The Weekly Scoop in Healthcare Social Media #38

Caregivers’ Use of Online Health Information

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The results of this e-health study speak to the significant support that can be found online for caregivers. Not only do caregivers seek online health information as a part of the caring process, but they also utilize online activities for support.

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Social Networks Could Track Epidemics

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A fascinating look at the potential benefits of utilizing social networks for the purpose of tracking potential epidemics including seasonal illnesses. Also, another benefit identified by a study showed the potential for utilizing social networks to reinforce healthy behavior.

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The changing penetration of social media across the gene.

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With stats borrowed from the “Pew Internet and American Life Project”, Dr. Ted Eytan (@tedeytan) produced these slides while preparing to speak to a gathering of nurses about social media. Is it any wonder why physician practice websites need to address this shift in consumer behavior?

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Care Practice Urgent & Primary Care Doctors

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This is our first Chair of Cheer where we highlight a healthcare Yelp profile. Yelp is the most trusted and valued user generated review service–an important part of your [intlink id=”24″ type=”page” anchor=”portfolio”]medical online presence[/intlink]. In general we have very little regards for user generated sites, especially physician rating sites. However, Yelp has proved to a model that actually works–that can be trusted.

The Care Practice is an unusual but highly popular clinic in the heart of the San Francisco’s Mission Dolores Neighborhood. Their whole business model radiates transparency and patient focused care–an ideal many talk about but few manage to implement.

And how do patients respond to their practice model?
85+ 5-Star reviews on Yelp…

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