Since Twitter Polls launched in 2015, they’ve been hailed by marketing and social media strategists as an almost frictionless tool for brands to use to humanize themselves, listen to and … Continued
Symplur is the only social media analytics company to focus 100% on healthcare: it is our specialty.
Cited in hundreds of published journal articles and relied upon by academia and government offices in the US and Europe.
The Healthcare Social Graph® database contains over tens of thousands of healthcare topics with billions of conversations and millions of healthcare influencer profiles.
What Our Customers Say
"Symplur Signals has become an essential tool for the government when it comes to developing strategy or reporting out on important events, observances, and initiatives related to public health. The tool has helped us become more strategic when communicating scientific research to various audience groups. It has also tremendously helped us with reporting internally as well as using the data to look back on and inform strategy for future events such as for annual conferences."
"In government practice we can be limited in what we say and who we reach out to. Symplur’s audience segmentation by government organizations has helped us track other government entities to observe the content they are sharing, the language that they use, and other accounts they engage with. Additionally, it has helped us identify and reach out to organizations and individuals who are appropriate in this landscape."
— Senior communications specialist at a government institute
“As a Medical Science Liaison I use the information within Symplur to:
- Evaluate how the science surrounding our products and competing products is received and shared among our external experts and the medical community in the Twitterverse. Was the information that we shared with respect to our data received clearly, did it resonate with our audience, and did it have an impact on practice?
- Help to guide strategy as to what our next steps should be in communications surrounding our science. Are we headed in the right direction or do we need to alter our course or change our approach?
- Monitor communications for new trends in science that can be applied to what we do. What should our next steps be?”
– Medical Science Liaison at a global pharmaceutical company
“Having Symplur Signals is like being able to pop the trunk of Twitter and look under the hood. We can find influencers, conversations, keywords and more on any topic down to the micro-targeted level. We consider Symplur insights invaluable, providing data that helps inform everything from daily trend reports to sales pitches.”
- Corporate Communications professional at a global healthcare company
"Symplur Signals is an incredibly robust tool that allows us to capture social media metrics for our organization, discipline, and conferences. We organize and host 5+ global conferences annually that draw a combined attendance of tens of thousands of delegates."
"In this day and age a social media presence is imperative. It helps us to extend the reach of our messaging via a strong industry network, and to identify issues, trends, and subject matter that are resonating within our membership. Symplur Signals gives us everything we need to gauge the social media impact of our work and our field."
— Chief Marketing & Communications Officer at a medical society
"Symplur Signals provides the most robust analytic tool out there, and it gives me the flexibility to look at things in a very user-friendly way. Many clinicians, like myself, are eager to dig into this social media data, but don’t have the programming or data analytic background to explore it. Symplur Signals provides an easy-to-use interface that gives rich and thorough data."
"Lately I've been studying how different groups (patients, caregivers, clinicians, organizations) are using Twitter to communicate, educate, and advocate in the area of asthma. Symplur Signals lets me identify and characterize the digital footprints of these conversations with great detail and provides insight into the conversations using the associated words and hashtags, the most commonly retweeted tweets, and the most commonly shared articles. This tool has been invaluable to me and my research into social media and medicine!"
- Chris Carroll, MD, Pediatric Critical Care Physician at Connecticut Children’s Medical Center
HEALTHCARE STAKEHOLDER SEGMENTATIONSymplur has the world's largest database of healthcare stakeholders. Seeing people's role in healthcare is critical to know and understand who the people are and their contribution to the conversation. This knowledge not only provides the ability to contextualize the conversation, but also the ability to attribute weight and authority to what is being said.
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INFLUENCER ANALYSISGeneric metrics like Followers, Tweets and Mentions are flawed as they are easily manipulated. SymplurRank — a proprietary algorithm — provides the most accurate ranking of key opinion leaders based on their true influence in healthcare social media.
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NETWORK ANALYSISImmediately understand the relationships and interactions among stakeholders when you apply our network centrality graph to healthcare-related conversations. Instantly identify those users who are most central to the topic, as well as their roles in the conversation — whether they are functioning as authorities or as hubs.
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TRENDING TERMS ANALYSISInstantly uncover the trending issues in any aspect of the healthcare industry thanks to our advanced Natural Language Processing algorithms. Visualize trends over time or compare two healthcare stakeholder groups to identify their unique characteristics and concerns.
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SENTIMENT ANALYSISNever miss an opportunity to learn from other organizations' mistakes or success stories. The tweets you absolutely must be aware of are brought to your attention by our healthcare optimized sentiment algorithm.
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ENGAGEMENT ANALYSISWhich tweets went viral? Which tweets sparked true back-and-forth discussions? We surface the tweets with the most retweets and those with the most replies to help you easily determine who and what is driving the healthcare conversations.
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Thousands of research posters and abstracts are presented at medical and scientific meetings every year, but few are ever mentioned on social media — and when they are, it is … Continued