Social Media

How Health Information Seeking Can Contribute to (or Complicate) Healthy Aging

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Older adults are increasingly seeking online health information as a way to successfully and healthily age. This study suggests that the internet and other media are a key to seniors as they look to manage their health.

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How Doctors Are Using Social Media to Connect With Patients

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Social media makes it easier than ever for patients and physicians to connect outside the exam room. About 20 percent of patients already use social media to glean healthcare information. So, chances are increasing that patient and physician will meet online sometime.

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How a Doctor’s Web Site Can Generate More Business

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When it comes to Web sites for services providers, there is a simple formula for success: Establish your expertise. Gain the trust of your visitors. And give them an easy way to get in touch with you.

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