The Weekly Scoop #4 – Best Practices in Healthcare Social Media

A simple social media plan

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This useful post endorses blogging and Twitter as a basic foundation for any social media plan. It gives some useful advice on how to blog and how to participate in Twitter. A good read for any health care professional considering a social media plan.

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More Than Two-Thirds of U.S. Consumers Seek Medical Advice

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While this article addresses the deficiencies in the pharmaceutical industry and their inability to address the needs of the consumer, it underscores the increasing importance of healthcare online.

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SEO Gaming Threatens Online Health Info

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This post bemoans those sites that place SEO over meaningful content. An interesting perspective and a reminder that content should definitely be king

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

One Medical Group – San Francisco

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One Medical Group – San Francisco simply has an amazing presence on Yelp. With over 100 reviews and an average rating of four stars, they have one of the strongest reputations in their location.

Again, we would like to showcase how powerful a trusted review service like Yelp can have on one’s online reputation. With correct and honest strategies, medical practices can work their way to very positive online presence – even on user generated review sites.

One Medical Group have several other social media properties. Their Facebook page has a decent level of activity and followers. We would love to see more engaged conversations, and less broadcasting on both their Facebook and Twitter profiles.

Congrats with your Yelp presence!

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