The Weekly Scoop #9 – Best Practices in Healthcare Social Media

Defining Online Professional Behavior

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Social media is just another public space. Sometimes it’s easy to forget that we’re in public. When I’m wrapped up in a Twitter thread it’s easy to forget that the world is watching.

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Hospitals Fail To Use Facebook Effectively, New Study Finds

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This study conducted on 120 hospitals nationwide had some interesting findings which highlighted the ineffectiveness of many hospitals’ Facebook campaign.

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Peer-to-peer healthcare is common in the U.S.

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While health professionals remain central to their healthcare experiences, patients are increasingly turning to the internet for health care advice.

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“Healthcare Social Media in Practice” is our pick of the week display of great social media execution in the healthcare industry

NEWSTART® Lifestyle Program

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The NEWSTART Lifestyle Program’s website is not only very good looking, user friendly and with great content, but it gets found by the search engines.

Search Engine Optimization (SEO) is a term that gets thrown around quite a lot, often being misused. There is no magic to SEO, it’s all basics. You need great content, great content structure and you need a technical platform that can promote and leverage this content so that internet searchers and search engines can find you.

The NEWSTART website has all these basics down, and they get rewarded for it by ranking very well in search engine results.

Big disclaimer: The Weimar Center of Health & Education is a client of ours. We created this website, and we’re obviously very proud of it.

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