The Weekly Scoop #11 – Best Practices in Healthcare Social Media

Operating Systems, Devices, Platforms… do they matter?

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“Many physicians and other health care professionals are just starting to consider entering the intersection of health care and social media. Many will need guidance and support… and some will have some very basic questions which I hope this video addresses. Your only choice you should need to make is whether to engage or not… you shouldn’t have to fuss over the plethora of social media platforms, aggregators, professional *tools* etc…”

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Hospitals Using Social Media To Engage With Donors

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This post had a powerful statement-“…Hospital employees who work in communications say social media platforms help them learn what patients, physicians and business partners are saying about their facility. They say such feedback can help hospital administrators improve policies and processes.” I think that pretty much says it all.

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Using Facebook, Twitter to change health care

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“…doctors using social media to more directly mediate their expertise to patients in a consistent, timely, and cost efficient manner.” The author of this post advocates that physicians begin their foray into social media not with a dive but rather a gentle wade. But, it is clear that they must as a way to connect with their patients.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Twitter

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Phoenix Children’s Hospital’s Twitter page leverages this social media platform to make community announcements, stimulate fund raising, advertise job openings, and to carry on conversations with patients and families … all in a very personal, yet professional manner.

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