Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed

A healthcare social media research article published in American Journal of Neuroradiology, June 28, 2017

Title
Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed
Authors (alpha)
E. Latimer, J. McCarty, K. Chatterjee, R. T. Fitzgerald, V. Wadhwa
Published
June 28, 2017
Journal
American Journal of Neuroradiology
Impact Factor
3.124
DOI
10.3174/ajnr.A5283
Pubmed
28663265
Altmetric
A healthcare social media research article published in American Journal of Neuroradiology, June 28, 2017

Abstract

The use of social media by medical professionals and organizations is increasing, with Twitter receiving the most attention. User engagement is an important goal of social media activity, and engagement metrics represent a viable gauge of value in social media. No thorough analysis of tweet characteristics that increase academic user engagement has yet been published. In this study, the authors analyzed the American Journal of Neuroradiology Twitter feed to determine the tweet characteristics that were associated with higher engagement rates.


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Altmetric

The Altmetric Attention Score is based on the attention a research article gets on the internet. Each coloured thread in the circle represents a different type of online attention and the number in the centre is the Altmetric Attention Score. The score is calculated based on two main sources of online attention: social media and mainstream news media.