Symplur Signals is the only platform on the market co-designed with and trusted by Medical Affairs teams
Social Media for Medical Affairs
The medical community uses Twitter to publicly share and discuss valuable, disease-specific information. This creates conversations to the tune of billions of healthcare tweets. How do you sift through all that data to surface the exact information you need in a matter of minutes?
Leading pharmaceutical companies use Symplur Signals to mine Twitter for business intelligence in Medical Affairs. Symplur Signals performs tasks and answers questions no generic tool can because it combines the best of both worlds. Hand curation and crowdsourcing ensure unparalleled healthcare subject matter expertise; machine learning and algorithms provide endless scalability.
Key Opinion Leader Mapping
Who are the most influential cardiologists discussing SGLT2s?
Accurate and granular Healthcare Stakeholder Segmentation is key, and the SymplurRank Algorithm delivers the most dependable KOL lists in healthcare. We’ve pre-categorized millions of Twitter accounts based on their public stakeholder identity, and our tools empower you to customize influencer segmentation to meet your needs in a rapidly changing environment.
Content and Sentiment Analysis
What are oncologists saying about the latest clinical trial results, scientific statements, and conference presentations?
For deep content analysis, access interactive snapshots of the Trending Medical Terms from any Twitter conversation via Symplur’s natural language processing (NLP) algorithms. And, to better understand attitudes, optimize our Sentiment Algorithm by custom-training it to match your medical affairs team’s specific needs.
How are HCPs and medical journalists interpreting clinical trial results from our competitors?
Not all tweets are equal. Our platform evaluates the importance of every conversation based on who shared it and who engaged with it, as well as their stakeholder status and influence in the healthcare industry. The Engagement Analysis highlights the most impactful tweets and discussion threads for any clinical trial.
Scientific Communication Strategy
We released a new drug — is our scientific communication strategy working; will it be practice changing?
With a click of a button our medical affairs customers can list the scientific statement articles shared the most by HCPs. And for the most critical pieces they drill down and list the physicians who shared specific Trending Articles.
What Our Customers Say
"Symplur Signals has become an essential tool for the government when it comes to developing strategy or reporting out on important events, observances, and initiatives related to public health. The tool has helped us become more strategic when communicating scientific research to various audience groups. It has also tremendously helped us with reporting internally as well as using the data to look back on and inform strategy for future events such as for annual conferences."
"In government practice we can be limited in what we say and who we reach out to. Symplur’s audience segmentation by government organizations has helped us track other government entities to observe the content they are sharing, the language that they use, and other accounts they engage with. Additionally, it has helped us identify and reach out to organizations and individuals who are appropriate in this landscape."
— Senior communications specialist at a government institute
“As a Medical Science Liaison I use the information within Symplur to:
- Evaluate how the science surrounding our products and competing products is received and shared among our external experts and the medical community in the Twitterverse. Was the information that we shared with respect to our data received clearly, did it resonate with our audience, and did it have an impact on practice?
- Help to guide strategy as to what our next steps should be in communications surrounding our science. Are we headed in the right direction or do we need to alter our course or change our approach?
- Monitor communications for new trends in science that can be applied to what we do. What should our next steps be?”
– Medical Science Liaison at a global pharmaceutical company
“Having Symplur Signals is like being able to pop the trunk of Twitter and look under the hood. We can find influencers, conversations, keywords and more on any topic down to the micro-targeted level. We consider Symplur insights invaluable, providing data that helps inform everything from daily trend reports to sales pitches.”
- Corporate Communications professional at a global healthcare company
"Symplur Signals is an incredibly robust tool that allows us to capture social media metrics for our organization, discipline, and conferences. We organize and host 5+ global conferences annually that draw a combined attendance of tens of thousands of delegates."
"In this day and age a social media presence is imperative. It helps us to extend the reach of our messaging via a strong industry network, and to identify issues, trends, and subject matter that are resonating within our membership. Symplur Signals gives us everything we need to gauge the social media impact of our work and our field."
— Chief Marketing & Communications Officer at a medical society
"Symplur Signals provides the most robust analytic tool out there, and it gives me the flexibility to look at things in a very user-friendly way. Many clinicians, like myself, are eager to dig into this social media data, but don’t have the programming or data analytic background to explore it. Symplur Signals provides an easy-to-use interface that gives rich and thorough data."
"Lately I've been studying how different groups (patients, caregivers, clinicians, organizations) are using Twitter to communicate, educate, and advocate in the area of asthma. Symplur Signals lets me identify and characterize the digital footprints of these conversations with great detail and provides insight into the conversations using the associated words and hashtags, the most commonly retweeted tweets, and the most commonly shared articles. This tool has been invaluable to me and my research into social media and medicine!"
- Chris Carroll, MD, Pediatric Critical Care Physician at Connecticut Children’s Medical Center
Made for Medical Affairs
If there is going to be buzz about a compound, a study, a journal article, it will happen on Twitter. If information—good or bad—is going to spread like wildfire, it will do so on Twitter before it gets picked up by the media.
How do you discover trends before they bloom and identify actionable intel? How do you find the information you didn’t know you needed? Who are the true key players and what are they saying or amplifying? How do you gauge if a finding is important enough to be practice changing?
Do all that and more with Symplur Signals, the only platform on the market co-designed with and trusted by Medical Affairs teams.