The Scoop #19 – Best Practices in Healthcare Social Media

The Scoop #19 – Best Practices in Healthcare Social Media

Healthcare and Social Media

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Most healthcare organizations in the U.S. use social media solely for marketing. In contrast, hospitals in European countries such as the Netherlands, Norway, Sweden, and the United Kingdom are embracing healthcare social media as a way to improve care management, engage patients, and communicate with other doctors.

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7 keys to getting healthcare execs on board with social media

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As social media continues to be employed as part of a healthcare organization’s business strategy, there are bound to be some who are leery of its benefits. But according to a recent whitepaper by the Healthcare Association of New York State (HANYS), refusing to recognize social media as a valuable source of communication is quickly becoming a major “don’t.”

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How Social Media Can Help Caregivers

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Social media provides the platform for those engaged in eldercare to vent, to research, to share and to obtain useful information. It can even help caregivers get organized.

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