The Weekly Scoop #24 – Best Practices in Healthcare Social Media

Should all health care professionals have a social media ?

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The message here-whether it’s the physician (in solo practice) or a designee (in large medical practices), it’s essential to jump into social media and to blog on a consistent basis.

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Podcast: "Why Does a Physician’s Practice Need a Website?"

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Two favorite people of ours, Dr. Peter Polack (@peterpolack), and Mary Pat Whaley (@Mary_Pat_Whaley) discuss the desired focus and benefits of a physician practice website in today’s digital world in this featured podcast. We agree with them in that it’s not just about marketing a healthcare practice, because there are many benefits that include enhanced communication, staff productivity, and more.

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Peer-to-peer Healthcare: Crazy. Crazy. Crazy. Obvious.

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Patients and caregivers know things – about themselves, about each other, about treatments – and they want to share what they know to help other people. Technology helps to surface and organize that knowledge to make it useful for as many people as possible.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Women’s Hospital, Baton Rouge, Louisiana

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Come visit Women’s Hospital of Baton Rouge, Louisiana on Facebook. There you’ll find a terrific use of not only a very active wall with great interactive communication, several excellent YouTube’s relevant to women’s health, and dozens of photos depicting events and numerous clinical success stories … but you’ll also find one of the most active healthcare sites when it comes to geo location. As a matter of fact, Women’s Hospital has nearly 2,600 Facebook Places check-ins! That’s nearly 150 more check-in’s than there are “likes” … which are at an also impressive level of well over 2,400!

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