The Weekly Scoop #4 – Best Practices in Healthcare Social Media

The Weekly Scoop #4 – Best Practices in Healthcare Social Media

A simple social media plan

@kevinmd

This useful post endorses blogging and Twitter as a basic foundation for any social media plan. It gives some useful advice on how to blog and how to participate in Twitter. A good read for any health care professional considering a social media plan.

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    No Twitter Messages

More Than Two-Thirds of U.S. Consumers Seek Medical Advice

@Accenture

While this article addresses the deficiencies in the pharmaceutical industry and their inability to address the needs of the consumer, it underscores the increasing importance of healthcare online.

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    No Twitter Messages

SEO Gaming Threatens Online Health Info

This post bemoans those sites that place SEO over meaningful content. An interesting perspective and a reminder that content should definitely be king

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Healthcare Social Media in Practice

“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

One Medical Group – San Francisco

@onemedical

One Medical Group – San Francisco simply has an amazing presence on Yelp. With over 100 reviews and an average rating of four stars, they have one of the strongest reputations in their location.

Again, we would like to showcase how powerful a trusted review service like Yelp can have on one’s online reputation. With correct and honest strategies, medical practices can work their way to very positive online presence – even on user generated review sites.

One Medical Group have several other social media properties. Their Facebook page has a decent level of activity and followers. We would love to see more engaged conversations, and less broadcasting on both their Facebook and Twitter profiles.

Congrats with your Yelp presence!

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    No Twitter Messages

About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.

Follow @symplur


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  1. @foxepractice
    Audun Utengen – @foxepracticeJanuary 28th, 2011

    FYI: This Week in Healthcare Social Media 4 http://bit.ly/efr2hK @kevinmd @Accenture