The Scoop #19 – Best Practices in Healthcare Social Media

The Scoop #19 – Best Practices in Healthcare Social Media

Healthcare and Social Media


Most healthcare organizations in the U.S. use social media solely for marketing. In contrast, hospitals in European countries such as the Netherlands, Norway, Sweden, and the United Kingdom are embracing healthcare social media as a way to improve care management, engage patients, and communicate with other doctors.

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7 keys to getting healthcare execs on board with social media


As social media continues to be employed as part of a healthcare organization’s business strategy, there are bound to be some who are leery of its benefits. But according to a recent whitepaper by the Healthcare Association of New York State (HANYS), refusing to recognize social media as a valuable source of communication is quickly becoming a major “don’t.”

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How Social Media Can Help Caregivers


Social media provides the platform for those engaged in eldercare to vent, to research, to share and to obtain useful information. It can even help caregivers get organized.

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About The Scoop

At Symplur we’re committed to providing you as professional healthcare provider with everything you need to understand, position yourself, and to take advantage of the fundamental shift that is taking place in marketing a medical practice.

To that end, each week this page will highlight best practices in healthcare social media that we have come across on the web or from healthcare conferences in order to further your knowledge of the opportunities before you.

We will showcase both healthcare social media consultants and experts who speak out on the subject, as well as those sites that demonstrate what we feel are the best in healthcare social media with examples of how to put the concept of a healthcare online presence to work for their healthcare businesses.

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Leave a Comment

  1. @mvennitti
    marianne vennitti – @mvennittiMay 15th, 2012

    Rare #ePatients take Note! The Scoop #19 – Best Practices in Healthcare Social Media via @symplur #hcsm #raredisease

  2. @ginnydillon
    Ginny Dillon – @ginnydillonJune 27th, 2012

    The Scoop #19 – Best Practices in Healthcare Social Media via @symplur #hcsm #engage