What Do Patients Tweet About Their Mammography Experience?

A healthcare social media research article published in Academic Radiology, September 18, 2016

Title
What Do Patients Tweet About Their Mammography Experience?
Authors (alpha)
Andrew B. Rosenkrantz, Anthony Labib, Kristine Pysarenko, Vinay Prabhu
Published
September 18, 2016
Journal
Academic Radiology
Impact Factor
1.966
DOI
10.1016/j.acra.2016.07.012
Pubmed
27658329
Altmetric
A healthcare social media research article published in Academic Radiology, September 18, 2016

Abstract

The purpose of this study was to evaluate themes related to patients' experience in undergoing mammography, as expressed on Twitter. A total of 464 tweets from July to December 2015 containing the hashtag #mammogram and relating to a patient's experience in undergoing mammography were reviewed. Of the tweets, 45.5% occurred before the mammogram compared to 49.6% that occurred afterward (remainder of tweets indeterminate). However, in patients undergoing their first mammogram, 32.8% occurred before the examination, whereas in those undergoing follow-up mammogram, 53.0% occurred before the examination. Identified themes included breast compression (24.4%), advising other patients to undergo screening (23.9%), recognition of the health importance of the examination (18.8%), the act of waiting (10.1%), relief regarding results (9.7%), reflection that the examination was not that bad (9.1%), generalized apprehension regarding the examination (8.2%), interactions with staff (8.0%), the gown (5.0%), examination costs or access (3.4%), offering or reaching out for online support from other patients (3.2%), perception of screening as a sign of aging (2.4%), and the waiting room or waiting room amenities (1.3%). Of the tweets, 31.9% contained humor, of which 56.1% related to compression. Themes that were more common in patients undergoing their first, rather than follow-up, mammogram included breast compression (16.4% vs 9.1%, respectively) and that the test was not that bad (26.2% vs 7.6%, respectively). Online social media provides a platform for women to share their experiences and reactions in undergoing mammography, including humor, positive reflections, and encouragement of others to undergo the examination. Social media thus warrants further evaluation as a potential tool to help foster greater adherence to screening guidelines.


Symplur Signals for Academic Research

Symplur Signals provides researchers with a simple research interface, rich datasets, powerful filtering, and algorithms with natural language processing capabilities optimized for our context of healthcare. Get access to up to 7 years of history from this trusted academic research platform.

Subscribe Now

Healthcare Social Media Research

See the full list of healthcare social media research articles with data from or reference to Symplur.
#hcsmR is a collaboration between Stanford Medicine X and Symplur.


Altmetric

The Altmetric Attention Score is based on the attention a research article gets on the internet. Each coloured thread in the circle represents a different type of online attention and the number in the centre is the Altmetric Attention Score. The score is calculated based on two main sources of online attention: social media and mainstream news media.