The Weekly Scoop #8 – Best Practices in Healthcare Social Media

Why social media gives your doctor an ulcer

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This post discusses the challenges involved with the medical profession and social media. The author acknowledges the reticence that physicians feel towards social media but their emergence is progressing.

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Online reputation can have career implications for physicians

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This post examines the importance of the physician’s online reputation as being just as important if not more so than his/her offline reputation. In addition, the author reminds us that, “the reach of the web is far greater than word of mouth”.

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Some Physicians Post Inappropriate Content on Twitter

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About 49% of all posts were related to health or medicine;
20% were personal communications;
12% were self-promotional; and
1% recommended a medical service or product.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

YouTube – TheSuperDentists’s Channel

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Meet The Super Dentists. Dr. Nazli Keri and Dr. Kami Hoss have used YouTube as a means of providing educational videos such as with the “How to brush your teeth – sing along”, a weekly progress check in on a patient with braces, and a television spot on the news in which they discuss “good candy – bad candy” at Halloween. 44 videos viewed over 70,000 times!

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