The Weekly Scoop #7 – Best Practices in Healthcare Social Media

Astra Zeneca’s RXsave Twitter Chat

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A great writeup by @philbaumann on this historic and “risky” pharma tweet chat.

“I think the moderator the chat, Jennifer McGovern, did a great job keeping the conversation going in spite of the volume of social media fans and of tweets of those who aren’t fans of Astra. I’m not going to get into the whole Pharma-is-evil versus Pharma-is-good discussion here. I’m interested in what value these chats have to the people who actually benefit – clinically referred to as “patients”.”

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Harness The Power Of The Internet To Close Healthcare Gap?

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Here’s a fascinating internet fact-according to Google’s Eric Schmidt we currently create as much information in two days as we have from the dawn of civilization until 2003. This post offers some interesting ways to use the internet to increase our wellness and thus make health care more efficient.

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Hospitals on Foursquare – A National Survey

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Ed Bennett (@edbennett) has created a highly valuable database about Hospital’s social media activities for this nation. With his incredible detailed database, you can find the most popular or active hospitals in the country or per state.

Ed Bennett has recently published a new dataset about hospital’s foursquare activity with over 780 Hospital Foursquare accounts. It includes unique users, total check-ins and indicates if the hospital as claimed their venue.

An amazing resource!

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Foursquare – Children’s Hospital Boston

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From Ed Bennett’s list of hospitals on Foursquare, we picked out Children’s Hospital Boston to feature in this week’s Chair. They are one of few hospitals that has claimed their location on Foursquare, and so far 510 different people have registered 1948 check-ins.
Check out the tips the visitors left!

Children’s Hospital Boston is a comprehensive center for pediatric health care. Children’s offers more than 40 clinical departments and 250 specialized services, attracts patients from around the globe and is home to the world’s largest research enterprise based at a pediatric hospital.

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