Social Media Analytics for Healthcare Insights

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Why choose Symplur?

100% FOCUSED ON HEALTHCARE

We are the only social media analytics company to focus 100% on healthcare: it is our specialty.

DATA YOU CAN TRUST

Cited in hundreds of published journal articles and relied upon by academia and government offices in the US and Europe.

LARGEST HEALTHCARE DATABASE

The Healthcare Social Graph® tracks over 35,000 healthcare topics with billions of tweets and millions of healthcare influencers. You can analyze healthcare keywords, phrases, drugs, clinical trials, websites, Twitter accounts and hashtags.

Core Features

HEALTHCARE STAKEHOLDER SEGMENTATION

Symplur has the world's largest database of healthcare stakeholders. Seeing people's role in healthcare is critical to know and understand who the people are and their contribution to the conversation. This knowledge not only provides the ability to contextualize the conversation, but also the ability to attribute weight and authority to what is being said.
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INFLUENCER ANALYSIS - SymplurRank

Generic metrics like Followers, Tweets and Mentions are flawed as they are easily manipulated. SymplurRank — a proprietary algorithm — provides the most accurate ranking of key opinion leaders based on their true influence in healthcare social media.
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NETWORK ANALYSIS

Immediately understand the relationships and interactions among stakeholders when you apply our network centrality graph to healthcare-related conversations. Instantly identify those users who are most central to the topic, as well as their roles in the conversation — whether they are functioning as authorities or as hubs.
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TRENDING TERMS ANALYSIS

Instantly uncover the trending issues in any aspect of the healthcare industry thanks to our advanced Natural Language Processing algorithms. Visualize trends over time or compare two healthcare stakeholder groups to identify their unique characteristics and concerns.
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SENTIMENT ANALYSIS

Never miss an opportunity to learn from other organizations' mistakes or success stories. The tweets you absolutely must be aware of are brought to your attention by our healthcare optimized sentiment algorithm.
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ENGAGEMENT ANALYSIS

Which tweets went viral? Which tweets sparked true back-and-forth discussions? We surface the tweets with the most retweets and those with the most replies to help you easily determine who and what is driving the healthcare conversations.
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