The Scoop #4 – Best Practices in Healthcare Social Media

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How to manage healthcare social media risk

@FierceHealthIT

As this article points out, providers may not choose to use Facebook or Twitter but rest assured that their patients and staff are. Health care providers would be short sighted not to consider both the risks and benefits of social media

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Twitter Revealed Epidemic Two Weeks Before Health Officials [STUDY]

@mashable

To conduct the study, the researchers created a timeline by searching for the term cholera and the #cholera hashtag on Twitter from Oct. 20 to Nov. 3, 2010.

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Facebook as a source of healthcare value?

@S4PM

In July we wrote “How Facebook Saved My Son’s Life,” about a Slate.com item, where a mom’s Facebook postings unexpectedly led to discovering Kawasaki disease in her son over a weekend. It’s a time-sensitive condition, and getting to the emergency room was in fact important.

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About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.