The Weekly Scoop #5 – Best Practices in Healthcare Social Media

Social media should be embraced by health care

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Health care social media is a burgeoning field and it is truly filled with many potential risks and liabilities but as the author of this post points out, properly managed, health care social media should be embraced.

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How cutting-edge hospitals use social media

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While most hospitals that maintain a social media presence just use it as another tool to connect with current and potential patients, some are taking more innovative approaches and incorporating social media into business development strategies.

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Twitter Buzzing with Healthcare Buzzwords! #HCbuzzword

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The healthcare industry is a profession of many acronyms and buzzwords. With rapid changes in healthcare, even the most seasoned professional can get tripped up. Using Twitter, look for the #HCbuzzword tweet every Tuesday thru Friday morning defining an acronym or term in the healthcare industry. If you miss the tweet, you can search the hashtag #HCbuzzword, and access the list anytime!

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Children’s Blog – Children’s Hospital of Orange County

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This children’s blog has a great visual design. Kind, fun and cute colors. Simple layout. Most importantly, their content is well written with focus on patient education and stories reaching out to the community.

However, a favorite is the Wordless Wednesday posts! Beautiful photos that makes you connect with this hospital on an emotional level.

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