Symplur Signals is the only platform whose audience and engagement analysis is co-designed with healthcare Corporate Communications teams.
Social Media for Corporate Communications
It’s no surprise that Corporate Communications teams at leading pharma and medical device companies use Symplur Signals to take control of and extract priceless value from their Twitter presence.
Whether managing a handful or dozens of Twitter accounts, preparing for a medical meeting, a thought leadership initiative, or an awareness campaign, they know that the ability to rapidly and accurately identify, segment, and understand their healthcare stakeholder audience is half the battle. They combine that with Symplur Signals’ contextualized social listening capabilities to craft high-performing content, communication, and engagement strategies. And, Corporate Communications teams rely on our precision analytics and attractive graphic representations when reporting up the chain of command.
Symplur Signals performs tasks and answers questions no generic tool can because it combines the best of both worlds. Hand curation and crowdsourcing ensure unparalleled healthcare subject matter expertise; machine learning and algorithms provide endless scalability.
Has our healthcare social media influence improved in the past year? Where did we have the biggest impact? How does our Healthcare Social Graph Score compare to the competition’s?
Symplur Signals measures millions of accounts on their weekly influence in healthcare social media. Each account receives a Healthcare Social Graph® Score and a comprehensive breakdown of their areas of impact.
We’re getting new Twitter followers, but are they HCPs?
Not all followers are equal. We’ve worked with healthcare Corporate Communication teams to co-design a better way to analyze an account's Follower Audience. See the overall healthcare stakeholder breakdown and visualize the weekly or monthly gains for each healthcare segment.
Share of Voice & Competitive Analysis
How does our conference engagement compare to the competition’s? Who had the greatest impact on our target audience?
With Symplur Signals, quickly compare your account’s performance at the latest medical conference to that of your competitor's. A click of a button delivers insights tailored to healthcare: see which company received the most engagement from Doctors and which company sparked interaction from Patient Advocates during the meeting. Our built-in Healthcare Stakeholder Segmentation helps you understand your true performance.
Our tweets received a significant level of engagement at the latest medical conference, but was it from random accounts or relevant healthcare stakeholders?
The days of blindly reporting raw engagement numbers are over. Only with Symplur Signals are Corporate Communications teams able to look beyond retweets, mentions, and quote tweets to measure the actual outcomes of campaigns and content. The Tweet History feature allows you to unpack the real healthcare story behind elementary engagement numbers. Which stakeholders engaged with our tweet, who are the instigators of a tweet's "second life?"
What Our Customers Say
"Symplur Signals has become an essential tool for the government when it comes to developing strategy or reporting out on important events, observances, and initiatives related to public health. The tool has helped us become more strategic when communicating scientific research to various audience groups. It has also tremendously helped us with reporting internally as well as using the data to look back on and inform strategy for future events such as for annual conferences."
"In government practice we can be limited in what we say and who we reach out to. Symplur’s audience segmentation by government organizations has helped us track other government entities to observe the content they are sharing, the language that they use, and other accounts they engage with. Additionally, it has helped us identify and reach out to organizations and individuals who are appropriate in this landscape."
— Senior communications specialist at a government institute
“As a Medical Science Liaison I use the information within Symplur to:
- Evaluate how the science surrounding our products and competing products is received and shared among our external experts and the medical community in the Twitterverse. Was the information that we shared with respect to our data received clearly, did it resonate with our audience, and did it have an impact on practice?
- Help to guide strategy as to what our next steps should be in communications surrounding our science. Are we headed in the right direction or do we need to alter our course or change our approach?
- Monitor communications for new trends in science that can be applied to what we do. What should our next steps be?”
– Medical Science Liaison at a global pharmaceutical company
“Having Symplur Signals is like being able to pop the trunk of Twitter and look under the hood. We can find influencers, conversations, keywords and more on any topic down to the micro-targeted level. We consider Symplur insights invaluable, providing data that helps inform everything from daily trend reports to sales pitches.”
- Corporate Communications professional at a global healthcare company
"Symplur Signals is an incredibly robust tool that allows us to capture social media metrics for our organization, discipline, and conferences. We organize and host 5+ global conferences annually that draw a combined attendance of tens of thousands of delegates."
"In this day and age a social media presence is imperative. It helps us to extend the reach of our messaging via a strong industry network, and to identify issues, trends, and subject matter that are resonating within our membership. Symplur Signals gives us everything we need to gauge the social media impact of our work and our field."
— Chief Marketing & Communications Officer at a medical society
"Symplur Signals provides the most robust analytic tool out there, and it gives me the flexibility to look at things in a very user-friendly way. Many clinicians, like myself, are eager to dig into this social media data, but don’t have the programming or data analytic background to explore it. Symplur Signals provides an easy-to-use interface that gives rich and thorough data."
"Lately I've been studying how different groups (patients, caregivers, clinicians, organizations) are using Twitter to communicate, educate, and advocate in the area of asthma. Symplur Signals lets me identify and characterize the digital footprints of these conversations with great detail and provides insight into the conversations using the associated words and hashtags, the most commonly retweeted tweets, and the most commonly shared articles. This tool has been invaluable to me and my research into social media and medicine!"
- Chris Carroll, MD, Pediatric Critical Care Physician at Connecticut Children’s Medical Center
Measuring Outcomes for Corporate Communications
The healthcare community uses Twitter to publicly share and discuss valuable, disease-specific information: this creates conversations to the tune of billions of healthcare tweets. How do you sift through all that data to surface the exact information you need (plus the information you didn’t even know you needed) in a matter of minutes? How do you reap insights from and manage your Twitter presence in the midst of all that potential noise? How do you, with just a click or two, categorize and flag adverse event tweets or listen to what physicians, or patients, or scientists are saying at the annual medical meeting?
Do all that and more with Symplur Signals, the only platform on the market with audience and engagement analytics co-designed by healthcare Corporate Communications teams.