Leveraging Twitter to Maximize the Radiology Meeting Experience

A healthcare social media research article published in Journal of the American College of Radiology, December 31, 2017

Title
Leveraging Twitter to Maximize the Radiology Meeting Experience
Authors (alpha)
Amy K. Patel, Andrew K. Moriarity, Cheri L. Canon, Daniel A. Ortiz, Richard Duszak, Vivek Kalia
Published
December 31, 2017
Journal
Journal of the American College of Radiology
Impact Factor
2.929
DOI
10.1016/j.jacr.2017.10.022
Pubmed
29162419
Altmetric
A healthcare social media research article published in Journal of the American College of Radiology, December 31, 2017

Abstract

Over recent years, social media engagement has proliferated among physicians, health care systems, scientific journals, professional societies, and patients. In radiology, Twitter (Twitter Inc, San Francisco, California) has rapidly become the preferred social media engagement tool and is now an essential activity at many large radiology society meetings. Twitter offers a versatile, albeit simple, platform for anyone interested in engaging with others, regardless of title, stature, or geography. In radiology and other medical specialties, year-after-year increases in Twitter engagement before, during, and after professional society meetings continue with widespread positive feedback. This short-form messaging tool also allows users to connect and interact with high-impact individuals and organizations on an ongoing basis (rather than once a year during large meetings). Through live-polling, Twitter also has the power to gather global opinions on issues highly relevant to radiology's future, such as the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) or breast cancer screening. Also increasingly popular is "live-tweeting" of curated meeting content, which makes information from the meeting accessible to a global audience. Despite the promise of growing professional networks and enabling discussions that cross geographic boundaries, the risks of Twitter use during radiology meetings must be recognized and mitigated. These include posting of unpublished data without consent (eg, slide content captured on camera phones), propagation of misinformation, and copyright infringement. Despite these issues and with an eye towards professionalism, Twitter can nonetheless be used effectively to increase engagement among radiologists, radiology societies, and patients.


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Altmetric

The Altmetric Attention Score is based on the attention a research article gets on the internet. Each coloured thread in the circle represents a different type of online attention and the number in the centre is the Altmetric Attention Score. The score is calculated based on two main sources of online attention: social media and mainstream news media.