The Weekly Scoop #48 – Best Practices in Healthcare Social Media

Physician Community Divided Over Healthcare Social Media

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[intlink id=”2538″ type=”post”]Physicians[/intlink], like the rest of the population are taking the social media plunge. Some say it strengthens the patient-physician relationship and others argue that it blurs the line between personal and professional relationships. Others add that it raises privacy and liability issues. This post examines some reasons why physicians have immersed themselves into [intlink id=”2273″ type=”page”]healthcare social media[/intlink].

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Long-Term Care Decision Making Influenced by Online Media

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The results of this study indicate that [intlink id=”2418″ type=”post”]caregivers[/intlink] are very likely to utilize online resources to research [intlink id=”2473″ type=”post”]homecare[/intlink] and home health companies. Also, caregivers indicated that they would utilize online resources to communicate with other caregivers.

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UCSF Launches Social Media Fundraising

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University of California, San Francisco (UCSF) has launched an innovative fund-raising campaign that leverages [intlink id=”2273″ type=”page”]healthcare social media[/intlink] to raise awareness of and dollars for UCSF Benioff Children’s Hospital. The eight-week fund-raising competition, running through Dec. 16, is designed to reach out through social media channels like Facebook and Twitter and encourage people to contribute as individuals or become team leaders in support of the children’s [intlink id=”2477″ type=”post”]hospital[/intlink].

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Scripps Health, San Diego. @ScrippsHealth on Twitter

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With nearly 7,000 followers, Scripps Health, a nonprofit, community-based health care delivery network in San Diego, California, has engaged it’s community in a very personal way. They don’t broadcast … they converse with the community.

See for yourself …

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