The Weekly Scoop #12 – Best Practices in Healthcare Social Media

How Hospitals Are Using Social Media in India

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In a bid to create awareness and educate people on health related topics, Agarwal’s Eye Hospital has created presence on Facebook, Twitter & Youtube. Their plans are interesting. The hospital will disseminate information on eye care, common ailments, innovative treatments and research. Moreover, they have already allocated a dedicated team of 10 doctors on duty to answer queries from patients 24/7.

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Among Those Who Use Social Media To Find Health Data

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According to the survey, 50% of those individuals pointed to health care provider websites as the top source for online medical-related information. In addition, 25% of that group said social media either was “very likely” or “likely” to influence their future health care decisions

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Hospitals need an engaged social media

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The case for an effective social media presence is made in this post by utilizing the example of how a hospital handled the very difficult case of a dying infant. In addition, the author points out that most hospital social media activity is “inert” which renders such efforts ineffective.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

Children’s Hospital Boston | Facebook

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Children’s Hospital of Boston has over a half-million “Likes” on their Facebook Page … and how can you not like it with such an enticing welcome to new visitors (see image). And that’s followed by an opportunity to share your story, invite friends to the page, to make a donation, to connect with them on over a dozen other Facebook Pages, and to flip through over 1,400 pictures.

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