Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed
A healthcare social media research article published in American Journal of Neuroradiology, June 28, 2017
- Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed
- Authors (alpha)
- E. Latimer, J. McCarty, K. Chatterjee, R. T. Fitzgerald, V. Wadhwa
- June 28, 2017
- American Journal of Neuroradiology
- Impact Factor
The use of social media by medical professionals and organizations is increasing, with Twitter receiving the most attention. User engagement is an important goal of social media activity, and engagement metrics represent a viable gauge of value in social media. No thorough analysis of tweet characteristics that increase academic user engagement has yet been published. In this study, the authors analyzed the American Journal of Neuroradiology Twitter feed to determine the tweet characteristics that were associated with higher engagement rates.
The Altmetric Attention Score is based on the attention a research article gets on the internet. Each coloured thread in the circle represents a different type of online attention and the number in the centre is the Altmetric Attention Score. The score is calculated based on two main sources of online attention: social media and mainstream news media.